PPC Archives

Category: PPC

What’s New In PPC

Written on 07/08/2017. Posted in PPC.

New Options in The World of Paid Search Apple Search Ads Apple launching its Search Ads in the UK is big news for companies which want potential customers to discover their app when they are actively...

New Google Promotions Extension To Help Drive Your CTR (beta)

Written on 08/06/2017. Posted in GOOGLE, PPC.

Running promotions on AdWords has always been one of those time consuming, challenging tasks where you need multiple variations of adcopy, squeezing the main CTAs and a voucher code into limited...

An overview of the main attribution models in Google AdWords

Written on 03/04/2017. Posted in GOOGLE, PPC, WMG.

Because of ‘last click’ being the default attribution model for every new campaign an advertiser creates in Google AdWords, most advertisers will end up measuring the effectiveness and reporting...

WMG becomes official AdRoll Partner

Written on 24/03/2017. Posted in PPC, WMG.

Our PPC team are continuing to gain certifications and acknowledgement from important Paid Media partners and WMG and Ingenuity Digital have become an official AdRoll Partner. AdRoll Partners is...

WMG and Ingenuity Digital PPC Team Qualifies as Bing Select Partner

Written on 21/03/2017. Posted in PPC, WMG.

What is the Bing Partner program? The Bing Partner Program is a relationship between Bing Ads and the most qualified agencies, SMB partners, and technology partners in the industry. As an organisation...

WMG’s Sister Company Partners With Google

Written on 10/03/2017. Posted in EVENTS, GOOGLE, PPC.

Our sister company, Ingenuity Digital, is proud to have hosted our latest digital breakfast summit, with special guest, James Nesbitt from Google. Amidst a sea of coffee, croissants and pastries,...

Guide To Finding Your Audience on the Display Network

Written on 27/02/2017. Posted in GOOGLE, PPC.

This article relates to the Google Display Network (GDN) and advertising through Google AdWords. There are alternatives available, but this guide is designed for businesses who currently use the...

WMG Receives Premier Google Partner Award

Written on 28/11/2016. Posted in Awards, PPC, PRESS.

WMG’s PPC team has received its Premier Google Partner trophy from Allan Thygesen, Google’s VP of global sales and operations, after the announcement earlier this year that WMG had been...

Google AdWords Ushers In Device-Level Bid Adjustments For Tablet And Desktop

Written on 01/09/2016. Posted in INDUSTRY NEWS, PPC.

Google has just announced a major change aimed at giving advertisers more control over bidding in AdWords at the device level, creating a significant milestone in the world of paid search. Previously,...

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