A staple component of all paid media strategies, it’s likely PPC advertising is already a firm fixture within your digital toolkit. We test, research and analyse to build winning strategies across Google Ads, Microsoft Ads (Previously known as Bing Ads), Yahoo and Search Partners, as well as Yandex and Baidu for international presence.
Focusing on the user behind the click, we take an audience first approach to planning and ppc management, able to apply our expert knowledge of cross-network and cross-device attribution to understand user journeys.
Turning data into information and information into insight, our certified team of experts identify areas for improvement, hypothesising change and running experiments to yield maximum ROI from your PPC marketing.
Much more complex than it appears on the surface, PPC success is built up of numerous factors with your quality score having a huge impact on bids and position. From keyword, ad and landing page relevancy, to conversions, cost per acquisition (CTA) and click through rates (CTR), even user landing page experiences effect PPC performance.