SEO Archives

Once Upon an SEO Campaign: How to Balance Storytelling with SEO Best Practice

Written by Chloe Bickford on 23/05/2022. Posted in CONTENT MARKETING, SEO.

Are you sitting comfortably? Then I’ll begin. Once upon a time, a girl with golden bouncing curls bounded up to her local library in search of the very best porridge recipe. Skipping over...

Back to Basics: Our Approach to SEO

Written by Tom Flynn on 19/04/2022. Posted in SEO.

Over the last decade, digital marketing has become a complex space with a myriad of information, tools and applications readily available at our fingertips. As a data-led agency,...

In-House SEO Versus Working with an Agency: The Pros and Cons

Written by Emily Yarwood on 17/01/2022. Posted in SEO.

It can be difficult to decide whether to invest in building an in-house team or work with an agency to meet your SEO needs. While there’s no right or wrong approach, it’s always good to lay out...

New Google Quality Rater Guidelines Updates: What Do You Need To Know?

Written by James Betts on 20/10/2021. Posted in GOOGLE, INSIGHT AND ANALYSIS, SEO.

Yesterday, we noticed that Google updated their Quality Rater Guidelines. But before we get into that, a little background. The Quality Rater Guidelines provide an insight into what Google looks...

The History Of Google’s Updates

Written by Amba Wilkes on 19/10/2021. Posted in GOOGLE, SEO.

The way SEO is done today is a lot different to 10 years ago. Over the last decade, Google has introduced several major updates with each having an impact on the organic landscape. There’s a clear...

Insight from Our R&D Team: An Interview with James and Tom

Written by Amba Wilkes on 23/08/2021. Posted in CONTENT MARKETING, DIGITAL PR, SEO, TEAM WMG.

In a world as fast-paced as digital, it helps to have such a savvy and innovative in-house research and development team that keeps us at the top of our game. We chatted to James and Tom, members...

Google’s Link Spam Update: What Does It Mean?

Written by Amba Wilkes on 05/08/2021. Posted in SEO.

Google’s algorithm updates have been rolling out thick and fast over the last few months. And they’re not over yet… From July 26, Google began rolling out a new link spam update aimed at fighting...

Google’s Algorithm Updates: What Are We Seeing?

Written by Amba Wilkes on 07/07/2021. Posted in GOOGLE, SEO.

Over the last few weeks, Google’s algorithm updates have been coming thick and fast. While the impact on your rankings are monitored, it may be difficult...

SEO Best Practice To Improve Organic Visibility

Written by Amba Wilkes on 17/05/2021. Posted in SEO.

Research shows that the first organic result on Google has an average click through rate (CTR) of 28.5 percent. This figure rapidly decreases after position one with the second position receiving...

Core Web Vitals Update: R&D Develop New Auditing Tool

Written by Amba Wilkes on 06/05/2021. Posted in GOOGLE, SEO.

You’ve no doubt heard about the Core Web Vitals (CWV) update coming our way mid-June. From this point, site performance will also be considered as a key ranking factor. Always working to stay...

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