Advertisers are always looking to improve the efficiency of their ad campaigns. Although targeting as many people as possible with your ads may seem tempting, in reality, it could mean you’re wasting...

It has been stated many times before that ‘people hate ads’. But is this really true? Or do we just hate ads that disrupt our browsing with irrelevant content? Research actually found that 78 percent...

A common question we’re often asked is why we are (or why we’re not) bidding on a brand as part of a paid search strategy. Managing a PPC account...