Updates | WMG Agency News | Digital Marketing News

Google Search Console vs Google Analytics: What’s the Difference?

Written on 13/02/2020. Posted in GOOGLE, INSIGHT AND ANALYSIS.

There is a common misconception that Google Search Console (GSC) and Google Analytics (GA) offer the same functionality. Although they are both important website analysis tools, that’s where the...

Why Should You Use Digital PR in Your SEO Strategy?

Written on 30/01/2020. Posted in DIGITAL PR, SEO.

Over the years, PR has changed massively. Churning out press releases and focusing solely on media relations is no more. With the evolvement of digital PR, news can be spread further and faster...

What is Remarketing?

Written on 22/01/2020. Posted in PPC.

It has been stated many times before that ‘people hate ads’. But is this really true? Or do we just hate ads that disrupt our browsing with irrelevant content? Research actually found that 78 percent...

Have you met Vickie?

Written on 16/01/2020. Posted in Uncategorized.

Next up in our ‘Meet the Experts’ series, we took the opportunity to catch up with Outreach Manager, Vickie Bailey. A long-serving member of WMG, Vickie has been with us since before SEO had even...

13 Digital Marketing Trends for 2020

Written on 11/12/2019. Posted in CONTENT MARKETING, CREATIVE, MOBILE, OUTREACH, PAID SOCIAL, PPC, SEO, SHOPPING, SOCIAL MEDIA, VOICE, WMG.

The New Year (yes, 2020) is just around the corner. Scary? A little. But as Christmas fast approaches and a new year looms, this time of year presents a perfect opportunity to consider trends for...

Have You Met Harry?

Written on 05/12/2019. Posted in CREATIVE, WMG.

In the first instalment of our ‘Meet the Experts’ series, we sat down with Senior Content Writer, Harry West. From a Sports Journalism background, Harry recently joined WMG using his years of experience...

One Month to Go: Top Tips To ‘Sleigh’ Your Christmas Digital Campaign

Written on 25/11/2019. Posted in CONSULTANCY, CONTENT MARKETING, CREATIVE, DESIGN AND DEVELOPMENT, EMAIL, INSIGHT AND ANALYSIS, OUTREACH, PPC, SEO, SHOPPING, SOCIAL MEDIA.

Ah Christmas. The most wonderful – and often lucrative – time of the year for many brands. Pumpkin spiced lattes are out the window and ‘sweater weather’...

WMG raises over £1,500 for Children In Need

Written on 22/11/2019. Posted in CHARITY, News.

Children in Need took place on Friday 15 November 2019 and raised a staggering £47,886,382 to help change the lives of children and young people across the UK. We are proud to say that WMG and its...

The Dream Team: PPC, SEO and Email Marketing

Written on 21/11/2019. Posted in EMAIL, PPC, SEO.

SEO, PPC and email marketing are three major digital marketing pillars. SEO and PPC are often used in conjunction, but how can each of these three channels benefit the others? By connecting the...