Updates | WMG Agency News | Digital Marketing News

Should you be using emojis in your SEO strategy?

Written on 17/07/2019. Posted in GOOGLE, SEO.

First and foremost, Happy World Emoji Day! We all have our favourites, whether it’s the crying with laughter face, a slice of pizza or a simple heart, it’s these tiny, animated pictures that have...

Is Your Landing Page Experience Below Average?

Written on 11/07/2019. Posted in CRO, PPC.

Optimising landing pages for organic results through SEO methods are often seen as the key priority for many webmasters, but there are benefits that can be seen through your PPC activity too. Paid...

Mobile-First Indexing: What Does It Mean for Your Business & Your SEO?

Written on 01/07/2019. Posted in GOOGLE UPDATE, MOBILE, SEO.

The talk of mobile-first indexing has risen once again. Google announced all new websites will be indexed using mobile-first indexing starting from July 1 2019. The action: make sure your website...

June 2019: Google Announces Two New Updates To Its Search Algorithms

Written on 14/06/2019. Posted in GOOGLE, GOOGLE UPDATE, INDUSTRY NEWS, SEO.

On 3rd June 2019, Google released a broad core algorithm update. Unusual for Google, they pre-announced this update through their @searchliason Twitter account – a welcome occurrence...

Ok Google, what do the new bidding strategies mean?

Written on 03/06/2019. Posted in GOOGLE, GOOGLE UPDATE, PPC.

The annual Google Marketing Live event took place on Tuesday 14 May, leaving us with a host of new products and features to get excited about.A welcome announcement came from Google’s Director of...

WMG Receive Honourable Mention at UK Search Awards

Written on 04/12/2018. Posted in Awards, PPC.

Thursday 29th November saw the UK Search Awards 2018 take place at Bloomsbury Big Top in London. Nominated for two awards – Best PPC Campaign with F.Hinds and Best Integrated Campaign with...

How to Convert Your Consumers via Google Shopping

Written on 29/10/2018. Posted in MOBILE, SHOPPING.

Shoppers are getting savvy about how they buy on mobile. Are your mobile sites consumer-friendly and ready to convert? How many times this week have you bought something via your mobile? We’re...

Should the rise of voice search effect your website content?

Written on 29/10/2018. Posted in CONTENT MARKETING, SEO, VOICE.

Think of your last Google search. Did you ask Siri or put your query to Alexa? More of us are now relying on voice search to answer our immediate questions and its popularity is only set to grow....

Triggering Featured Snippets: good for traffic, but does it convert?

Written on 29/10/2018. Posted in SEO.

Following on from our recent blog where we discussed how voice search should affect your website content, a report by Statista found that 46% of voice searches in the US were done via Apple’s Siri....

Not sure WEATHER it had an impact?

Written on 29/10/2018. Posted in INSIGHT AND ANALYSIS, SEO.

2018 marked a new trend. A hot one. One where the UK population basked in the glorious sunshine and enjoyed a good old-fashioned Summer. With the Met Office reporting 2018’s heatwave as the hottest...