Updates | WMG Agency News | Digital Marketing News

Discussing SEO Career Development with Dan McCartney

Written by Emily Yarwood on 19/11/2021. Posted in TEAM WMG.

Started from the bottom and now he’s here, Dan McCartney has flourished since he joined the SEO team at WMG. Taking a moment from his busy schedule, he discussed his experience of the development...

Starting Out In SEO: A Chat with SEO Technical Analyst Olivia Demnyk

Written by Emily Yarwood on 17/11/2021. Posted in TEAM WMG.

SEO Technical Analyst, Olivia, hasn’t been with the WMG team for long, but she’s already got stuck into her new role. The anxiety of starting a new...

6 Ways To Ask For More Marketing Budget

Written by Amba Wilkes on 02/11/2021. Posted in DIGITAL CONSULTANCY.

You’ve been tasked with delivering a big project. But you simply don’t have the bandwidth or budget to get the expected results. You need more staff, better tools, deeper pockets...

New Google Quality Rater Guidelines Updates: What Do You Need To Know?

Written by James Betts on 20/10/2021. Posted in GOOGLE, INSIGHT AND ANALYSIS, SEO.

Yesterday, we noticed that Google updated their Quality Rater Guidelines. But before we get into that, a little background. The Quality Rater Guidelines provide an insight into what Google looks...

The History Of Google’s Updates

Written by Amba Wilkes on 19/10/2021. Posted in GOOGLE, SEO.

The way SEO is done today is a lot different to 10 years ago. Over the last decade, Google has introduced several major updates with each having an impact on the organic landscape. There’s a clear...

What To Ask Your Senior Team When Planning For 2022

Written by Amba Wilkes on 05/10/2021. Posted in DIGITAL CONSULTANCY, INSIGHT AND ANALYSIS.

Before planning for 2022 (yep, it’s approaching fast!), you need to start with a clear understanding of the business’ ambitions for the year ahead. To create an effective plan that will help you...

How To Plan and Hit Your Digital Marketing Goals

Written by Amba Wilkes on 21/09/2021. Posted in DIGITAL CONSULTANCY, INSIGHT AND ANALYSIS.

Digital marketing is all about goals. Without clear goals, you’d be lost with no direction and no way of knowing whether your efforts are worthwhile. Clear, actionable and achievable marketing...

The Value of Non-Linking Coverage

Written by Cheryl Crossley on 08/09/2021. Posted in DIGITAL PR.

There is – now more than ever – a drive to evidence the value of all your PR efforts as part of a broader SEO strategy. And backlinks are so often at the forefront of what many digitally...

Insight from Our R&D Team: An Interview with James and Tom

Written by Amba Wilkes on 23/08/2021. Posted in CONTENT MARKETING, DIGITAL PR, SEO, TEAM WMG.

In a world as fast-paced as digital, it helps to have such a savvy and innovative in-house research and development team that keeps us at the top of our game. We chatted to James and Tom, members...

Google’s Link Spam Update: What Does It Mean?

Written by Amba Wilkes on 05/08/2021. Posted in SEO.

Google’s algorithm updates have been rolling out thick and fast over the last few months. And they’re not over yet… From July 26, Google began rolling out a new link spam update aimed at fighting...