What does bounce rate mean?   Image: Kissmetrics   Bounce Rate: Does it Matter? When it comes to Google Analytics, there’s plenty of metrics and at a glance it can seem overly complex. But if...

What is Intelligent Tracking Prevention? Cookies, (small text files placed on a computer) were originally created to let a site mark who was logged in. Advertisers can use cookies to build a detailed...

Google Tag Manager is an easy way to stay on top of data coming from your website by easily implementing your own snippets of code to interpret and manage information that you deem of a higher importance...

Ecommerce tracking is probably one of the best features within Google Analytics. However, it’s also probably one of the easiest to set up incorrectly –  largely due to its complexity, and development...