Paid Media

With a team of experts in all things Paid Media, our digital prowess takes your business from ‘new to PPC’ to ‘Programmatic Pro’.

We truly know our stuff, able to get the most out of your available budget to deliver even better results for your business.

Combining in-depth research with rigorous analysis and years of experience, we develop bespoke paid media strategies that help you achieve your business goals and drive demonstrable revenue. Optimising the benefit of human and machine learning bidding strategies, we ensure that the products you want to be found get found

Not ones to rest of our laurels, we make staying on top of industry trends, keeping up with latest technologies and maintaining our accreditations high priority so we can ensure your business continues to win online.

Pay Per Click

Getting your Pay Per Click (PPC) ads seen requires a killer combination - engaging ad copy, targeted keywords, relevant landing pages and a high-quality score. We don’t just optimise your PPC account. That’s the easy part. We test, optimise, research and analyse to build you a PPC winning strategy across ad networks including Google, Bing, Yahoo and Search Partners to reach people you’ve never reached before. For our international clients, we also extend their reach across Yandex and Baidu. 

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Shopping

Shopping is of both growing importance and prominence with users who come through Product Listing Ads (PLAs) usually having something specific in mind that they want to buy. If you’re in eCommerce reap the rewards of an effective shopping bid strategy developed by our experts and effective feed management to promote your bestselling, high ticket and margin rich products across channels including Google Shopping, Amazon, eBay and more.

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Remarketing

Maximise your return with Remarketing. Reach the 97% of users who don’t convert on their first visit by creating multi-channel, integrated campaigns that tap into lost visitors – either those who have abandoned an order, or those who have engaged but not yet converted – and drive them to convert into sales. You’ll quickly see the value of nurturing your prospects as you engage with them at different points within their buying cycle.

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Display

Extend the reach of your Paid Media strategy through data driven Display Advertising. From Google’s Display Network (GDN) and beyond, we partner with leading Programmatic platform providers including Rocket Fuel and Quantcast to deliver hyper personalised ads to audience groups matched specifically to your product offering to drive sales.

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Paid Social

On average individuals spend 50 minutes a day on social media; your customers are there, no doubt your business has a presence too, but it is an intrinsic part of your paid advertising strategy? The principles of Paid Social are no different to other paid channels but the strength of social lays in its sophisticated targeting capabilities, able to deliver your message, products and services to your defined audience to grow brand awareness and drive revenue.

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Training

We believe that to get the very best out of your Paid Media activities, a close partnership between agency and client, as well as mutual understanding of practises and objectives, is a must. To make sure we’re all on the same page and that you never feel blinded by our jargon, we provide Paid Media training, workshops and consultancy, all designed to maintain a well-oiled digital marketing machine for your business.

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Management:

Google Marketing Platform experts (formerly known as DoubleClick), we use market leading software to accelerate your paid performance. Widely acknowledged as the most comprehensive and robust online advertising toolkit, the Google Marketing Platform means we’re equipped to get the most out of your campaigns, from superior management, advance your ad space and robust analytics and campaign tracking that outperforms standard Analytics, so you can be confident in the results we report across all channels.

Analytics:

Monitoring the performance of your paid campaigns, reporting what’s working and importantly, solving what isn’t, is fundamental in delivering against your objectives. Data is in our DNA. First and foremost, we are analytical in our approach, skilled in unearthing useful insight using tools including the Google Marketing Platform (formerly Analytics 360) to fuel refinements of existing and new campaigns.

Attribution:

It takes a number of interactions before users convert, when using a multi-channel approach to your Paid Media campaigns, you may easily be able pinpoint that final point where conversion happens, but the journey and individual triggers that got each user there will differ. How can you tell what part of your funnel is working? What should you invest more in? Our Attribution toolkit provides true visibility, measuring conversions, assists and cross-device journeys so you can be sure how each part of your paid strategy is contributing towards your goals.

SEO & Digital Marketing Agency

Address

First Floor Central House,
Beckwith Knowle,
Otley Road,
Harrogate,
HG3 1UF
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