RLSA, AKA search remarketing, as a tool is invaluable for digital marketers across the globe, the ability to engage with an existing list of users who have already visited and interacted with your...
Harnessing The Power of Google’s Search Remarketing Toolkit
Written by Emma Phillips on . Posted in GOOGLE, PAY-PER-CLICK (PPC).
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What is RLSA?
Remarketing Lists for Search Advertising (RLSA) is not display remarketing, where image and...
Ever Wanted a Sneak-peek into Google’s HQ?
Written by Emma Phillips on . Posted in GOOGLE, PAY-PER-CLICK (PPC).
So, you might remember us telling you a while back that we won the Google Partners Adventure (mainly because our PPC team are so awesome…). Well, the winners were invited to an exclusive event at...
WMG PPC Team Win Google AdWords Partners Adventure Challenge!
Written by Emma Phillips on . Posted in PAY-PER-CLICK (PPC), TEAM WMG.
We were delighted to learn that we are one of the winners of the Google AdWords Partners Adventure Challenge!
WMG competed with hundreds of other UK agencies who are already Google AdWords Partners,...
5 Questions You Should be Asking Your PPC Agency
Written by Emma Phillips on . Posted in PAY-PER-CLICK (PPC).
How do you know you’ve got the right PPC agency for the job? If a supplier is spending money on your behalf it’s in your interests to know how they’re spending that money, and have the reporting...
SEO and PPC: 11 Benefits of Doing Both
Written by Emma Phillips on . Posted in PAY-PER-CLICK (PPC), SEO.
So which side of the fence are you on?
The free-wheeling, inbound lovin’ SEOers? Or the slightly-geeky, skinny-jean wearing PPCers?
Is it possible to have a foot in both camps and ultimately be the...
How Quality Score Impacts Your PPC Campaigns
Written by Emma Phillips on . Posted in PAY-PER-CLICK (PPC).
Quality score affects your cost per click, which in turn will affect your ROI. If you can improve your quality score you can improve your ROI. Sounds simple, right?
Don’t be fooled! There...
PPC: The Point of Diminishing Return
Written by Emma Phillips on . Posted in PAY-PER-CLICK (PPC).
How do you know how hard to push your campaign? If you’re under your target CPA, surely you can continue to push the campaign?
The answer is no. By working out the point of diminishing return,...
Pay Per Click Metrics Cheat Sheet
Written by Emma Phillips on . Posted in PAY-PER-CLICK (PPC).
[vc_row][vc_column][vc_column_text]Round up, round up! To all those who want to impress their boss, enlighten their colleagues and generally look smug in the workplace, this cheat sheet is for you!
If...
Introducing the PPC Conversion Triangle
Written by Emma Phillips on . Posted in PAY-PER-CLICK (PPC).
Ever struggled to explain how the PPC bidding model works? Ever been questioned by your boss on why you can’t “just make it cheaper, and get more!”? Here’s a model that should...