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3 Reasons Your SEO Campaign Needs A Keyword Strategy

Written by Amba Wilkes on 24/11/2020. Posted in GOOGLE, INSIGHT AND ANALYSIS, SEO.

Whether your internal marketing team looks after your SEO in-house or you work with an external agency, an effective keyword strategy that will drive relevant...

The Importance of Link Building

Written by Amba Wilkes on 13/11/2020. Posted in CONTENT MARKETING, DIGITAL PR, OUTREACH, SEO.

The SEO landscape is always developing, and the importance of building high-quality links has never been higher than it is today. You’ve probably heard about...

Do You Really Know Your Competition?

Written by Amba Wilkes on 27/10/2020. Posted in INSIGHT AND ANALYSIS, SEO.

“My online competitors are who?”. Something we often hear when we run our bespoke SEO competitor analysis and that’s because your competition in the SERPs might not be who you think. If we were...

5 Tips for Choosing the Right Search Agency

Written by Amba Wilkes on 13/10/2020. Posted in DIGITAL CONSULTANCY.

Finding the right search marketing agency to support your business is key to success. Choose an agency you’re confident can deliver and who you can see yourself working with for years to come. There...

Your SEO Needs a Little TLC

Written by Dan McCartney on 22/09/2020. Posted in CONTENT MARKETING, OUTREACH, SEO.

Now that I’ve lured you in with the cheesy title, let’s unpack that headline a little bit. TLC in this context could stand for Time, Love and Care (not to be confused with BLT which stands for...

Local SEO: What Is It and Why Do You Need It?

Written by TomChappell on 09/09/2020. Posted in GOOGLE, SEO.

Customers are searching for the products and services they need close by and they want answers fast. Will your business show up when local customers are looking for your products or services? When...

Why Do You Need an SEO Agency? An Interview with Chris and Ian

Written by Amba Wilkes on 25/08/2020. Posted in GOOGLE, SEO.

Over the years, SEO has advanced to become a sophisticated, high performing route to business growth. Google’s algorithms have developed significantly to offer a much broader range of information...

3 Questions to Ask Before a Site Migration

Written by TomChappell on 05/08/2020. Posted in SEO.

When it comes to changing a website, things are never straightforward, and each migration presents its own set of unique challenges. Changing sites has the potential to cause business disruption...

What Do You Need to Know About Google Discovery Ads?

Written by Amba Wilkes on 20/07/2020. Posted in PAY-PER-CLICK (PPC).

People turn to the internet to get answers, keep up with what they care about and be inspired by new ideas. Combining the rise of AI and mobile browsing, the way users are discovering brands and...

Demonstrating Expertise, Authority and Trust with Digital PR and Content

Written by Amba Wilkes on 02/07/2020. Posted in CONTENT MARKETING, DIGITAL PR, SEO.

Google is well known for its algorithm updates. A major change called the E-A-T update – also known as the Medic update – occurred in 2018, primarily affecting your money or your...