Paid Social

Too good an opportunity to miss, consumers spend a whopping 2 hours on social a day in the UK.

You only need to consider the time you actively spend on social media yourself to realise that so too does your target audience.

We use precision targeting capabilities including demographics, geotargeting, interests, behaviours and more to get your brand and product in front of the exact audience you want to reach.

The work doesn’t stop once your ad is live, our six-prong approach continually optimises your paid social campaigns striving for results that are even better still. From budget allocation to experimenting with your bids to find what price generates the greatest return for your business, we look for nuggets of opportunity within your audience, even testing the effect of time of day or week adjustments and refining your ad creatives to make sure your paid social investment pays dividends.

LinkedIn:

Solely a B2B social media platform, LinkedIn members have a business mindset, open to learning and considering new propositions that will benefit their business. A prime audience for reaching decision makers, 39% of all LinkedIn members are Senior-level Executives and above, with 4 out 5 driving business decisions and a substantial 28% being directly responsible for budget management. You don’t get much more direct access than that!

Offering sophisticated targeting, our ability to tailor your campaigns to meet your specific market is exceptional, from industry to company size, job titles to seniority, even down to particular company names or connections, we can really maximise your budgets.

Facebook:

A staggering 64% of users visit Facebook every single day. Used most predominantly in our ‘downtime’, Facebook is an effective channel offering a low cost per click. Users aren’t looking for anything in particular, they’re browsing, available to be disrupted and open to whatever may cross their news feed.

To stop scrolling in its tracks, we give your business the best chance of capturing attention through precision-built Facebook campaigns that consider location, interests and demographics, coupled with appropriate selection of engaging ad formats that include carousel ads, image ads, play in feed videos and even event ads.

YouTube:

Over 6 billion hours of video are watched each month on YouTube alone across more than 1 billion unique users. That’s a phenomenal amount of time spent on just this one platform. If you’re one of the 1 billion, no doubt you’ve come across Bumper Ads – the bitesize, unskippable video ad that play before, during or sometimes after your chosen video.

A maximum of six seconds, Bumper Ads allow you to make the most of the consumer video obsession, reaching more potential customers. But six seconds is barely any time at all to get your message across and getting that video creative right is crucial, thankfully we’re skilled in crafting killer video creatives that capitalise on those precious seconds to increase awareness of your brand or product.

SEO & Digital Marketing Agency

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