PPC Archives

Category: PPC

COVID-19 Marketing Impact: Before you panic, think.

Written on 24/03/2020. Posted in CONTENT MARKETING, INSIGHT AND ANALYSIS, PAID SOCIAL, PPC, PRESS, SEO, SOCIAL MEDIA.

Everywhere you look you’re hit with articles, posts and videos detailing the effects of the global COVID-19 pandemic on our health, lifestyle and jobs. As the masses turn to remote working, shops,...

What is Remarketing?

Written on 22/01/2020. Posted in PPC.

It has been stated many times before that ‘people hate ads’. But is this really true? Or do we just hate ads that disrupt our browsing with irrelevant content? Research actually found that 78 percent...

13 Digital Marketing Trends for 2020

Written on 11/12/2019. Posted in CONTENT MARKETING, CREATIVE, MOBILE, OUTREACH, PAID SOCIAL, PPC, SEO, SHOPPING, SOCIAL MEDIA, VOICE, WMG.

The New Year (yes, 2020) is just around the corner. Scary? A little. But as Christmas fast approaches and a new year looms, this time of year presents a perfect opportunity to consider trends for...

One Month to Go: Top Tips To ‘Sleigh’ Your Christmas Digital Campaign

Written on 25/11/2019. Posted in CONSULTANCY, CONTENT MARKETING, CREATIVE, DESIGN AND DEVELOPMENT, EMAIL, INSIGHT AND ANALYSIS, OUTREACH, PPC, SEO, SHOPPING, SOCIAL MEDIA.

Ah Christmas. The most wonderful – and often lucrative – time of the year for many brands. Pumpkin spiced lattes are out the window and ‘sweater weather’...

The Dream Team: PPC, SEO and Email Marketing

Written on 21/11/2019. Posted in EMAIL, PPC, SEO.

SEO, PPC and email marketing are three major digital marketing pillars. SEO and PPC are often used in conjunction, but how can each of these three channels benefit the others? By connecting the...

Should I Be Running a Branded Search Campaign?

Written on 07/11/2019. Posted in PPC.

A common question we’re often asked is why we are (or why we’re not) bidding on a brand as part of a paid search strategy. Managing a PPC account...

The Importance of Customer Intelligence

Written on 17/10/2019. Posted in CONTENT MARKETING, CRO, PPC, SEO.

In today’s digitally driven world, customers hold the power. Not only over what they buy and how they buy it, but also heavily influencing what others buy too....

Is Your Landing Page Experience Below Average?

Written on 11/07/2019. Posted in CRO, PPC, SEO.

Optimising landing pages for organic results through SEO methods are often seen as the key priority for many webmasters, but there are benefits that can be seen through your PPC activity too. Paid...

Ok Google, what do the new bidding strategies mean?

Written on 03/06/2019. Posted in GOOGLE, GOOGLE UPDATE, PPC.

The annual Google Marketing Live event took place on Tuesday 14 May, leaving us with a host of new products and features to get excited about.A welcome announcement came from Google’s Director of...

WMG Receive Honourable Mention at UK Search Awards

Written on 04/12/2018. Posted in AWARDS, PPC.

Thursday 29th November saw the UK Search Awards 2018 take place at Bloomsbury Big Top in London. Nominated for two awards – Best PPC Campaign with F.Hinds and Best Integrated Campaign with...

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