DIGITAL PR Archives

The Value of Non-Linking Coverage

Written by Cheryl Crossley on 08/09/2021. Posted in DIGITAL PR.

There is – now more than ever – a drive to evidence the value of all your PR efforts as part of a broader SEO strategy. And backlinks are so often at the forefront of what many digitally...

Insight from Our R&D Team: An Interview with James and Tom

Written by Amba Wilkes on 23/08/2021. Posted in CONTENT MARKETING, DIGITAL PR, SEO, TEAM WMG.

In a world as fast-paced as digital, it helps to have such a savvy and innovative in-house research and development team that keeps us at the top of our game. We chatted to James and Tom, members...

What’s In Store for 2021? Our Digital Predictions For The Year Ahead

Written by Amba Wilkes on 10/12/2020. Posted in CONTENT MARKETING, DIGITAL PR, GOOGLE, INSIGHT AND ANALYSIS, SEO, SHOPPING AND FEED MANAGEMENT, SOCIAL MEDIA.

If 2020 has been anything to go by, do we dare ask what 2021 has in store for us? We’re not out of the woods just yet and we’re likely to feel the effects of Covid-19 for some time to come. In fact,...

The Importance of Link Building

Written by Amba Wilkes on 13/11/2020. Posted in CONTENT MARKETING, DIGITAL PR, OUTREACH, SEO.

The SEO landscape is always developing, and the importance of building high-quality links has never been higher than it is today. You’ve probably heard about...

Demonstrating Expertise, Authority and Trust with Digital PR and Content

Written by Amba Wilkes on 02/07/2020. Posted in CONTENT MARKETING, DIGITAL PR, SEO.

Google is well known for its algorithm updates. A major change called the E-A-T update – also known as the Medic update – occurred in 2018, primarily affecting your money or your...

Digital PR for the Home and Interiors Sector

Written by Rosa Mitchell on 09/06/2020. Posted in DIGITAL PR.

Digital PR can be one of the most effective digital marketing tactics for retail or eCommerce businesses, supporting SEO visibility, traffic, sales, brand awareness and reputation. However, as...

Earning Links in Online Editorial

Written by Cheryl Crossley on 27/05/2020. Posted in DIGITAL PR.

I recently fell back down the rabbit hole of a 2018 tweet from a journalist at a leading national newspaper, who found it ‘intensely annoying’ that PRs would ask her to include a link in her...

Why is Positive PR So Important in a Time of Crisis?

Written by Cheryl Crossley on 02/04/2020. Posted in DIGITAL PR.

It has been pretty impossible to avoid reality and the very challenging situation we’re living through. Afterall, the media have been reminding us every minute of the day. Stories filled with...

On Record with Cheryl, PR Associate Director

Written by Amba Wilkes on 20/02/2020. Posted in DIGITAL PR, TEAM WMG.

Joining WMG in November 2019, Cheryl has brought 11 years of PR experience to our already brilliant Digital PR team. From an office move to Leeds, to creating new services for 2020 and building...