CONTENT MARKETING Archives

Category: CONTENT MARKETING

Should the rise of voice search effect your website content?

Written on 29/10/2018. Posted in CONTENT MARKETING, SEO, VOICE.

Think of your last Google search. Did you ask Siri or put your query to Alexa? More of us are now relying on voice search to answer our immediate questions and its popularity is only set to grow....

Digital Marketing Agency WMG Recruits 10 To Content Marketing Team

Written on 14/10/2015. Posted in CONTENT MARKETING, NEW RECRUITS, PRESS.

Digital marketing agency WMG has substantially grown its content marketing team with the appointment of 10 new team members as it continues to outperform expectations. Following WMG’s continued strong...

Time-Savers for Writing Content You’re too Busy to Write

Written on 19/01/2015. Posted in CONTENT MARKETING.

As well you all know, writing good quality content can be incredibly time consuming, and this is especially true if you want it to be done to a very high standard. Sometimes, finding this time feels...

Buyer Personas: Top 10 Questions You Should Ask

Written on 28/10/2014. Posted in CONTENT MARKETING.

Buyer personas are vital to ensure that your content reaches its intended target audience. The best way to think about a buyer persona is as a fictional character that you can help focus all of your...

Matt Cutts on Content Marketing…

Written on 03/06/2014. Posted in CONTENT MARKETING, GOOGLE, INDUSTRY NEWS.

[vc_row][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/1″][vc_video link=”https://www.youtube.com/watch?v=Rr1J31jTyFg”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Content...

The Last Piece of the Content Marketing Puzzle: Iterating Your Content Strategy

Written on 06/05/2014. Posted in CONTENT MARKETING.

As we’ve seen over the past month, there’s much more to content marketing than you at first might think. It’s a complex subject that lots of people – including so-called content marketers – struggle...

How to Measure Your Content Marketing Success

Written on 30/04/2014. Posted in CONTENT MARKETING.

Fundamental to measuring success, is defining objectives and measures at the start of your campaign. What is it you want to see from your content marketing? Better SEO rankings? A lift in email...

Content Promotion: The Key to Content Marketing Success

Written on 24/04/2014. Posted in CONTENT MARKETING, INFOGRAPHIC.

[columns bordered=”true”][three-four-columns]Spending hours crafting the perfect piece of content for your site doesn’t guarantee that it will reach your target audience. The key...

3 Ways to Create Content that People Actually Want to Consume

Written on 23/04/2014. Posted in CONTENT MARKETING.

I’m a massive consumer of content. Huge. If content were food, I would be that person who has to have the side of their house removed in order to get out of bed. I read content before I get out of...

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Category: CONTENT MARKETING

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