Our PPC team are continuing to gain certifications and acknowledgement from important Paid Media partners and WMG and Ingenuity Digital have become an official AdRoll Partner.
AdRoll Partners is...
WMG and Ingenuity Digital PPC Team Qualifies as Bing Select Partner
Written by Emma Phillips on . Posted in PAY-PER-CLICK (PPC), TEAM WMG.
What is the Bing Partner program?
The Bing Partner Program is a relationship between Bing Ads and the most qualified agencies, SMB partners, and technology partners in the industry.
As an organisation...
WMG’s Sister Company Partners With Google
Written by Emma Phillips on . Posted in GOOGLE, NEWS, PR AND EVENTS, PAY-PER-CLICK (PPC).
Our sister company, Ingenuity Digital, is proud to have hosted our latest digital breakfast summit, with special guest, James Nesbitt from Google.
Amidst a sea of coffee, croissants and pastries,...
Guide To Finding Your Audience on the Display Network
Written by Emma Phillips on . Posted in GOOGLE, PAY-PER-CLICK (PPC).
This article relates to the Google Display Network (GDN) and advertising through Google AdWords. There are alternatives available, but this guide is designed for businesses who currently use the...
WMG Receives Premier Google Partner Award
Written by Emma Phillips on . Posted in AWARDS AND CREDENTIALS, NEWS, PR AND EVENTS, PAY-PER-CLICK (PPC).
WMG’s PPC team has received its Premier Google Partner trophy from Allan Thygesen, Google’s VP of global sales and operations, after the announcement earlier this year that WMG had been...
If You’re Selling, You Need To Think Facebook
Written by Emma Phillips on . Posted in PAID SOCIAL, PAY-PER-CLICK (PPC).
Facebook as a social media platform has grown hugely since its release way back in 2004. Advertising soon became a key part of the company’s growth strategy in 2012, which has developed massively...
Google AdWords Ushers In Device-Level Bid Adjustments For Tablet And Desktop
Written by Emma Phillips on . Posted in PAY-PER-CLICK (PPC).
Google has just announced a major change aimed at giving advertisers more control over bidding in AdWords at the device level, creating a significant milestone in the world of paid search.
Previously,...
WMG Awarded Premier Google Partner Status
Written by Emma Phillips on . Posted in AWARDS AND CREDENTIALS, NEWS, PR AND EVENTS, PAY-PER-CLICK (PPC).
[vc_row][vc_column][vc_column_text]WMG is delighted to announce that it has been awarded Premier Google Partner status for its experience, knowledge and proven track record in paid search, shopping...
Did Recent Google SERP Changes Have The Effect We Were All Expecting?
Written by Emma Phillips on . Posted in GOOGLE, PAY-PER-CLICK (PPC), SEO.
As an avid reader of all things PPC related, I was particularly excited to read the great Larry Kim’s analysis of the recent changes to the Google SERP changes, when the much revered right hand side...
Is Your Google Mobile Search Advertising All It Can Be?
Written by Emma Phillips on . Posted in GOOGLE, PAY-PER-CLICK (PPC).
As digital marketers we all know the importance of mobile devices and it’s been a hot topic for a number of years now. Mobile usage continues to grow at a rapid rate, as we’ve evolved into a nation...