CONTENT MARKETING Archives

Category: CONTENT MARKETING

COVID-19 Marketing Impact: Before you panic, think.

Written on 24/03/2020. Posted in CONTENT MARKETING, INSIGHT AND ANALYSIS, PAID SOCIAL, PPC, PRESS, SEO, SOCIAL MEDIA.

Everywhere you look you’re hit with articles, posts and videos detailing the effects of the global COVID-19 pandemic on our health, lifestyle and jobs. As the masses turn to remote working, shops,...

13 Digital Marketing Trends for 2020

Written on 11/12/2019. Posted in CONTENT MARKETING, CREATIVE, MOBILE, OUTREACH, PAID SOCIAL, PPC, SEO, SHOPPING, SOCIAL MEDIA, VOICE, WMG.

The New Year (yes, 2020) is just around the corner. Scary? A little. But as Christmas fast approaches and a new year looms, this time of year presents a perfect opportunity to consider trends for...

One Month to Go: Top Tips To ‘Sleigh’ Your Christmas Digital Campaign

Written on 25/11/2019. Posted in CONSULTANCY, CONTENT MARKETING, CREATIVE, DESIGN AND DEVELOPMENT, EMAIL, INSIGHT AND ANALYSIS, OUTREACH, PPC, SEO, SHOPPING, SOCIAL MEDIA.

Ah Christmas. The most wonderful – and often lucrative – time of the year for many brands. Pumpkin spiced lattes are out the window and ‘sweater weather’...

How Can Your Brand Use Empathy to Enhance Your Marketing?

Written on 31/10/2019. Posted in CONTENT MARKETING.

It’s a problem we all face in marketing, how do we get our audience’s attention? Today, there are more marketing channels than ever, meaning more ways to talk to our customers. But, are they listening?...

The Importance of Customer Intelligence

Written on 17/10/2019. Posted in CONTENT MARKETING, CRO, PPC, SEO.

In today’s digitally driven world, customers hold the power. Not only over what they buy and how they buy it, but also heavily influencing what others buy too....

One Year On: Our Experts Share Their Thoughts on Google’s E-A-T Update

Written on 01/10/2019. Posted in CONTENT MARKETING, GOOGLE, GOOGLE UPDATE, SEO.

On 1st August 2018, Google released a change to its core algorithm, commonly known today as the E-A-T or Medic Update. Algorithm updates are common in the world of Google; however, the E-A-T Update...

Our Tips to Prove ROI on Your Content Campaigns

Written on 18/09/2019. Posted in CONTENT MARKETING.

How much did that blog, article or social media post motivate your audience to convert with you? We all know that effective original content takes time, planning and expertise, but how do we know...

Should the rise of voice search effect your website content?

Written on 29/10/2018. Posted in CONTENT MARKETING, SEO, VOICE.

Think of your last Google search. Did you ask Siri or put your query to Alexa? More of us are now relying on voice search to answer our immediate questions and its popularity is only set to grow....

Digital Marketing Agency WMG Recruits 10 To Content Marketing Team

Written on 14/10/2015. Posted in CONTENT MARKETING, NEW RECRUITS, PRESS.

Digital marketing agency WMG has substantially grown its content marketing team with the appointment of 10 new team members as it continues to outperform expectations. Following WMG’s continued strong...

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Category: CONTENT MARKETING

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