CONTENT MARKETING Archives

Demonstrating Expertise, Authority and Trust with Digital PR and Content

Written by Amba Wilkes on 02/07/2020. Posted in CONTENT MARKETING, DIGITAL PR, SEO.

Google is well known for its algorithm updates. A major change called the E-A-T update – also known as the Medic update – occurred in 2018, primarily affecting your money or your...

How to write great SEO content

Written by Emma Sibbles on 24/06/2020. Posted in CONTENT MARKETING.

To be a writer and work in the content team at WMG you really have to love writing. And you really have to be a writing nerd. Content writing is what we do day in and day out. Over seven hours per...

Launching A Podcast: The Benefits for Your Brand

Written by Abbi Mullan on 11/05/2020. Posted in CONTENT MARKETING.

Around 7.1 million people in the UK now listen to podcasts each week. After the term was first suggested in 2004 by The Guardian columnist and BBC journalist, Ben Hammersley, there has...

COVID-19 Marketing Impact: Before you panic, think.

Written by Amba Wilkes on 24/03/2020. Posted in CONTENT MARKETING, INSIGHT AND ANALYSIS, PAID SOCIAL, PPC, PRESS, SEO, SOCIAL MEDIA.

Everywhere you look you’re hit with articles, posts and videos detailing the effects of the global COVID-19 pandemic on our health, lifestyle and jobs. As the masses turn to remote working,...

13 Digital Marketing Trends for 2020

Written by Samantha Beckham on 11/12/2019. Posted in CONTENT MARKETING, CREATIVE, MOBILE, OUTREACH, PAID SOCIAL, PPC, SEO, SHOPPING, SOCIAL MEDIA, VOICE, WMG.

The New Year (yes, 2020) is just around the corner. Scary? A little. But as Christmas fast approaches and a new year looms, this time of year presents a perfect opportunity to consider trends for...

One Month to Go: Top Tips To ‘Sleigh’ Your Christmas Digital Campaign

Written by Samantha Beckham on 25/11/2019. Posted in CONSULTANCY, CONTENT MARKETING, CREATIVE, DESIGN AND DEVELOPMENT, INSIGHT AND ANALYSIS, OUTREACH, PPC, SEO, SHOPPING, SOCIAL MEDIA.

Ah Christmas. The most wonderful – and often lucrative – time of the year for many brands. Pumpkin spiced lattes are out the window and ‘sweater weather’...

How Can Your Brand Use Empathy to Enhance Your Marketing?

Written by Emma Sibbles on 31/10/2019. Posted in CONTENT MARKETING.

It’s a problem we all face in marketing, how do we get our audience’s attention? Today, there are more marketing channels than ever, meaning more ways to talk to our customers. But, are they listening?...

The Importance of Customer Intelligence

Written by Samantha Beckham on 17/10/2019. Posted in CONTENT MARKETING, CRO, PPC, SEO.

In today’s digitally driven world, customers hold the power. Not only over what they buy and how they buy it, but also heavily influencing what others buy...

One Year On: Our Experts Share Their Thoughts on Google’s E-A-T Update

Written by Samantha Beckham on 01/10/2019. Posted in CONTENT MARKETING, GOOGLE, GOOGLE UPDATE, SEO.

On 1st August 2018, Google released a change to its core algorithm, commonly known today as the E-A-T or Medic Update. Algorithm updates are common in the world of Google; however, the E-A-T Update...

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