The media landscape never stands still, which means that Digital PR activity can’t either! We’ve predicted what tactics and topics are likely to be most effective in 2024 and how clients can benefit...
Measuring the impact of Digital PR: If you’re focusing on just one metric, you’re missing the point
Written by Cheryl Crossley on . Posted in DIGITAL PR.
PR isn’t new. In fact, some historians suggest that its origins can be traced back to Ancient Greece and the work of philosophers like Plato and Aristotle, who wrote about the art of public...
Affiliate Marketing and Skimlinks: What Is It and How Could It Impact My Earned Backlinks?
Written by Cheryl Crossley on . Posted in DIGITAL PR.
In the world of Digital PR and Outreach, it’s not unusual for things to come along that can have quite a big impact on what we do, or are able to achieve day-to-day.
From Google’s no-follow link...
The Albums That Never Were: We Reimagine Iconic Music Album Covers Using AI
Written by Edward Hayhurst on . Posted in DIGITAL PR.
Love it or hate it, AI has been at the centre of much discussion for months now, exploding into almost all areas of our day-to-day lives.
One such space that has seen a significant impact from...
Using Influencer Marketing as Part of Your Digital PR Strategy
Written by Alexa Cobbold on . Posted in DIGITAL PR.
As a digital PR team working within an SEO agency, our primary goal for most of our clients is to help improve their backlink profile to support overall SEO ambitions of improving rankings and organic...
Let’s Get Topical: Using Trending Events and Holidays To Boost Your Digital Marketing
Written by Laura Jones on . Posted in CONTENT MARKETING, DIGITAL PR, PAID SOCIAL, PAY-PER-CLICK (PPC), SEO.
Creating a digital marketing strategy that ties into holidays, major events and seasonal trends is a great way to boost your online efforts. By tapping into already relevant conversations, you can...
Earning Great Links Isn’t Easy
Written by Cheryl Crossley on . Posted in DIGITAL PR.
It is well known that when it comes to SEO, backlinks are important. But earning great links isn’t easy, and new Google attributes and updates mean that the landscape is always changing.
In...
The Value of Non-Linking Coverage
Written by Cheryl Crossley on . Posted in DIGITAL PR.
There is – now more than ever – a drive to evidence the value of all your PR efforts as part of a broader SEO strategy. And backlinks are so often at the forefront of what many digitally...
Insight from Our R&D Team: An Interview with James and Tom
Written by Amba Wilkes on . Posted in CONTENT MARKETING, DIGITAL PR, SEO, TEAM WMG.
In a world as fast-paced as digital, it helps to have such a savvy and innovative in-house research and development team that keeps us at the top of our game.
We chatted to James and Tom, members...
What’s In Store for 2021? Our Digital Predictions For The Year Ahead
Written by Amba Wilkes on . Posted in CONTENT MARKETING, DIGITAL PR, GOOGLE, INSIGHT AND ANALYSIS, SEO, SHOPPING AND FEED MANAGEMENT, SOCIAL MEDIA.
If 2020 has been anything to go by, do we dare ask what 2021 has in store for us? We’re not out of the woods just yet and we’re likely to feel the effects of Covid-19 for some time to come. In fact,...
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