If 2020 has been anything to go by, do we dare ask what 2021 has in store for us? We’re not out of the woods just yet and we’re likely to feel the effects of Covid-19 for some time to come. In fact,...
Black Friday and Cyber Monday: The Stats That Matter
Written by Samantha Beckham on . Posted in INSIGHT AND ANALYSIS, PAID SOCIAL, SHOPPING AND FEED MANAGEMENT.
Over the past decade, Black Friday and Cyber Monday (BFCM)
have become renowned shopping events in the UK. However, in recent years, consumers
argue the novelty has worn off. Research conducted...
13 Digital Marketing Trends for 2020
Written by Samantha Beckham on . Posted in CONTENT MARKETING, CREATIVE, OUTREACH, PAID SOCIAL, PAY-PER-CLICK (PPC), SEO, SHOPPING AND FEED MANAGEMENT, SOCIAL MEDIA, TEAM WMG.
The New Year (yes, 2020) is just around the corner. Scary? A little.
But as Christmas fast approaches and a new year looms, this time of year
presents a perfect opportunity to consider trends for...
One Month to Go: Top Tips To ‘Sleigh’ Your Christmas Digital Campaign
Written by Samantha Beckham on . Posted in CONTENT MARKETING, CREATIVE, DIGITAL CONSULTANCY, DIGITAL PR, INSIGHT AND ANALYSIS, OUTREACH, PAY-PER-CLICK (PPC), SEO, SHOPPING AND FEED MANAGEMENT, SOCIAL MEDIA.
Ah Christmas. The most wonderful – and often lucrative – time of the year for many brands. Pumpkin spiced lattes are out the window and ‘sweater weather’...
How to Convert Your Consumers via Google Shopping
Written by Samantha Beckham on . Posted in GOOGLE, SHOPPING AND FEED MANAGEMENT.
Shoppers are getting savvy about how they buy on mobile. Are your mobile sites consumer-friendly and ready to convert?
How many times this week have you bought something via your mobile? We’re...
Ecommerce Tips for Christmas 2017
Written by Amba Wilkes on . Posted in INSIGHT AND ANALYSIS, SHOPPING AND FEED MANAGEMENT.
It is that time of year again where retailers must prepare themselves for the chaotic, yet potentially very profitable, Christmas period. The festive period is the busiest time of year for ecommerce...
Most Common Mistakes When Setting Up Ecommerce Tracking
Written by Emma Phillips on . Posted in ANALYTICS, SHOPPING AND FEED MANAGEMENT.
Ecommerce tracking is probably one of the best features within Google Analytics. However, it’s also probably one of the easiest to set up incorrectly – largely due to its complexity,...