Content creates the foundation for every single marketing channel available to your business. To succeed it’s vital that your audience is engaged by your content and that it builds upon your reputation as an industry authority. The more targeted the better. This is not an easy feat, you really need to know your audience, understand them, think like them to be able to reach them.
With backgrounds as impressive as they are diverse, our talented wordsmiths journalistic and advertising experience on behalf of national media and household names make them expert in writing compelling copy to position your brand, products and solutions.
From SEO optimised landing pages, to short and snappy Social messaging and awe-inspiring Paid Ads, we write to resonate with your audience, expert in adopting your style to create effective copy that makes your brand stand out from the crowd.
Our Studio has the know-how, tools and techniques to produce Creative Content from infographics to video, animation to supporting imagery to translate your campaigns into memorable, multi-channel assets that drive results.
Fresh, relevant content is important to your audience, but it’s also fundamental in supporting your SEO campaigns. Putting content at the heart of your digital strategy, we’re able to generate leads, build engagement and increase the visibility and authority of your brand. Keeping your most popular content current, we take an iterative approach to maximise your content investment.
Being a content marketing agency we understand that your content needs to generate an ROI for your business. Keeping your campaigns on track, we report on agreed KPIs using onsite analytics, organic links and social metrics to evaluate content amplification, performance and monitor engagement. This enables us to continually refine your campaigns to generate even stronger results to drive results for you.
By breaking your audience down into personas, considering their behaviour, awareness and channel preferences, we’re able to devise a long-term, measurable approach to content creation and promotion that will meet your business objectives.
Holding your objective, brand and audience at the heart of our planning process, we never lose sight of the goal. Guiding decisions, we set clear objectives and measurable KPIs which underpin your campaign. By mapping each campaign elements back to these objectives, we ensure contribution towards success from every part.
Undertaking extensive brand analysis, we seek the answers to “What should your brand be talking about?”. Exploring conversion journeys, brand perceptions and using media audits, we discover your greatest content and PR campaign building opportunities.
Creative communication campaigns are nothing without an audience. Our toolkit draws upon about a wealth of data sources which tell us what works and what doesn’t for different audiences. Through identifying your potential audience, we consider why they would read, share or talk about your campaign to maximise engagement opportunities.
Combining these three factors together, we build measurable campaigns that are relevant to your audience with defined goals to meet your business objectives.