When it comes to local SEO, you may think of your nearby independent businesses from restaurants and takeaways to electricians and beauticians. But really, local SEO is right for any business with a local presence.

Whether you’re a national estate agent with numerous offices across the UK, a car dealership with showrooms up and down the country, or a caterer with premises in different areas, local SEO should be a key part of your SEO strategy. If not, you could be missing out on valuable custom.

Using a two-pronged approach, we get your local pages ranking in the search engines through a combination of on-site local SEO practices and Google My Business Optimisation .

To craft your strategy, our SEO experts conduct comprehensive keyword research, always keeping your local city or region in mind. Powered by data-led insights, we create and optimise your website’s meta data and page content for local landing pages. To complement technical SEO efforts, we look to build authority by linking to local pages and targeting regional press for links and coverage.

Businesses who verify their listing with Google My Business are twice as likely to be considered reputable by customers. An important step, but not the only one.

As part of our local SEO services, we use insight from our keyword research to optimise your Google My Business listing, ensuring local users find your business when searching for your products or services. Your NAP (number, address, phone number) details are also triangulated across your listing, website and any third-party citations to ensure consistency.