The average person has five social media accounts and spends 2 hours browsing them each day in the UK. Your customers are there and so is your business. But are you getting the most out of it?
A strong social strategy contributes towards your marketing objectives no matter how wide-ranging. You can tackle brand awareness to raise your profile, earn loyalty to retain customers, and even increase revenue through social channels.
Ideal for facilitating customer engagement and establishing your brand as an authority, social media puts you directly in front of your audience, providing the platform to amplify your content for maximum reach. From new product launches to thought provoking articles, rewarding loyalty to attracting new customers, social should form a key part of your digital strategy.
From action evoking ad copy, to the journalistic know-how to get your audience hooked, our copywriters are seasoned professionals with extensive experience working on behalf of household names and national media outlets across all platforms including social.
We devise content pillars to guide your business’ social media content, taking a cross platform approach to Instagram, Facebook, Twitter, YouTube, Pinterest and Snapchat. Producing a bespoke monthly social content with a supporting ad plan to achieve optimal reach and audience penetration, our Creative Studio generate brand building assets to make your business stand out from the crowd.
Our social media experts fully immerse themselves into your business, facilitating a series of briefings from brand strategy to trading, PR to social, that accelerate their awareness of your business position and challenges.
Reviewing your content across all social channels, we use audience insight, industry and consumer trends to provide an overarching social strategy that builds success across all platforms in line with your business objectives.
As ad space within social platforms grow in prominence, so too does the need to ‘Pay to Play’. The wealth of consented personal data users provide to social networks fuels sophisticated targeting capabilities. Leveraging intelligence shared on user demographics and even individual interests, you’re able to maximise your budget and conversions by promoting your products and services to those most likely to buy from you through generating custom and ‘lookalike’ audiences.
Notoriously difficult to measure, social is just one part of the conversion journey, but the pressure to prove real business impact never ceases. We take your social marketing beyond typical vanity metrics such as likes and followers, able to prove the return so you can be sure of your social investment. We even take this data and fine-tune your social strategy to continually target an improved ROI.
Consumer engagement does not come without risk. Satisfaction with your product, service levels and processes are under scrutiny with social channels providing consumers with an instant platform to publicly voice their grievances. Staying in control of your brand online can be a challenge, your business needs to be prepared to deal with crisis and brand reputation issues that may arise to minimise damage to your brand and make sure your profits doesn’t take a hit. With our media relations experience and tactical approach to customer engagement, you can be sure your brand is well protected.
Through active social listening, you can understand how your brand is perceived by your audience as well as gather value insight into what your target market wants. These insights not only drive your social media strategy but have the potential to shape your brand and business making you more successful.