There’s nothing that sends shockwaves through the SEO and content marketing services community quite like a Google update. After all, when Google announces that it’s changing how its algorithm works,...
Let’s Get Topical: Using Trending Events and Holidays To Boost Your Digital Marketing
Written by Laura Jones on . Posted in CONTENT MARKETING, DIGITAL PR, PAID SOCIAL, PAY-PER-CLICK (PPC), SEO.
Creating a digital marketing strategy that ties into holidays, major events and seasonal trends is a great way to boost your online efforts. By tapping into already relevant conversations, you can...
Your SEO Needs a Little TLC
Written by Dan McCartney on . Posted in CONTENT MARKETING, OUTREACH, SEO.
Now that I’ve lured you in with the cheesy title, let’s unpack that headline a little bit.
TLC in this context could stand for Time, Love and Care (not to be confused with BLT which stands for...
Once Upon an SEO Campaign: How to Balance Storytelling with SEO Best Practice
Written by Chloe Bickford on . Posted in CONTENT MARKETING, SEO.
Are you sitting comfortably? Then I’ll begin.
Once upon a time, a girl with golden bouncing curls bounded up to her local library in search of the very best porridge recipe. Skipping over...
Back to Basics: Our Approach to SEO
Written by Tom Flynn on . Posted in SEO.
Over the last decade, digital marketing has become a complex space with a myriad of information, tools and applications readily available at our fingertips.
As a data-led agency,...
New Google Quality Rater Guidelines Updates: What Do You Need To Know?
Written by James Betts on . Posted in GOOGLE, INSIGHT AND ANALYSIS, SEO.
Yesterday, we noticed that Google updated their Quality Rater Guidelines. But before we get into that, a little background.
The Quality Rater Guidelines provide an insight into what Google looks...
The History Of Google’s Updates
Written by Amba Wilkes on . Posted in GOOGLE, SEO.
The way SEO is done today is a lot different to 10 years ago. Over the last decade, Google has introduced several major updates with each having an impact on the organic landscape. There’s a clear...
Insight from Our R&D Team: An Interview with James and Tom
Written by Amba Wilkes on . Posted in CONTENT MARKETING, DIGITAL PR, SEO, TEAM WMG.
In a world as fast-paced as digital, it helps to have such a savvy and innovative in-house research and development team that keeps us at the top of our game.
We chatted to James and Tom, members...
Google’s Link Spam Update: What Does It Mean?
Written by Amba Wilkes on . Posted in SEO.
Google’s algorithm updates have been rolling out thick and fast over the last few months. And they’re not over yet…
From July 26, Google began rolling out a new link spam update aimed at fighting...
Google’s Algorithm Updates: What Are We Seeing?
Written by Amba Wilkes on . Posted in GOOGLE, SEO.
Over the last few weeks, Google’s algorithm updates have been coming thick and fast.
While the impact on your rankings are monitored, it may be difficult...