Updates | WMG Agency News | Digital Marketing News

Local SEO: What Is It and Why Do You Need It?

Written by TomChappell on 09/09/2020. Posted in GOOGLE, SEO.

Customers are searching for the products and services they need close by and they want answers fast. Will your business show up when local customers are looking for your products or services? When...

Why Do You Need an SEO Agency? An Interview with Chris and Ian

Written by Amba Wilkes on 25/08/2020. Posted in GOOGLE, SEO.

Over the years, SEO has advanced to become a sophisticated, high performing route to business growth. Google’s algorithms have developed significantly to offer a much broader range of information...

3 Questions to Ask Before a Site Migration

Written by TomChappell on 05/08/2020. Posted in SEO.

When it comes to changing a website, things are never straightforward, and each migration presents its own set of unique challenges. Changing sites has the potential to cause business disruption...

What Do You Need to Know About Google Discovery Ads?

Written by Amba Wilkes on 20/07/2020. Posted in PAY-PER-CLICK (PPC).

People turn to the internet to get answers, keep up with what they care about and be inspired by new ideas. Combining the rise of AI and mobile browsing, the way users are discovering brands and...

Demonstrating Expertise, Authority and Trust with Digital PR and Content

Written by Amba Wilkes on 02/07/2020. Posted in CONTENT MARKETING, DIGITAL PR, SEO.

Google is well known for its algorithm updates. A major change called the E-A-T update – also known as the Medic update – occurred in 2018, primarily affecting your money or your...

How to Audit Your Website’s SEO With Google Search Console

Written by TomChappell on 01/07/2020. Posted in SEO.

Google Search Console offers a whole host of functionality that can help determine issues with your site’s condition and offer guidance on how to fix them. Heavily focused on areas of search optimisation...

How Can International Outreach Help Your Forex Business?

Written by Suhail Hadouth on 29/06/2020. Posted in OUTREACH.

The year 2020 opened dramatically. Firstly, the impeachment vote of the US Congress, then the short US-Iranian escalation, alongside the ongoing uncertainty around post-Brexit, followed by the continuation...

How to write great SEO content

Written by Emma Sibbles on 24/06/2020. Posted in CONTENT MARKETING.

To be a writer and work in the content team at WMG you really have to love writing. And you really have to be a writing nerd. Content writing is what we do day in and day out. Over seven hours per...

Programmatic Advertising: Less Competition, More Opportunity

Written by Tom Walkden on 15/06/2020. Posted in DISPLAY AND PROGRAMMATIC, INSIGHT AND ANALYSIS.

There’s been lots of coverage of the effects of COVID-19 on digital over the past few months, and I’d like to add to this with some of the more positive benefits it is bringing to programmatic...

Digital PR for the Home and Interiors Sector

Written by Rosa Mitchell on 09/06/2020. Posted in DIGITAL PR.

Digital PR can be one of the most effective digital marketing tactics for retail or eCommerce businesses, supporting SEO visibility, traffic, sales, brand awareness and reputation. However, as...