How to write great SEO content
To be a writer and work in the content team at WMG you really have to love writing. And you really have to be a writing nerd. Content writing is what we do day in and day out. Over seven hours per...
Programmatic Advertising: Less Competition, More Opportunity
There’s been lots of coverage of the effects of COVID-19 on digital over the past few months, and I’d like to add to this with some of the more positive benefits it is bringing to programmatic...
Digital PR for the Home and Interiors Sector
Digital PR can be one of the most effective digital marketing tactics for retail or eCommerce businesses, supporting SEO visibility, traffic, sales, brand awareness and reputation.
However, as...
COVID-19: Search Behaviour Insights
It’s now more than 8 weeks since the UK went into lockdown, yet we’re still seeing changes daily. Every single day, we track over 100,000 phrases for our clients all around the world. While...
Earning Links in Online Editorial
I recently fell back down the rabbit hole of a 2018 tweet from a journalist at a leading national newspaper, who found it ‘intensely annoying’ that PRs would ask her to include a link in her...
A Learning Addict’s Guide to Learning and Development at Work
I’m Emma and I love learning. In fact, I have a learning addiction.
So far in lockdown (is it week 823?) I’ve bought 15 books. That’s a lie. It’s closer to 30. Don’t tell my boyfriend. I’ve...
Launching A Podcast: The Benefits for Your Brand
Around 7.1 million people in the UK now listen to podcasts each week. After the term was first suggested in 2004 by The Guardian columnist and BBC journalist, Ben Hammersley, there has...
Top Reasons to Advertise on YouTube
Every month, more than one billion people collectively watch six billion hours of YouTube videos, with more than half of these views coming from mobile devices. It has also become a video search...
Generating Awareness and Sales with Location Based Advertising
Advertisers are always looking to improve the efficiency of their ad campaigns. Although targeting as many people as possible with your ads may seem tempting, in reality, it could mean you’re wasting...
The Truth Behind SEO: What Can It Do for Your Business?
As a search marketing agency operating for 20 years, we’re often asked questions on whether SEO is right for a business – “how can SEO help me?”, “is SEO a one-time project?”, “what are the...
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