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Don’t fall victim to trends: Why evergreen content never goes out of style

Written by Laura Jones on 13/11/2023. Posted in CONTENT MARKETING.

The internet has brought so many opportunities for businesses to engage with potential customers through content but it’s also an easily-distracted medium where you can fall into the trap of chasing...

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Staying ahead in a competitive industry: Digital trends in the automotive sector

Written by Robin Morrill on 17/10/2023. Posted in INSIGHT AND ANALYSIS.

The automotive industry is no stranger to tricky market conditions. With changes in product availability and fluctuations in price, a cost-of-living crisis to contend with and the battle of electric...

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Measuring the impact of Digital PR: If you’re focusing on just one metric, you’re missing the point

Written by Cheryl Crossley on 25/09/2023. Posted in DIGITAL PR.

PR isn’t new. In fact, some historians suggest that its origins can be traced back to Ancient Greece and the work of philosophers like Plato and Aristotle, who wrote about the art of public...

Ben Wood Leaves Meta to Join idhl Group as CEO

Written by Sally Ramsey on 06/09/2023. Posted in NEWS, PR AND EVENTS.

idhl Group have announced the arrival of a new CEO. Ben Wood joins the North’s largest digital agency group from his VP position at Meta and looks forward to driving the next period of growth at...

Affiliate Marketing and Skimlinks: What Is It and How Could It Impact My Earned Backlinks?

Written by Cheryl Crossley on 08/08/2023. Posted in DIGITAL PR.

In the world of Digital PR and Outreach, it’s not unusual for things to come along that can have quite a big impact on what we do, or are able to achieve day-to-day. From Google’s no-follow link...

The Albums That Never Were: We Reimagine Iconic Music Album Covers Using AI

Written by Edward Hayhurst on 31/07/2023. Posted in DIGITAL PR.

Love it or hate it, AI has been at the centre of much discussion for months now, exploding into almost all areas of our day-to-day lives. One such space that has seen a significant impact from...

idhl Group is named Prolific North’s Number One Digital Agency for the Second Year Running

Written by Laura Jones on 16/06/2023. Posted in NEWS, PR AND EVENTS.

idhl Group has once again been named the Number One Digital Agency in the Prolific North Top 50 Digital Agencies. Achieving this recognition for two years running, this award is a testament to the...

Google Analytics 4 Is Almost Here. Are You Ready?

Written by Laura Jones on 10/05/2023. Posted in GOOGLE.

Analytics and the online world go hand in hand. Whether you’re looking to keep track of your paid media campaigns or monitor the traffic to your site, Google Analytics has played a vital role in...

Everything you need to know about Google EEAT

Written by Laura Jones on 18/04/2023. Posted in GOOGLE, SEO.

There’s nothing that sends shockwaves through the SEO and content marketing services community quite like a Google update. After all, when Google announces that it’s changing how its algorithm works,...