SEO Archives

Category: SEO

COVID-19 Marketing Impact: Before you panic, think.

Written on 24/03/2020. Posted in CONTENT MARKETING, INSIGHT AND ANALYSIS, PAID SOCIAL, PPC, PRESS, SEO, SOCIAL MEDIA.

Everywhere you look you’re hit with articles, posts and videos detailing the effects of the global COVID-19 pandemic on our health, lifestyle and jobs. As the masses turn to remote working, shops,...

Why Should You Use Digital PR in Your SEO Strategy?

Written on 30/01/2020. Posted in DIGITAL PR, SEO.

Over the years, PR has changed massively. Churning out press releases and focusing solely on media relations is no more. With the evolvement of digital PR, news can be spread further and faster...

13 Digital Marketing Trends for 2020

Written on 11/12/2019. Posted in CONTENT MARKETING, CREATIVE, MOBILE, OUTREACH, PAID SOCIAL, PPC, SEO, SHOPPING, SOCIAL MEDIA, VOICE, WMG.

The New Year (yes, 2020) is just around the corner. Scary? A little. But as Christmas fast approaches and a new year looms, this time of year presents a perfect opportunity to consider trends for...

One Month to Go: Top Tips To ‘Sleigh’ Your Christmas Digital Campaign

Written on 25/11/2019. Posted in CONSULTANCY, CONTENT MARKETING, CREATIVE, DESIGN AND DEVELOPMENT, EMAIL, INSIGHT AND ANALYSIS, OUTREACH, PPC, SEO, SHOPPING, SOCIAL MEDIA.

Ah Christmas. The most wonderful – and often lucrative – time of the year for many brands. Pumpkin spiced lattes are out the window and ‘sweater weather’...

The Dream Team: PPC, SEO and Email Marketing

Written on 21/11/2019. Posted in EMAIL, PPC, SEO.

SEO, PPC and email marketing are three major digital marketing pillars. SEO and PPC are often used in conjunction, but how can each of these three channels benefit the others? By connecting the...

Why You Don’t Need to Worry About BERT – Google’s Latest Algorithm Update

Written on 13/11/2019. Posted in GOOGLE, GOOGLE UPDATE, SEO.

Another Google algorithm update we hear you say? Meet BERT (Bidirectional Encoder Representations from Transformers). BERT is helping Google understand the variations and subtleties of the human...

The Importance of Customer Intelligence

Written on 17/10/2019. Posted in CONTENT MARKETING, CRO, PPC, SEO.

In today’s digitally driven world, customers hold the power. Not only over what they buy and how they buy it, but also heavily influencing what others buy too....

One Year On: Our Experts Share Their Thoughts on Google’s E-A-T Update

Written on 01/10/2019. Posted in CONTENT MARKETING, GOOGLE, GOOGLE UPDATE, SEO.

On 1st August 2018, Google released a change to its core algorithm, commonly known today as the E-A-T or Medic Update. Algorithm updates are common in the world of Google; however, the E-A-T Update...

Should you be using emojis in your SEO strategy?

Written on 17/07/2019. Posted in GOOGLE, SEO.

First and foremost, Happy World Emoji Day! We all have our favourites, whether it’s the crying with laughter face, a slice of pizza or a simple heart, it’s these tiny, animated pictures that have...

Is Your Landing Page Experience Below Average?

Written on 11/07/2019. Posted in CRO, PPC, SEO.

Optimising landing pages for organic results through SEO methods are often seen as the key priority for many webmasters, but there are benefits that can be seen through your PPC activity too. Paid...

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