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The Importance of Customer Intelligence

Written on 17/10/2019. Posted in CONTENT MARKETING, CRO, PPC, SEO.

In today’s digitally driven world, customers hold the power. Not only over what they buy and how they buy it, but also heavily influencing what others buy too....

One Year On: Our Experts Share Their Thoughts on Google’s E-A-T Update

Written on 01/10/2019. Posted in CONTENT MARKETING, GOOGLE, GOOGLE UPDATE, SEO.

On 1st August 2018, Google released a change to its core algorithm, commonly known today as the E-A-T or Medic Update. Algorithm updates are common in the world of Google; however, the E-A-T Update...

Our Tips to Prove ROI on Your Content Campaigns

Written on 18/09/2019. Posted in CONTENT MARKETING.

How much did that blog, article or social media post motivate your audience to convert with you? We all know that effective original content takes time, planning and expertise, but how do we know...

WMG complete the Yorkshire Three Peaks in aid of Pancreatic Cancer UK

Written on 02/09/2019. Posted in CHARITY, News.

With help from our connected agencies Ingenuity Digital, equation and NetConstruct, staff from WMG successfully completed the Yorkshire Three Peaks challenge on Saturday 31 August. The Three...

Five Hires In Five Months: WMG Establish Manchester SEO Team To Meet Growing Client Demand

Written on 08/08/2019. Posted in NEW RECRUITS, News.

Award-winning search marketing agency, WMG, has announced a series of new appointments to their Manchester office in response to rapid growth and a rise in client demand. With five hires in...

Should you be using emojis in your SEO strategy?

Written on 17/07/2019. Posted in GOOGLE, SEO.

First and foremost, Happy World Emoji Day! We all have our favourites, whether it’s the crying with laughter face, a slice of pizza or a simple heart, it’s these tiny, animated pictures that have...

Is Your Landing Page Experience Below Average?

Written on 11/07/2019. Posted in CRO, PPC, SEO.

Optimising landing pages for organic results through SEO methods are often seen as the key priority for many webmasters, but there are benefits that can be seen through your PPC activity too. Paid...

Mobile-First Indexing: What Does It Mean for Your Business & Your SEO?

Written on 01/07/2019. Posted in GOOGLE UPDATE, MOBILE, SEO.

The talk of mobile-first indexing has risen once again. Google announced all new websites will be indexed using mobile-first indexing starting from July 1 2019. The action: make sure your website...

June 2019: Google Announces Two New Updates To Its Search Algorithms

Written on 14/06/2019. Posted in GOOGLE, GOOGLE UPDATE, INDUSTRY NEWS, SEO.

On 3rd June 2019, Google released a broad core algorithm update. Unusual for Google, they pre-announced this update through their @searchliason Twitter account – a welcome occurrence...

Ok Google, what do the new bidding strategies mean?

Written on 03/06/2019. Posted in GOOGLE, GOOGLE UPDATE, PPC.

The annual Google Marketing Live event took place on Tuesday 14 May, leaving us with a host of new products and features to get excited about.A welcome announcement came from Google’s Director of...