How To Write Engaging Copy That Converts
We all know that writing copy that features high ranking keywords and phrases will help with Google rankings, but what then? You may have a page that receives a high...
Time To Evaluate Your Digital Performance?
Entering a new year is the ideal time to take stock of your digital marketing performance. During the whirlwind that was 2020, it’s likely your marketing tactics took a new direction. Perhaps you...
What’s In Store for 2021? Our Digital Predictions For The Year Ahead
If 2020 has been anything to go by, do we dare ask what 2021 has in store for us? We’re not out of the woods just yet and we’re likely to feel the effects of Covid-19 for some time to come. In fact,...
The Importance of Link Building
The SEO landscape is always developing, and the importance of building high-quality links has never been higher than it is today.
You’ve probably heard about...
Your SEO Needs a Little TLC
Now that I’ve lured you in with the cheesy title, let’s unpack that headline a little bit.
TLC in this context could stand for Time, Love and Care (not to be confused with BLT which stands for...
Demonstrating Expertise, Authority and Trust with Digital PR and Content
Google is well known for its algorithm updates. A major change called the E-A-T update – also known as the Medic update – occurred in 2018, primarily affecting your money or your...
How to write great SEO content
To be a writer and work in the content team at WMG you really have to love writing. And you really have to be a writing nerd. Content writing is what we do day in and day out. Over seven hours per...
Launching A Podcast: The Benefits for Your Brand
Around 7.1 million people in the UK now listen to podcasts each week. After the term was first suggested in 2004 by The Guardian columnist and BBC journalist, Ben Hammersley, there has...
Our 7 Top Tips for Comms in A Crisis
What is the right thing to do and say in a situation like this? We’re facing unpredictable times making it difficult to know what to do for the best. Many brands will choose to halt their comms...
COVID-19 Marketing Impact: Before you panic, think.
Everywhere you look you’re hit with articles, posts and
videos detailing the effects of the global COVID-19 pandemic on our health,
lifestyle and jobs. As the masses turn to remote working,...
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