Ah Christmas. The most wonderful – and often lucrative – time of the year for many brands. Pumpkin spiced lattes are out the window and ‘sweater weather’...
The Dream Team: PPC, SEO and Email Marketing
Written by Samantha Beckham on . Posted in PAY-PER-CLICK (PPC), SEO.
SEO, PPC and email marketing are three major digital marketing pillars. SEO and PPC are often used in conjunction, but how can each of these three channels benefit the others? By connecting the...
Should I Be Running a Branded Search Campaign?
Written by Tom Walkden on . Posted in PAY-PER-CLICK (PPC).
A common question we’re often asked is why we are (or why we’re not) bidding on a brand as part of a paid search strategy. Managing a PPC account...
The Importance of Customer Intelligence
Written by Samantha Beckham on . Posted in CONTENT MARKETING, CRO AND UX, PAY-PER-CLICK (PPC), SEO.
In today’s digitally driven world, customers hold the power. Not only over what they buy and how they buy it, but also heavily influencing what others buy...
Is Your Landing Page Experience Below Average?
Written by Tom Walkden on . Posted in CRO AND UX, PAY-PER-CLICK (PPC), SEO.
Optimising landing pages for organic results through SEO methods are often seen as the key priority for many webmasters, but there are benefits that can be seen through your PPC activity too. Paid...
Ok Google, what do the new bidding strategies mean?
Written by Samantha Beckham on . Posted in GOOGLE, PAY-PER-CLICK (PPC).
The annual Google Marketing Live event took place on Tuesday 14 May, leaving us with a host of new products and features to get excited about.A welcome announcement came from Google’s Director of...
WMG Receive Honourable Mention at UK Search Awards
Written by Samantha Beckham on . Posted in AWARDS AND CREDENTIALS, PAY-PER-CLICK (PPC).
Thursday 29th November saw the UK Search Awards 2018 take place at Bloomsbury Big Top in London. Nominated for two awards – Best PPC Campaign with F.Hinds and Best Integrated Campaign with...
What’s New In PPC
Written by Emma Phillips on . Posted in PAY-PER-CLICK (PPC).
New Options in The World of Paid Search
Apple Search Ads
Apple launching its Search Ads in the UK is big news for companies which want potential customers to discover their app when they are actively...
New Google Promotions Extension To Help Drive Your CTR (beta)
Written by Emma Phillips on . Posted in GOOGLE, PAY-PER-CLICK (PPC).
Running promotions on AdWords has always been one of those time consuming, challenging tasks where you need multiple variations of adcopy, squeezing the main CTAs and a voucher code into limited...
An overview of the main attribution models in Google AdWords
Written by Emma Phillips on . Posted in GOOGLE, PAY-PER-CLICK (PPC), TEAM WMG.
Because of ‘last click’ being the default attribution model for every new campaign an advertiser creates in Google AdWords, most advertisers will end up measuring the effectiveness and reporting...