Updates | WMG Agency News | Digital Marketing News

Content Editor to Content Writer: An Interview with Matt Scott

Written by Amba Wilkes on 20/07/2021. Posted in CONTENT MARKETING, TEAM WMG.

From proofreader to content editor to soon-to-be senior content writer, Matt has done a lot in his time at WMG. We wanted to find out more about his time at the agency, how his role progression...

Google’s Algorithm Updates: What Are We Seeing?

Written by Amba Wilkes on 07/07/2021. Posted in GOOGLE, SEO.

Over the last few weeks, Google’s algorithm updates have been coming thick and fast. While the impact on your rankings are monitored, it may be difficult...

Oriana Branchflower Internship Experience

My Internship Experience At WMG: Oriana Branchflower

Written by Oriana Branchflower on 28/06/2021. Posted in TEAM WMG.

My name is Oriana Branchflower and I have been interning at WMG since January 2021. I am currently doing a Master’s Degree in Digital Marketing & Management Innovation in a French school named...

What Is A Content Hub And How Can It Build Topical Authority?

Written by Tom Mitchell on 02/06/2021. Posted in CONTENT MARKETING.

Content hubs are powerful tools for building topical authority and visibility online. They’re also often our favourite projects to work on in WMG’s content team! Below we’re going to look at...

SEO Best Practice To Improve Organic Visibility

Written by Amba Wilkes on 17/05/2021. Posted in SEO.

Research shows that the first organic result on Google has an average click through rate (CTR) of 28.5 percent. This figure rapidly decreases after position one with the second position receiving...

Core Web Vitals Update: R&D Develop New Auditing Tool

Written by Amba Wilkes on 06/05/2021. Posted in GOOGLE, SEO.

You’ve no doubt heard about the Core Web Vitals (CWV) update coming our way mid-June. From this point, site performance will also be considered as a key ranking factor. Always working to stay...

Progression, Promotions and Paid Media: An Interview With Senior PPC Exec, Megan

Written by Amba Wilkes on 05/05/2021. Posted in PAY-PER-CLICK (PPC), TEAM WMG.

PPC, paid social, display, Google Shopping, YouTube advertising, video, Sky AdSmart – the list goes on! The paid media world is a competitive one and we couldn’t do it half as well as we do if it...

June Core Web Vitals Update: What Does It Mean and How Will It Affect You?

Written by Amba Wilkes on 15/04/2021. Posted in GOOGLE, SEO.

Let’s take it back to the foundations of Google’s updates – the algorithm. Google’s algorithm is a complex system that combines various ranking factors and data from its search index to rank...

Starting A New Outreach Role During a Global Pandemic: A Chat With Greg

Written by Amba Wilkes on 07/04/2021. Posted in OUTREACH, TEAM WMG.

Finding, interviewing for and starting a job during a global pandemic can add a whole new level of stress to an already trying time. Remote interviews, remote onboarding, remote team introductions...