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As an avid reader of all things PPC related, I was particularly excited to read the great Larry Kim’s analysis of the recent changes to the Google SERP changes, when the much revered right hand side...
Is Your Google Mobile Search Advertising All It Can Be?
Written by Emma Phillips on . Posted in GOOGLE, PAY-PER-CLICK (PPC).
As digital marketers we all know the importance of mobile devices and it’s been a hot topic for a number of years now. Mobile usage continues to grow at a rapid rate, as we’ve evolved into a nation...
Hot Tips To Using and Interpreting Website Heatmaps
Written by Emma Phillips on . Posted in CRO AND UX, DIGITAL CONSULTANCY, INSIGHT AND ANALYSIS.
Our Head of CRO, Emma Adcock, delves into the world of heatmaps to demonstrate how they can achieve solid results as part of your CRO campaign.
Heatmaps, which use eyetracking technology to learn...
John Mueller Google Hangouts Session: Schema Markup
Written by Emma Phillips on . Posted in DIGITAL CONSULTANCY, GOOGLE, INSIGHT AND ANALYSIS, SEO.
[vc_row][vc_column][vc_column_text]Google frequently arranges live Google Hangout sessions online, hosted by its Webmaster Trends Analyst, John Mueller, who runs one-on-one sessions with a select...
WMG Fundraising For Children In Need
Written by Emma Phillips on . Posted in TEAM WMG.
Here at the IDHL Group last week we all got behind Children In Need, with a host of activities that had us fundraising for the BBC’s annual appeal which focuses on disadvantaged children and young...
[INFOGRAPHIC] RLSA: Getting To Know Google’s Search Remarketing Toolkit
Written by Emma Phillips on . Posted in PAY-PER-CLICK (PPC), REMARKETING.
RLSA, AKA search remarketing, as a tool is invaluable for digital marketers across the globe, the ability to engage with an existing list of users who have already visited and interacted with your...
SEO Webinar: Need-To-Know Strategies For Success In 2016
Written by Emma Phillips on . Posted in SEO, TEAM WMG.
[vc_row][vc_column][vc_column_text]The SEO landscape is constantly evolving, with many changes and disruptions that took place over the last year continuing to have repercussions for months to come....
Digital Marketing Agency WMG Recruits 10 To Content Marketing Team
Written by Emma Phillips on . Posted in NEWS, PR AND EVENTS, TEAM WMG.
Digital marketing agency WMG has substantially grown its content marketing team with the appointment of 10 new team members as it continues to outperform expectations.
Following WMG’s continued strong...
WMG Charity Trek: The Peak District Trekfest
Written by Emma Phillips on . Posted in TEAM WMG.
When Trekfest was first mentioned there were a few that thought it was a crazy idea, others that gave it some thought and some that even considered taking on the 54 mile option!
We offered the opportunity...
WMG Moves Up 5 Places In Digital Census Elite Rankings
Written by Emma Phillips on . Posted in AWARDS AND CREDENTIALS, NEWS, PR AND EVENTS, TEAM WMG.
WMG has climbed through the ranks in this year’s Drum Digital Census Elite tables, taking the sixth slot, up from position 11 last year.
This week, The Drum released its Digital Census,...