How To Demonstrate ROI On Your Paid Media Advertising
Marketers spend a lot of their time thinking about ROI. While measuring your digital performance isn’t always the easiest of tasks, it’s well worth the...
How To Measure ROI for Your SEO Campaigns
As with any marketing channel, it’s likely you’ll want to know the ROI your SEO campaign is generating for your business. After all, if you’re investing in SEO, you need to measure its impact .
SEO...
What is Bounce Rate in Google Analytics
What does bounce rate mean?
Image: Kissmetrics
Bounce Rate: Does it Matter?
When it comes to Google Analytics, there’s plenty of metrics and at a glance it can seem overly complex....
Apple’s Intelligent Tracking Prevention FAQs
What is Intelligent Tracking Prevention?
Cookies, (small text files placed on a computer) were originally created to let a site mark who was logged in.
Advertisers can use cookies to build a detailed...
Google Tag Manager: A Beginner’s Guide
Google Tag Manager is an easy way to stay on top of data coming from your website by easily implementing your own snippets of code to interpret and manage information that you deem of a higher importance...
Most Common Mistakes When Setting Up Ecommerce Tracking
Ecommerce tracking is probably one of the best features within Google Analytics. However, it’s also probably one of the easiest to set up incorrectly – largely due to its complexity,...
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