Remarketing

Stay connected to your target audience with remarketing, long after they leave your website.

It takes an average of 6 interactions before a consumer is ready to buy.

With Remarketing, you can place tailored retargeting ads in front of previous website visitors as they browse the web. By dramatically enhancing your visibility to high-value prospects, the trust in your brand increases, and so too does the likeliness that they’ll buy from you.

Achieving higher click through and conversion rates than typical display advertising, Remarketing maximises your investment in existing traffic, no matter what channels currently drive it – PPC, organic search, social or even offline marketing campaigns.

Tailored to your audience for your business:

Leveraging intelligent data combinations, we build tailored retargeting strategies, adapted to refine your target audience, generate measurable results and optimise your budget.

Extensive analysis means we know what’s working for you. We make effective use of your Analytics, monitoring and reporting back on how your retargeting marketing campaigns are performing, where your remarketing ads are being shown, how much it’s costing your business, and the revenue being generated.

Effective Remarketing Ads:

Now that Google provides ad controls to users, ad relevancy is even more fundamental to the success of remarketing. With the ability to mute your retargeting ads for 90 days should they be found too repetitive or irrelevant, users hold significant power over advertisers.

Experienced in creating engaging Advertising Content, we design data-informed remarketing ads to reflect not only what products we know are of interest to a user, but also entice them back to your website, minimising the risk of being muted. Selecting the format and platform most suited, we can deliver text, image or animated ads that utilise video, GIFs or HTML 5 to catch the attention of your audience.

Remarketing List Search
Advertising

Better thought of as Search Remarketing, we use Remarketing List Search Advertising (RLSA), adjusting your search campaigns to capture qualified, valuable users who are already aware of your business. Optimising your bid strategy, we ensure your competitiveness, balancing bid aggression with audience value. We can even show a completely different ad to those who abandoned carts on your site to entice them back!

 

Google
Display Network (GDN)

An effective way to keep your brand and products front of mind, remarketing display ads can show on any website that accepts advertising from the Google Display Network (GDN). But do you want them to? We tailor placement across the GDN using demographics, behaviour and interest insights, alongside granular targeting capabilities, to ensure your ads are prominent in the locations likely to trigger buying signals.

 

Customer Remarketing

Using Google’s Customer Match capabilities, we can target your existing customers, showing them ads across Google platforms to help you keep in touch, position new products and encourage loyalty.

 

SEO & Digital Marketing Agency

ADDRESS
First Floor Central House,
Beckwith Knowle,
Otley Road,
Harrogate,
HG3 1UF

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