The internet has brought so many opportunities for businesses to engage with potential customers through content but it’s also an easily-distracted medium where you can fall into the trap of chasing...
Building Trust Online Through Digital Marketing
Written by Laura Jones on . Posted in CONTENT MARKETING, DIGITAL CONSULTANCY, SOCIAL MEDIA.
The online world may seem vast and there’s space for all, but in reality, the digital landscape is a highly competitive place for businesses. As digital continues to grow and more brands emerge...
Let’s Get Topical: Using Trending Events and Holidays To Boost Your Digital Marketing
Written by Laura Jones on . Posted in CONTENT MARKETING, DIGITAL PR, PAID SOCIAL, PAY-PER-CLICK (PPC), SEO.
Creating a digital marketing strategy that ties into holidays, major events and seasonal trends is a great way to boost your online efforts. By tapping into already relevant conversations, you can...
Your SEO Needs a Little TLC
Written by Dan McCartney on . Posted in CONTENT MARKETING, OUTREACH, SEO.
Now that I’ve lured you in with the cheesy title, let’s unpack that headline a little bit.
TLC in this context could stand for Time, Love and Care (not to be confused with BLT which stands for...
Once Upon an SEO Campaign: How to Balance Storytelling with SEO Best Practice
Written by Chloe Bickford on . Posted in CONTENT MARKETING, SEO.
Are you sitting comfortably? Then I’ll begin.
Once upon a time, a girl with golden bouncing curls bounded up to her local library in search of the very best porridge recipe. Skipping over...
5 Ways to Ensure the Success of Your Content
Written by Emma Phillips on . Posted in CONTENT MARKETING.
There are many ways you can measure the success of your content. To help, we’ve picked some of the most effective methods that glean the greatest insights to ensure your content is reaching the...
A Look at Content in 2022
Written by Emily Yarwood on . Posted in CONTENT MARKETING.
As the new year begins, now is a great time to look forward and start thinking about what your content will face in 2022. Trends that have been sitting on the backburner, bubbling away for months...
Insight from Our R&D Team: An Interview with James and Tom
Written by Amba Wilkes on . Posted in CONTENT MARKETING, DIGITAL PR, SEO, TEAM WMG.
In a world as fast-paced as digital, it helps to have such a savvy and innovative in-house research and development team that keeps us at the top of our game.
We chatted to James and Tom, members...
Content Editor to Content Writer: An Interview with Matt Scott
Written by Amba Wilkes on . Posted in CONTENT MARKETING, TEAM WMG.
From proofreader to content editor to soon-to-be senior content writer, Matt has done a lot in his time at WMG.
We wanted to find out more about his time at the agency, how his role progression...
What Is A Content Hub And How Can It Build Topical Authority?
Written by Tom Mitchell on . Posted in CONTENT MARKETING.
Content hubs are powerful tools for building topical authority and visibility online. They’re also often our favourite projects to work on in WMG’s content team!
Below we’re going to look at...