PAY-PER-CLICK (PPC) Archives

Progression, Promotions and Paid Media: An Interview With Senior PPC Exec, Megan

Written by Amba Wilkes on 05/05/2021. Posted in PAY-PER-CLICK (PPC), TEAM WMG.

PPC, paid social, display, Google Shopping, YouTube advertising, video, Sky AdSmart – the list goes on! The paid media world is a competitive one and we couldn’t do it half as well as we do if it...

Digital Transformation: What Online Opportunities Are Available To You?

Written by Amba Wilkes on 27/01/2021. Posted in DIGITAL CONSULTANCY, PAY-PER-CLICK (PPC), SEO.

2020 sparked transformation in the UK. With more than 750,000 businesses forced to close their doors under COVID restrictions, companies in nearly every industry have had to adapt. In many cases,...

What Do You Need to Know About Google Discovery Ads?

Written by Amba Wilkes on 20/07/2020. Posted in PAY-PER-CLICK (PPC).

People turn to the internet to get answers, keep up with what they care about and be inspired by new ideas. Combining the rise of AI and mobile browsing, the way users are discovering brands and...

Generating Awareness and Sales with Location Based Advertising

Written by Amba Wilkes on 30/04/2020. Posted in PAY-PER-CLICK (PPC).

Advertisers are always looking to improve the efficiency of their ad campaigns. Although targeting as many people as possible with your ads may seem tempting, in reality, it could mean you’re wasting...

COVID-19 Marketing Impact: Before you panic, think.

Written by Amba Wilkes on 24/03/2020. Posted in CONTENT MARKETING, INSIGHT AND ANALYSIS, NEWS, PR AND EVENTS, PAID SOCIAL, PAY-PER-CLICK (PPC), SEO, SOCIAL MEDIA.

Everywhere you look you’re hit with articles, posts and videos detailing the effects of the global COVID-19 pandemic on our health, lifestyle and jobs. As the masses turn to remote working,...

What is Remarketing?

Written by Samantha Beckham on 22/01/2020. Posted in PAY-PER-CLICK (PPC).

It has been stated many times before that ‘people hate ads’. But is this really true? Or do we just hate ads that disrupt our browsing with irrelevant content? Research actually found that 78 percent...

13 Digital Marketing Trends for 2020

Written by Samantha Beckham on 11/12/2019. Posted in CONTENT MARKETING, CREATIVE, OUTREACH, PAID SOCIAL, PAY-PER-CLICK (PPC), SEO, SHOPPING AND FEED MANAGEMENT, SOCIAL MEDIA, TEAM WMG.

The New Year (yes, 2020) is just around the corner. Scary? A little. But as Christmas fast approaches and a new year looms, this time of year presents a perfect opportunity to consider trends for...

One Month to Go: Top Tips To ‘Sleigh’ Your Christmas Digital Campaign

Written by Samantha Beckham on 25/11/2019. Posted in CONTENT MARKETING, CREATIVE, DIGITAL CONSULTANCY, DIGITAL PR, INSIGHT AND ANALYSIS, OUTREACH, PAY-PER-CLICK (PPC), SEO, SHOPPING AND FEED MANAGEMENT, SOCIAL MEDIA.

Ah Christmas. The most wonderful – and often lucrative – time of the year for many brands. Pumpkin spiced lattes are out the window and ‘sweater weather’...

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