CONTENT MARKETING Archives

What Is A Content Hub And How Can It Build Topical Authority?

Written by Tom Mitchell on 02/06/2021. Posted in CONTENT MARKETING.

Content hubs are powerful tools for building topical authority and visibility online. They’re also often our favourite projects to work on in WMG’s content team! Below we’re going to look at...

How To Write Engaging Copy That Converts

Written by Sarah Dunn on 09/02/2021. Posted in CONTENT MARKETING.

We all know that writing copy that features high ranking keywords and phrases will help with Google rankings, but what then? You may have a page that receives a high...

What’s In Store for 2021? Our Digital Predictions For The Year Ahead

Written by Amba Wilkes on 10/12/2020. Posted in CONTENT MARKETING, DIGITAL PR, GOOGLE, INSIGHT AND ANALYSIS, SEO, SHOPPING AND FEED MANAGEMENT, SOCIAL MEDIA.

If 2020 has been anything to go by, do we dare ask what 2021 has in store for us? We’re not out of the woods just yet and we’re likely to feel the effects of Covid-19 for some time to come. In fact,...

The Importance of Link Building

Written by Amba Wilkes on 13/11/2020. Posted in CONTENT MARKETING, DIGITAL PR, OUTREACH, SEO.

The SEO landscape is always developing, and the importance of building high-quality links has never been higher than it is today. You’ve probably heard about...

Your SEO Needs a Little TLC

Written by Dan McCartney on 22/09/2020. Posted in CONTENT MARKETING, OUTREACH, SEO.

Now that I’ve lured you in with the cheesy title, let’s unpack that headline a little bit. TLC in this context could stand for Time, Love and Care (not to be confused with BLT which stands for...

Demonstrating Expertise, Authority and Trust with Digital PR and Content

Written by Amba Wilkes on 02/07/2020. Posted in CONTENT MARKETING, DIGITAL PR, SEO.

Google is well known for its algorithm updates. A major change called the E-A-T update – also known as the Medic update – occurred in 2018, primarily affecting your money or your...

How to write great SEO content

Written by Emma Sibbles on 24/06/2020. Posted in CONTENT MARKETING.

To be a writer and work in the content team at WMG you really have to love writing. And you really have to be a writing nerd. Content writing is what we do day in and day out. Over seven hours per...

Launching A Podcast: The Benefits for Your Brand

Written by Abbi Mullan on 11/05/2020. Posted in CONTENT MARKETING.

Around 7.1 million people in the UK now listen to podcasts each week. After the term was first suggested in 2004 by The Guardian columnist and BBC journalist, Ben Hammersley, there has...