SEO Archives

Insight from Our R&D Team: An Interview with James and Tom

Written by Amba Wilkes on 23/08/2021. Posted in CONTENT MARKETING, DIGITAL PR, SEO, TEAM WMG.

In a world as fast-paced as digital, it helps to have such a savvy and innovative in-house research and development team that keeps us at the top of our game. We chatted to James and Tom, members...

Google’s Link Spam Update: What Does It Mean?

Written by Amba Wilkes on 05/08/2021. Posted in SEO.

Google’s algorithm updates have been rolling out thick and fast over the last few months. And they’re not over yet… From July 26, Google began rolling out a new link spam update aimed at fighting...

Google’s Algorithm Updates: What Are We Seeing?

Written by Amba Wilkes on 07/07/2021. Posted in GOOGLE, SEO.

Over the last few weeks, Google’s algorithm updates have been coming thick and fast. While the impact on your rankings are monitored, it may be difficult...

SEO Best Practice To Improve Organic Visibility

Written by Amba Wilkes on 17/05/2021. Posted in SEO.

Research shows that the first organic result on Google has an average click through rate (CTR) of 28.5 percent. This figure rapidly decreases after position one with the second position receiving...

Core Web Vitals Update: R&D Develop New Auditing Tool

Written by Amba Wilkes on 06/05/2021. Posted in GOOGLE, SEO.

You’ve no doubt heard about the Core Web Vitals (CWV) update coming our way mid-June. From this point, site performance will also be considered as a key ranking factor. Always working to stay...

June Core Web Vitals Update: What Does It Mean and How Will It Affect You?

Written by Amba Wilkes on 15/04/2021. Posted in GOOGLE, SEO.

Let’s take it back to the foundations of Google’s updates – the algorithm. Google’s algorithm is a complex system that combines various ranking factors and data from its search index to rank...

How To Measure ROI for Your SEO Campaigns

Written by Chris Shelbourn on 24/02/2021. Posted in ANALYTICS, SEO.

As with any marketing channel, it’s likely you’ll want to know the ROI your SEO campaign is generating for your business. After all, if you’re investing in SEO, you need to measure its impact . SEO...

Digital Transformation: What Online Opportunities Are Available To You?

Written by Amba Wilkes on 27/01/2021. Posted in DIGITAL CONSULTANCY, PAY-PER-CLICK (PPC), SEO.

2020 sparked transformation in the UK. With more than 750,000 businesses forced to close their doors under COVID restrictions, companies in nearly every industry have had to adapt. In many cases,...

What’s In Store for 2021? Our Digital Predictions For The Year Ahead

Written by Amba Wilkes on 10/12/2020. Posted in CONTENT MARKETING, DIGITAL PR, GOOGLE, INSIGHT AND ANALYSIS, SEO, SHOPPING AND FEED MANAGEMENT, SOCIAL MEDIA.

If 2020 has been anything to go by, do we dare ask what 2021 has in store for us? We’re not out of the woods just yet and we’re likely to feel the effects of Covid-19 for some time to come. In fact,...