PPC Archives

Category: PPC

The Importance of Customer Intelligence

Written on 17/10/2019. Posted in CONTENT MARKETING, CRO, PPC, SEO.

In today’s digitally driven world, customers hold the power. Not only over what they buy and how they buy it, but also heavily influencing what others buy too....

Is Your Landing Page Experience Below Average?

Written on 11/07/2019. Posted in CRO, PPC, SEO.

Optimising landing pages for organic results through SEO methods are often seen as the key priority for many webmasters, but there are benefits that can be seen through your PPC activity too. Paid...

Ok Google, what do the new bidding strategies mean?

Written on 03/06/2019. Posted in GOOGLE, GOOGLE UPDATE, PPC.

The annual Google Marketing Live event took place on Tuesday 14 May, leaving us with a host of new products and features to get excited about.A welcome announcement came from Google’s Director of...

WMG Receive Honourable Mention at UK Search Awards

Written on 04/12/2018. Posted in Awards, PPC.

Thursday 29th November saw the UK Search Awards 2018 take place at Bloomsbury Big Top in London. Nominated for two awards – Best PPC Campaign with F.Hinds and Best Integrated Campaign with...

What’s New In PPC

Written on 07/08/2017. Posted in PPC.

New Options in The World of Paid Search Apple Search Ads Apple launching its Search Ads in the UK is big news for companies which want potential customers to discover their app when they are actively...

New Google Promotions Extension To Help Drive Your CTR (beta)

Written on 08/06/2017. Posted in GOOGLE, PPC.

Running promotions on AdWords has always been one of those time consuming, challenging tasks where you need multiple variations of adcopy, squeezing the main CTAs and a voucher code into limited...

An overview of the main attribution models in Google AdWords

Written on 03/04/2017. Posted in GOOGLE, PPC, WMG.

Because of ‘last click’ being the default attribution model for every new campaign an advertiser creates in Google AdWords, most advertisers will end up measuring the effectiveness and reporting...

WMG becomes official AdRoll Partner

Written on 24/03/2017. Posted in PPC, WMG.

Our PPC team are continuing to gain certifications and acknowledgement from important Paid Media partners and WMG and Ingenuity Digital have become an official AdRoll Partner. AdRoll Partners is...

WMG and Ingenuity Digital PPC Team Qualifies as Bing Select Partner

Written on 21/03/2017. Posted in PPC, WMG.

What is the Bing Partner program? The Bing Partner Program is a relationship between Bing Ads and the most qualified agencies, SMB partners, and technology partners in the industry. As an organisation...

WMG’s Sister Company Partners With Google

Written on 10/03/2017. Posted in EVENTS, GOOGLE, PPC.

Our sister company, Ingenuity Digital, is proud to have hosted our latest digital breakfast summit, with special guest, James Nesbitt from Google. Amidst a sea of coffee, croissants and pastries,...

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