Content is King, but what’s a King without his Queen? To meet your objectives, distribution needs to be equally effective.
Content creates the foundation for every single marketing channel available to your business. As a content marketing agency, we know that to succeed, it’s vital your content builds your industry authority and engages your audience. The more targeted the better. This is not an easy feat, you really need to know your audience, and to think like them to reach them.
From SEO optimised E-E-A-T landing pages, to short and snappy Social messaging and awe-inspiring Paid Ads, our content marketing consultants write to resonate with your audience. Expert in adopting your style, we create effective copy that makes your brand stand out from the crowd.
Our content marketing services cover Studio too. We have the in-house know-how, tools and techniques to produce Creative Content including infographics, video, animation and supporting imagery, translating your campaigns into memorable, multi-channel assets that drive results.
Keep It Fresh:
Fresh, relevant content is important to your audience, but writing great content is also fundamental in supporting your SEO campaigns. Putting content at the heart of your digital strategy, we’re able to amplify your content marketing, generate leads, build engagement and increase the visibility and authority of your brand. Keeping your most popular content current, we take an iterative approach to maximise your content investment.
Being a content marketing company, we understand that your content needs to generate an ROI for your business. Keeping your campaigns on track, we report on agreed KPIs using onsite analytics, organic links and social metrics to evaluate content amplification, performance and monitor engagement. This enables us to continually refine your campaigns, generating even stronger results.
Behaviours & Personas:
By breaking your audience down into personas, considering their behaviour, awareness and channel preferences, we’re able to devise a long-term, measurable approach to content creation, tone of voice guidelines and content marketing that will meet your business objectives.
E-E-A-T content hugely benefits Your Money or Your Life (YMYL) sectors – think finance, personal injury, automotive, legal, housing and medical. But even if you’re outside of these sectors, it could still do wonders for your online presence. Written to satisfy what your audience needs to know, there are three pieces to our E-E-A-T content puzzle: experienced writers, hours of research and Google’s Evaluator Guidelines.
Questioning whether there is any ‘experience’ behind the content produced. For certain topics, readers may want to understand a first-hand account rather than an expert opinion.
Considering the volume and depth of your on-site content, whether it’s sufficient for the topic and if it has a clear purpose such as the structure and publishing date.
Preventing sites from claiming to be authoritative in an area they are not, this considers the authority of the content creator and the site owner to ensure accuracy and credibility of your content.
With Google’s latest amendment to their guidelines, trust was reinforced as the most important of the E-E-A-T factors. Google’s latest update has reinforced the importance of trustworthiness as a factor.
Content Migration Audit and Strategy:
Rebuilding or re-platforming your site leaves a lot of room for questions, like which content should you migrate and which is best left behind. We review all your site’s content, providing you with a clear strategy for migration and further content opportunities. This service helps avoid any negative impact on Google rankings during your site upgrade.
Conducting a content audit, we consider your existing pages before looking at competitors to understand gaps and opportunities. Using our in-house, exclusive Content Quality Scoring system, we can quantify your content quality and depth out of a score of 100, spotting improvements to push you further than the competition.
eCommerce Content Audits:
eCommerce is a competitive space and improving your rankings online can feel like an uphill battle. Our bespoke eCommerce content audit and strategy service directly compares your online content to your main competitors.
Using our unique comparison points, we identify areas of your content that are falling behind and need a refresh. Creating a tailored strategy for your business, our content review provides you with the tools to improve rankings, traffic and revenue.
Tone of Voice Guidelines
Your tone of voice is the unique way in which your brand communicates with your audience, expresses your brand’s essence and personality, signalling who you are and what you stand for. Whether it’s on-site content, videos, social media posts, emails or brochures, we produce all-in-one tone of voice guidelines to help you write consistent copy that engages your reader across all channels and touchpoints.
Defining your target audiences, we provide messaging priorities for each to ensure your tone stays consistent, whoever you’re writing for.
Collaboratively, we decide on three core tonal values alongside your supporting values which underpin how your tone is communicated.
Our writers pull together quick style tips which will help in always keeping your tone on point.
Creating written examples for various channels, we give you an idea of how to write fresh content or to even give your existing content a new lease of life.
A final checklist allows you to rest easy knowing your content ticks all the boxes for your audience.
Navigating through heaps of content can be off-putting for your audience. Content hubs enable you to group relevant content together, creating a bank of useful, specific information. Hubs are great for boosting brand awareness, gaining new areas of traffic and providing both internal and back links.
Content Briefing Documents
You may have your own set of talented, in-house writers but need a little bit of support with the technical elements of your content. Our content briefing documents supply your team with a brief created by our SEO tech team experts. We’ll provide you with the tools to write URLs, what keywords to use and word count so your team can do what they do best, writing top-notch content.
Working collaboratively with you, these lengthy pieces are written by our most experienced writers. Designed to improve lead generation, we use expert sources to create gated content that holds unique industry insights and useful information.
A buying guide can help your conversions by providing users with detailed information written in an accessible, practical and informative way.
Led by our extensive keyword research practices, we focus on user search intent and what it is your audience really wants to know. Combining this insight with your most popular categories and highest revenue drivers, we write comprehensive guides with high-conversion potential.
With our campaign planning processes, we set clear objectives and measurable KPIs which underpin your campaign. By mapping each campaign element back to these objectives, we always ensure contribution towards success. Undertaking extensive brand analysis, we seek the answers to “What should your brand be talking about?”. Exploring conversion journeys, brand perceptions and using media audits, we discover your greatest content and PR campaign building opportunities.
Our experience of being a content marketing agency means we know creative communication campaigns are nothing without an audience. Our toolkit draws upon a wealth of data sources which tell us what works and what doesn’t for different audiences. Through identifying your potential audience, we consider why they would read, share or talk about your campaign to maximise engagement opportunities.