Display &
Progammatic

The ultimate in data driven marketing - extend the reach of your Paid Media strategy.

Taking your ads outside of the search engine, Display Advertising combines thousands of data points with AI to deliver relevant, transparent placement of your ads across an approved network of websites.

Leveraging a wealth of data, we use the latest in Machine Learning to paint a picture of your audience outside of their engagement with your business. From demographics to interests, and even how users browse the internet, we identify the behavioural patterns that precede search intent, discovering new consumers you may not reach through search advertising alone.

By predicting target web users’ next movements, Programmatic Advertising connects your business with consumers at the right moments within their buying journey to increase product and brand awareness placing your message in front of them to engage, upsell, convert or retarget consumers simultaneously across display, video, mobile and social channels.

Advertising Creative:

Supporting rich visuals, Programmatic is high impact using bold imagery and strong messaging within video, dynamic and even interactive formats. Our data led creativity fuels personalised creatives that can be tailored right down to a customer-by-customer level to drive more conversions with less budget.

We believe in mastering the messaging as much as the placement. There’s an undeniable relationship between the media and design to build creatives that work for the environment they’ll be used in. Our ‘test and learn’ strategy avoids ad fatigue, refreshing and improving your creatives through multivariant testing for dynamic optimisation.

Amplication:

The potential reach we can achieve this for your brand with Display and Programmatic advertising is vast. We choose to remain platform agnostic, free to choose the platform best suited to your data and ad requirements to achieve high reach, cost effective campaigns displayed across web, mobile, video and social channels that drive direct, PPC and organic traffic.

With such exposure it’s important to protect your brand. All our display activity is run via pre-approved, whitelisted sites with complete transparency of your ad placement provided. We can even include or exclude particular sites, so you can rest safe in the knowledge that any associations to your brand will be both appropriate and positive.

Reporting:

From insight reporting to complete campaign transparency and brand impact, we measure the metrics that matter to your business. Driven by performance, you will receive full visibility of where your ads run, how they perform, and the exact costs associated. We’re flexible in our approach, able to work to your reporting expectations with our expert team creating detailed monthly reports, conducting face to face meetings, and providing regular email and phone updates.

As part of our review process, our most senior and expert team members scrutinise our activities, contributing their expertise and injecting a fresh perspective to get the most out of your display and programmatic activities.

SEO & Digital Marketing Agency

ADDRESS
First Floor Central House,
Beckwith Knowle,
Otley Road,
Harrogate,
HG3 1UF

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