Updates | WMG Agency News | Digital Marketing News

Demonstrating Expertise, Authority and Trust with Digital PR and Content

Written by Amba Wilkes on 02/07/2020. Posted in CONTENT MARKETING, DIGITAL PR, SEO.

Google is well known for its algorithm updates. A major change called the E-A-T update – also known as the Medic update – occurred in 2018, primarily affecting your money or your...

How to Audit Your Website’s SEO With Google Search Console

Written by Emma Phillips on 01/07/2020. Posted in SEO.

Google Search Console offers a whole host of functionality that can help determine issues with your site’s condition and offer guidance on how to fix them. Heavily focused on areas of search optimisation...

How Can International Outreach Help Your Forex Business?

Written by Suhail Hadouth on 29/06/2020. Posted in OUTREACH.

The year 2020 opened dramatically. Firstly, the impeachment vote of the US Congress, then the short US-Iranian escalation, alongside the ongoing uncertainty around post-Brexit, followed by the continuation...

How to write great SEO content

Written by Emma Sibbles on 24/06/2020. Posted in CONTENT MARKETING.

To be a writer and work in the content team at WMG you really have to love writing. And you really have to be a writing nerd. Content writing is what we do day in and day out. Over seven hours per...

Programmatic Advertising: Less Competition, More Opportunity

Written by Tom Walkden on 15/06/2020. Posted in DISPLAY, INSIGHT AND ANALYSIS.

There’s been lots of coverage of the effects of COVID-19 on digital over the past few months, and I’d like to add to this with some of the more positive benefits it is bringing to programmatic...

Digital PR for the Home and Interiors Sector

Written by Rosa Mitchell on 09/06/2020. Posted in DIGITAL PR.

Digital PR can be one of the most effective digital marketing tactics for retail or eCommerce businesses, supporting SEO visibility, traffic, sales, brand awareness and reputation. However, as...

COVID-19: Search Behaviour Insights

Written by James Betts on 02/06/2020. Posted in INSIGHT AND ANALYSIS.

It’s now more than 8 weeks since the UK went into lockdown, yet we’re still seeing changes daily. Every single day, we track over 100,000 phrases for our clients all around the world. While...

Earning Links in Online Editorial

Written by Cheryl Crossley on 27/05/2020. Posted in DIGITAL PR.

I recently fell back down the rabbit hole of a 2018 tweet from a journalist at a leading national newspaper, who found it ‘intensely annoying’ that PRs would ask her to include a link in her...

A Learning Addict’s Guide to Learning and Development at Work

Written by Emma Sibbles on 18/05/2020. Posted in WMG.

I’m Emma and I love learning. In fact, I have a learning addiction. So far in lockdown (is it week 823?) I’ve bought 15 books. That’s a lie. It’s closer to 30. Don’t tell my boyfriend. I’ve...

Launching A Podcast: The Benefits for Your Brand

Written by Abbi Mullan on 11/05/2020. Posted in CONTENT MARKETING.

Around 7.1 million people in the UK now listen to podcasts each week. After the term was first suggested in 2004 by The Guardian columnist and BBC journalist, Ben Hammersley, there has...