SEO Archives

Demonstrating Expertise, Authority and Trust with Digital PR and Content

Written by Amba Wilkes on 02/07/2020. Posted in CONTENT MARKETING, DIGITAL PR, SEO.

Google is well known for its algorithm updates. A major change called the E-A-T update – also known as the Medic update – occurred in 2018, primarily affecting your money or your...

How to Audit Your Website’s SEO With Google Search Console

Written by Emma Phillips on 01/07/2020. Posted in SEO.

Google Search Console offers a whole host of functionality that can help determine issues with your site’s condition and offer guidance on how to fix them. Heavily focused on areas of search optimisation...

The Truth Behind SEO: What Can It Do for Your Business?

Written by Samantha Beckham on 23/04/2020. Posted in SEO.

As a search marketing agency operating for 20 years, we’re often asked questions on whether SEO is right for a business – “how can SEO help me?”, “is SEO a one-time project?”, “what are the...

COVID-19: Google Search Behaviour Trends

Written by Amba Wilkes on 30/03/2020. Posted in GOOGLE, SEO.

It is common knowledge that people turn to Google for answers and right now, people have A LOT of questions! Curious by nature and data geeks too, we couldn’t resist an opportunity to explore...

COVID-19 Marketing Impact: Before you panic, think.

Written by Amba Wilkes on 24/03/2020. Posted in CONTENT MARKETING, INSIGHT AND ANALYSIS, PAID SOCIAL, PPC, PRESS, SEO, SOCIAL MEDIA.

Everywhere you look you’re hit with articles, posts and videos detailing the effects of the global COVID-19 pandemic on our health, lifestyle and jobs. As the masses turn to remote working,...

Why Should You Use Digital PR in Your SEO Strategy?

Written by Samantha Beckham on 30/01/2020. Posted in DIGITAL PR, SEO.

Over the years, PR has changed massively. Churning out press releases and focusing solely on media relations is no more. With the evolvement of digital PR, news can be spread further and faster...

13 Digital Marketing Trends for 2020

Written by Samantha Beckham on 11/12/2019. Posted in CONTENT MARKETING, CREATIVE, MOBILE, OUTREACH, PAID SOCIAL, PPC, SEO, SHOPPING, SOCIAL MEDIA, VOICE, WMG.

The New Year (yes, 2020) is just around the corner. Scary? A little. But as Christmas fast approaches and a new year looms, this time of year presents a perfect opportunity to consider trends for...

One Month to Go: Top Tips To ‘Sleigh’ Your Christmas Digital Campaign

Written by Samantha Beckham on 25/11/2019. Posted in CONSULTANCY, CONTENT MARKETING, CREATIVE, DESIGN AND DEVELOPMENT, INSIGHT AND ANALYSIS, OUTREACH, PPC, SEO, SHOPPING, SOCIAL MEDIA.

Ah Christmas. The most wonderful – and often lucrative – time of the year for many brands. Pumpkin spiced lattes are out the window and ‘sweater weather’...

The Dream Team: PPC, SEO and Email Marketing

Written by Samantha Beckham on 21/11/2019. Posted in PPC, SEO.

SEO, PPC and email marketing are three major digital marketing pillars. SEO and PPC are often used in conjunction, but how can each of these three channels benefit the others? By connecting the...

Why You Don’t Need to Worry About BERT – Google’s Latest Algorithm Update

Written by Samantha Beckham on 13/11/2019. Posted in GOOGLE, GOOGLE UPDATE, SEO.

Another Google algorithm update we hear you say? Meet BERT (Bidirectional Encoder Representations from Transformers). BERT is helping Google understand the variations and subtleties of the human...

SEO & Digital Marketing Agency

ADDRESS

First Floor Central House,
Beckwith Knowle,
Otley Road,
Harrogate,
HG3 1UF

CONTACT US

enquiries@wmg.uk.com
+44 (0) 1423 529300

ADDRESS

CONTACT US

NEWSLETTER