Meet just a handful of our expert team members:
Emma Davey-WoodDirector of Client Services
Tom WalkdenHead of Biddable Media
Emma SibblesHead of Content and Social
Chris ShelbournHead of Technical SEO
Vickie BaileyHead of Outreach
Chris WalshHead of New Business
James BettsHead of Organic Research and Insights
Lauren KingKey Account Director
Andy TurnerTechnical Account Director
Jen MorrillHead of Client Services
Robin MorrillBusiness Development Director
Sophie Gilrain-GriceTeam Account Director
Rich MorlandTechnical Account Director
Rachel PetcheySenior Account Manager
Director of Client Services
TENACIOUS AND TRUSTWORTHY, EMMA IS AN ADVISOR AND RELIABLE SOUNDING BOARD TO OUR BIGGEST ACCOUNTS Channelling her commercial drive, Emma works tirelessly to drive impactful results for our key accounts. During her 9 years with WMG, Emma has worked her way up from New Business to Head of Client Services and was a founding team member, central to the development of our Client Services function. Her passion and professionalism ensure unwavering service for our much-valued clients. Manager, mentor and all-round support for a growing and accomplished Account Management team, today Emma’s wealth of experience benefits all who work with her.
Head of Biddable Media
LOGICAL, ADAPTABLE AND IMAGINATIVE, TOM IS RESPONSIBLE FOR DEVELOPING AND IMPLEMENTING CLIENT PAID SEARCH STRATEGIES. Tom has been flying the flag for the digital landscape since the tender age of 12 when he learnt HTML and developed his first website. With an insatiable taste for all thing’s digital, Tom launched his own online skincare brand at just 23 and later, during his time contracted to Google, gained a thorough understanding of digital marketing that led him to specialise in paid search. Today, WMG benefits from Tom’s extensive experience, his passion for exploring new networks and interest in display advertising and remarketing – all of which fuel KPI hitting paid strategies for our valued clients.
Head of Content and Social
ARTICULATE, PROVEN AND BRILLIANT, EMMA IS OUR RESIDENT BRANDED CONTENT AND SOCIAL MEDIA EXPERT. Emma’s experience is diverse and impressive in equal measure. In a career spanning more than 16 years, not only has she worked for national publications Marie Claire and The Guardian, freelanced for The Daily Telegraph, Mail on Sunday and Stylist, but she was also the Editor for ASOS’ in-house magazine. Since making the move back up North, Emma has put her journalistic prowess and passion for storytelling into working with leading brands including ghd, M&S, Morphy Richards, Bio-Oil, Fox’s and AA Cars. Today, her expertise is channelled into branded content and social media, working with our clients to build bespoke content and social media strategies and deliver compelling and relevant copywriting.
Head of Technical SEO
COMMITTED, DRIVEN AND KNOWLEDGEABLE, CHRIS IS BRIMMING WITH TECHNICAL KNOW-HOW. With over a decade of experience in technical SEO, Chris first joined us as an Analyst and today heads up Technical SEO for WMG. Responsible for a growing team of technical SEO specialists, Chris is a master of communication, supporting the development of his expert team. A font of technical knowledge, Chris also continues to run client campaigns, helping to direct and develop large accounts.
Head of Outreach
HARDWORKING, TEAM FOCUSED AND RESULTS DRIVEN, VICKIE’S 15 YEARS OF EXPERIENCE DRIVES THE OUTREACH TEAM. As one of the first to be involved in Targeted Outreach, Vickie has been an integral team member at WMG for many years. Her role has developed over time and she now leads a growing team of Outreach experts who secure high-quality links for our clients. Always looking for ways to improve our processes to offer the best service possible, Vickie encourages creative thinking and innovation within the team, striving to gain even more high-quality coverage.
Head of New Business
CONSULTATIVE, INSIGHTFUL AND TECHNICAL, CHRIS HAS EXTENSIVE DIGITAL MARKETING PEDIGREE TO DRIVE GROWTH. A previous Rookie of the Year and, more recently, Sales Person of the Year title holder, Chris’ digital understanding is second to none. With 7 years’ experience across a number of reputable agencies, you can rest assured you’re in safe hands. Leaving a positive and lasting impression as he consults with potential clients, Chris is particularly knowledgeable about financial services and home retail industries. When it comes to devising a tailored, impactful digital strategy for your future growth, Chris is your man.
Head of Organic Research and Insights
INSIGHTFUL, ANALYTICAL AND RESOURCEFUL, JAMES’ TECHNICAL BRILLIANCE ENGINEERS EFFICIENCIES TO BENEFIT CLIENTS. Tasked with keeping one eye on the digital landscape at all times, James monitors industry trends to ensure WMG remains on the cusp of digital innovation. Leveraging upon 10 years’ experience with PHP and MySQL, James develops new tools and processes for our Technical SEO and wider teams, seeking increased efficiencies to benefit clients. His aptitude to learn has seen James gain an in-depth understanding of SEO, quickly rising through the ranks having first joined WMG as a Technical Analyst. Today, James is a fount of knowledge within our SEO team and continues to work with some of our largest clients.
Key Account Director
STRATEGIC, PROACTIVE AND EXPERIENCED, LAUREN TAKES PRIDE IN THE HIGHEST OF ACCOUNT MANAGEMENT STANDARDS. As a Key Account Director, Lauren drives the creation of effective strategies for a number of our largest clients. Building knowledgeable partnerships, she works with them to meet objectives, deliver key insights and discover new opportunities. Supporting a number of Account Managers within our Client Services team, Lauren draws upon her 12 years’ experience to ensure happy clients and the highest level of services are maintained. Adept in working across a range of clients and industries including travel, fashion and even construction, today, Lauren leverages her knowledge to create digital strategies that are as unique as each client’s requirements.
Technical Account Director
PERSONABLE, COLLECTED AND METHODICAL, ANDY CRAFTS SEO STRATEGIES TO DELIVER As you’d expect from a Technical Account Director, Andy is highly experienced in technical optimisation, skilled in forming SEO strategies that drive real results. What makes Andy stand out, however, is his passion for people. During his 11 years with WMG, Andy has always considered his core focus to be the individual client. A master of communication, his calm and collected approach combined with extensive technical expertise has proved successful for building strong, successful client relationships.
Head of Client Services
AMBITIOUS, LOYAL AND DRIVEN TO SUCCEED, JEN IS DETERMINED TO WIN MORE BUSINESS FOR HER CLIENTS. Giving it her all, Jen’s simply not satisfied with positive results – passionate about building solid, long-standing relationships, it’s her mission to make clients even more money! Commercially minded with a thorough understanding of market competitiveness, Jen’s strategic approach to account management has seen her become an intrinsic part of her client’s teams. Regularly highlighting growth opportunities, Jen is able to apply learnings from a wide breadth of industries to the benefit of other clients. A driving force behind a number of award-worthy campaigns, Jen builds and expands digital marketing strategies for leading names.
Business Development Director
HONEST, RESILIENT AND CLEAR, ROBIN TAKES THE TIME TO UNDERSTAND BUSINESS CHALLENGES, BUILDING BESPOKE DIGITAL SOLUTIONS A long-standing member of the WMG team, Robin has over 13 years experience in business development across a variety of industries, more recently focusing on Automotive and Forex markets. This focus has made him the go-to man as businesses look to draw upon his insight and understanding of their industry. With a background in online advertising, he’s also well versed in planning and executing digital campaigns. Robin takes great pride in helping businesses grow online and enjoys talking to new people, learning more about them and taking the time to really understand their business challenges. Engaging with Robin, new clients can expect tailored digital solutions, sound advice on how to maximise their digital potential and a proposition that will build their brand online.
Team Account Director
DRIVEN, PASSIONATE AND INNOVATIVE, SOPHIE HAS THE EXPERIENCE TO GENERATE RESULTS FOR CLIENTS. With 12 years’ experience in agency life and eight within the world of digital marketing, Sophie knows how to drive growth for clients. Beginning her career as an Account Executive, she naturally progressed forging strong relationships based on trust with clients. Sophie is brilliant at simplifying strategies and communicating clear solutions ensuring consistent, results-driven progress. Today, Sophie lends her expertise to the wider team as Team Account Director.
Technical Account Director
DETAILED, TENACIOUS AND PROFESSIONAL, RICH’S TECHINCAL EXPERTISE DRIVES TRAFFIC AND REVENUE GROWTH. Possessing a keen eye for detail, Rich is in his element when performing technical audits or trawling through rankings and traffic. Developing close working relationships with clients, Rich leverages his 11 years of invaluable experience at WMG crafting optimum technical solutions to meet client objectives.
Senior Account Manager
HARD-WORKING, DETERMINED AND TENACIOUS, RACHEL FORGES STRONG CLIENT RELATIONSHIPS. Client relationships are at the forefront of Rachel’s approach. Joining our team in 2018, Rachel was quickly awarded Sales Person of the Year in 2019, recognising her outstanding contribution to both clients and WMG. With a background in management, she is brilliant at managing expectations, projects, and multiple stakeholders. Rachel enjoys creating and presenting innovative, creative solutions to clients, ensuring results are consistently achieved through smooth running campaigns and clear communication.