Content Marketing

You may have mastered content creation for your industry, but what about your content marketing?

Content is King, but what’s a King without his Queen? To meet your objectives, distribution needs to be equally effective.

Content creates the foundation for every single marketing channel available to your business. As a content marketing agency, we know that to succeed, it’s vital your content builds your industry authority and engages your audience. The more targeted the better. This is not an easy feat, you really need to know your audience, and to think like them to reach them.

From SEO optimised E-A-T landing pages, to short and snappy Social messaging and awe-inspiring Paid Ads, our content marketing consultants write to resonate with your audience. Expert in adopting your style, we create effective copy that makes your brand stand out from the crowd.

Our content marketing services cover Studio too. We have the in-house know-how, tools and techniques to produce Creative Content including infographics, video, animation and supporting imagery, translating your campaigns into memorable, multi-channel assets that drive results.

Keep It Fresh:

Fresh, relevant content is important to your audience, but writing great content is also fundamental in supporting your SEO campaigns. Putting content at the heart of your digital strategy, we’re able to amplify your content marketing, generate leads, build engagement and increase the visibility and authority of your brand. Keeping your most popular content current, we take an iterative approach to maximise your content investment.

Performance Driven:

Being a content marketing company, we understand that your content needs to generate an ROI for your business. Keeping your campaigns on track, we report on agreed KPIs using onsite analytics, organic links and social metrics to evaluate content amplification, performance and monitor engagement. This enables us to continually refine your campaigns, generating even stronger results.

Behaviours & Personas:

By breaking your audience down into personas, considering their behaviour, awareness and channel preferences, we’re able to devise a long-term, measurable approach to content creation, tone of voice guidelines and content marketing that will meet your business objectives.

E-A-T Content

E-A-T content hugely benefits Your Money or Your Life (YMYL) sectors – think finance, personal injury, automotive, legal, housing and medical. But even if you’re outside of these sectors, it could still do wonders for your online presence. Written to satisfy what your audience needs to know, there are three pieces to our E-A-T content puzzle: experienced writers, hours of research and Google’s Evaluator Guidelines.  

 

Expertise

Considering the volume and depth of your on-site content, whether it’s sufficient for the topic and if it has a clear purpose such as the structure and publishing date.

Authority

Preventing sites from claiming to be authoritative in an area they are not, this considers the authority of the content creator and the site owner to ensure accuracy and credibility of your content.

Trust

Centred around the reputation signals of your website, we ensure on-site E-A-T content follows the accepted consensus of the particular topic.

Content Audits:

Conducting a content audit, we consider your existing pages before looking at competitors to understand gaps and opportunities. Using our in-house, exclusive Content Quality Scoring system, we can quantify your content quality and depth out of a score of 100, spotting improvements to push you further than the competition.

Tone of Voice Guidelines

Your tone of voice is the unique way in which your brand communicates with your audience, expresses your brand’s essence and personality, signalling who you are and what you stand for. Whether it’s on-site content, videos, social media posts, emails or brochures, we produce all-in-one tone of voice guidelines to help you write consistent copy that engages your reader across all channels and touchpoints.

 

Your key audiences:

Defining your target audiences, we provide messaging priorities for each to ensure your tone stays consistent, whoever you’re writing for.

Your tone of voice:

Collaboratively, we decide on three core tonal values alongside your supporting values which underpin how your tone is communicated.

Style pointers:

Our writers pull together quick style tips which will help in always keeping your tone on point.

Model copy:

Creating written examples for various channels, we give you an idea of how to write fresh content or to even give your existing content a new lease of life.

10+ point checklist:

A final checklist allows you to rest easy knowing your content ticks all the boxes for your audience.


eBooks and Whitepapers

Want to show your reputation as an industry authority? eBooks and Whitepapers are an excellent way of highlighting your brand as a thought leader in a specific arena.

Working collaboratively with you, these lengthy pieces are written by our most experienced writers. Designed to improve lead generation, we use expert sources to create gated content that holds unique industry insights and useful information.

 

Guides

A buying guide can help your conversions by providing users with detailed information written in an accessible, practical and informative way.

Led by our extensive keyword research practices, we focus on user search intent and what it is your audience really wants to know. Combining this insight with your most popular categories and highest revenue drivers, we write comprehensive guides with high-conversion potential.

Campaign Planning:

With our campaign planning processes, we set clear objectives and measurable KPIs which underpin your campaign. By mapping each campaign element back to these objectives, we always ensure contribution towards success. Undertaking extensive brand analysis, we seek the answers to “What should your brand be talking about?”. Exploring conversion journeys, brand perceptions and using media audits, we discover your greatest content and PR campaign building opportunities.

Our experience of being a content marketing agency means we know creative communication campaigns are nothing without an audience. Our toolkit draws upon a wealth of data sources which tell us what works and what doesn’t for different audiences. Through identifying your potential audience, we consider why they would read, share or talk about your campaign to maximise engagement opportunities.

SEO & Digital Marketing Agency

ADDRESS

First Floor Central House,
Otley Road,
Harrogate,
HG3 1UF

VAT No. GB 108 3000 68
Company Reg No. 03984604
Registered in England and Wales.

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