SEO Archives

Google’s Algorithm Updates: What Are We Seeing?

Written by Amba Wilkes on 07/07/2021. Posted in GOOGLE, SEO.

Over the last few weeks, Google’s algorithm updates have been coming thick and fast. While the impact on your rankings are monitored, it may be difficult...

SEO Best Practice To Improve Organic Visibility

Written by Amba Wilkes on 17/05/2021. Posted in SEO.

Research shows that the first organic result on Google has an average click through rate (CTR) of 28.5 percent. This figure rapidly decreases after position one with the second position receiving...

Core Web Vitals Update: R&D Develop New Auditing Tool

Written by Amba Wilkes on 06/05/2021. Posted in GOOGLE, SEO.

You’ve no doubt heard about the Core Web Vitals (CWV) update coming our way mid-June. From this point, site performance will also be considered as a key ranking factor. Always working to stay...

June Core Web Vitals Update: What Does It Mean and How Will It Affect You?

Written by Amba Wilkes on 15/04/2021. Posted in GOOGLE, SEO.

Let’s take it back to the foundations of Google’s updates – the algorithm. Google’s algorithm is a complex system that combines various ranking factors and data from its search index to rank...

How To Measure ROI for Your SEO Campaigns

Written by Chris Shelbourn on 24/02/2021. Posted in ANALYTICS, SEO.

As with any marketing channel, it’s likely you’ll want to know the ROI your SEO campaign is generating for your business. After all, if you’re investing in SEO, you need to measure its impact . SEO...

Digital Transformation: What Online Opportunities Are Available To You?

Written by Amba Wilkes on 27/01/2021. Posted in DIGITAL CONSULTANCY, PAY-PER-CLICK (PPC), SEO.

2020 sparked transformation in the UK. With more than 750,000 businesses forced to close their doors under COVID restrictions, companies in nearly every industry have had to adapt. In many cases,...

What’s In Store for 2021? Our Digital Predictions For The Year Ahead

Written by Amba Wilkes on 10/12/2020. Posted in CONTENT MARKETING, DIGITAL PR, GOOGLE, INSIGHT AND ANALYSIS, SEO, SHOPPING AND FEED MANAGEMENT, SOCIAL MEDIA.

If 2020 has been anything to go by, do we dare ask what 2021 has in store for us? We’re not out of the woods just yet and we’re likely to feel the effects of Covid-19 for some time to come. In fact,...

3 Reasons Your SEO Campaign Needs A Keyword Strategy

Written by Amba Wilkes on 24/11/2020. Posted in GOOGLE, INSIGHT AND ANALYSIS, SEO.

Whether your internal marketing team looks after your SEO in-house or you work with an external agency, an effective keyword strategy that will drive relevant...

The Importance of Link Building

Written by Amba Wilkes on 13/11/2020. Posted in CONTENT MARKETING, DIGITAL PR, OUTREACH, SEO.

The SEO landscape is always developing, and the importance of building high-quality links has never been higher than it is today. You’ve probably heard about...