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This is often an overlooked aspect of CRO – and one which should receive a greater amount of industry review and test exploration – as it represents a potential gold mine for conversion and...
Celebrating a fantastic year’s performance in style!
Written by Emma Phillips on . Posted in TEAM WMG.
2016 was a great year for all of us at WMG and Ingenuity Digital. We moved into our stylish new Harrogate headquarters (shortlisted for the Prolific North Inspired Spaces Award), smashed all of our...
Guide To Finding Your Audience on the Display Network
Written by Emma Phillips on . Posted in GOOGLE, PAY-PER-CLICK (PPC).
This article relates to the Google Display Network (GDN) and advertising through Google AdWords. There are alternatives available, but this guide is designed for businesses who currently use the...
Happy 1st of December With SEO Santa!
Written by Emma Phillips on . Posted in TEAM WMG.
Happy 1st of December! We’re feeling super festive over here at WMG towers and wanted to get the Christmas countdown started in style!
So, to give the office a festive vibe, the Creative Comms team...
WMG Receives Premier Google Partner Award
Written by Emma Phillips on . Posted in AWARDS AND CREDENTIALS, NEWS, PR AND EVENTS, PAY-PER-CLICK (PPC).
WMG’s PPC team has received its Premier Google Partner trophy from Allan Thygesen, Google’s VP of global sales and operations, after the announcement earlier this year that WMG had been...
WMG Ranked #1 For Client Service in The Drum Digital Census
Written by Emma Phillips on . Posted in AWARDS AND CREDENTIALS, TEAM WMG.
WMG has climbed through the ranks in this year’s Drum Digital Census, snatching the number 1 spot for client service as well as ranking number 2 in the much-coveted elite agency category for the...
Team WMG Three Peaks Charity Challenge 2016
Written by Emma Phillips on . Posted in TEAM WMG.
Team WMG, with help from sister companies Ingenuity Digital and NetConstruct, put themselves through the physical and mental endurance of going up and down Yorkshire’s Three Peaks in less than 12...
If You’re Selling, You Need To Think Facebook
Written by Emma Phillips on . Posted in PAID SOCIAL, PAY-PER-CLICK (PPC).
Facebook as a social media platform has grown hugely since its release way back in 2004. Advertising soon became a key part of the company’s growth strategy in 2012, which has developed massively...
WMG Appointed by Aon plc to Handle Organic Search Performance
Written by Emma Phillips on . Posted in NEWS, PR AND EVENTS, SEO, TEAM WMG.
WMG has been appointed by Aon, the leading global provider of risk management, insurance brokerage and human resources solutions, to manage its search marketing strategy and encourage online engagement.
Part...
Google AdWords Ushers In Device-Level Bid Adjustments For Tablet And Desktop
Written by Emma Phillips on . Posted in PAY-PER-CLICK (PPC).
Google has just announced a major change aimed at giving advertisers more control over bidding in AdWords at the device level, creating a significant milestone in the world of paid search.
Previously,...