Emma Phillips, Author at WMG

What is Bounce Rate in Google Analytics

Written by Emma Phillips on 05/10/2017. Posted in ANALYTICS, GOOGLE.

What does bounce rate mean? Image: Kissmetrics Bounce Rate: Does it Matter? When it comes to Google Analytics, there’s plenty of metrics and at a glance it can seem overly complex....

4 Ways To Improve Your Website’s Sliders

Written by Emma Phillips on 29/09/2017. Posted in CRO AND UX.

Sliders are very popular given their practical advantages. If you don’t know what a slider is they are usually shown at the top of the home page and consist of lots of panels which usually scroll...

Apple’s Intelligent Tracking Prevention FAQs

Written by Emma Phillips on 26/09/2017. Posted in ANALYTICS.

What is Intelligent Tracking Prevention? Cookies, (small text files placed on a computer) were originally created to let a site mark who was logged in. Advertisers can use cookies to build a detailed...

IDHL Group’s Doncaster Races Annual Social Event

Written by Emma Phillips on 20/09/2017. Posted in TEAM WMG.

Last week at IDHL Group we spent Thursday afternoon celebrating our annual event at the Ladies Day of the St Leger Festival at Doncaster Races. WMG have been attending the races since...

Logistics SEO Tips

Written by Emma Phillips on 19/09/2017. Posted in SEO.

Logistics companies keep many businesses in action, helping out with an essential part of their supply chain. Whether it’s making that final delivery to customers, transporting resources or shipping...

Automotive SEO Tips

Written by Emma Phillips on 13/09/2017. Posted in SEO.

From running a vehicle dealership or supermarket to providing car finance, whatever area of the automotive industry your business is based in it needs to have a strong SEO strategy in place. You...

Google Tag Manager: A Beginner’s Guide

Written by Emma Phillips on 05/09/2017. Posted in ANALYTICS, GOOGLE.

Google Tag Manager is an easy way to stay on top of data coming from your website by easily implementing your own snippets of code to interpret and manage information that you deem of a higher importance...

The Top 5 Soft CTAs your B2B Site Needs

Written by Emma Phillips on 23/08/2017. Posted in CRO AND UX.

We understand that the most important CTA (call to action) on your site is your primary call to action and for business to business (B2B) that will always be “contact, ” i.e. fill in a form, call...

Most Common Mistakes When Setting Up Ecommerce Tracking

Written by Emma Phillips on 21/08/2017. Posted in ANALYTICS, SHOPPING AND FEED MANAGEMENT.

Ecommerce tracking is probably one of the best features within Google Analytics. However, it’s also probably one of the easiest to set up incorrectly – largely due to its complexity,...

Author: Emma Phillips