Updates | WMG Agency News | Digital Marketing News

June Core Web Vitals Update: What Does It Mean and How Will It Affect You?

Written by Amba Wilkes on 15/04/2021. Posted in GOOGLE, SEO.

Let’s take it back to the foundations of Google’s updates – the algorithm. Google’s algorithm is a complex system that combines various ranking factors and data from its search index to rank...

Starting A New Outreach Role During a Global Pandemic: A Chat With Greg

Written by Amba Wilkes on 07/04/2021. Posted in OUTREACH, TEAM WMG.

Finding, interviewing for and starting a job during a global pandemic can add a whole new level of stress to an already trying time. Remote interviews, remote onboarding, remote team introductions...

Top 5 Attributes of an Account Manager in A Digital Agency

Written by James Walker on 02/03/2021. Posted in TEAM WMG.

I absolutely love working in client services. The role is challenging and stressful but it’s incredibly rewarding. I also think it sounds cool when I say, “I work for a digital agency…”. But...

How To Measure ROI for Your SEO Campaigns

Written by Chris Shelbourn on 24/02/2021. Posted in ANALYTICS, SEO.

As with any marketing channel, it’s likely you’ll want to know the ROI your SEO campaign is generating for your business. After all, if you’re investing in SEO, you need to measure its impact . SEO...

How To Write Engaging Copy That Converts

Written by Sarah Dunn on 09/02/2021. Posted in CONTENT MARKETING.

We all know that writing copy that features high ranking keywords and phrases will help with Google rankings, but what then? You may have a page that receives a high...

Digital Transformation: What Online Opportunities Are Available To You?

Written by Amba Wilkes on 27/01/2021. Posted in DIGITAL CONSULTANCY, PAY-PER-CLICK (PPC), SEO.

2020 sparked transformation in the UK. With more than 750,000 businesses forced to close their doors under COVID restrictions, companies in nearly every industry have had to adapt. In many cases,...

What’s In Store for 2021? Our Digital Predictions For The Year Ahead

Written by Amba Wilkes on 10/12/2020. Posted in CONTENT MARKETING, DIGITAL PR, GOOGLE, INSIGHT AND ANALYSIS, SEO, SHOPPING AND FEED MANAGEMENT, SOCIAL MEDIA.

If 2020 has been anything to go by, do we dare ask what 2021 has in store for us? We’re not out of the woods just yet and we’re likely to feel the effects of Covid-19 for some time to come. In fact,...

3 Reasons Your SEO Campaign Needs A Keyword Strategy

Written by Amba Wilkes on 24/11/2020. Posted in GOOGLE, INSIGHT AND ANALYSIS, SEO.

Whether your internal marketing team looks after your SEO in-house or you work with an external agency, an effective keyword strategy that will drive relevant...