Updates | WMG Agency News | Digital Marketing News

Why is Positive PR So Important in a Time of Crisis?

Written by Cheryl Crossley on 02/04/2020. Posted in DIGITAL PR.

It has been pretty impossible to avoid reality and the very challenging situation we’re living through. Afterall, the media have been reminding us every minute of the day. Stories filled with...

COVID-19: Google Search Behaviour Trends

Written by Amba Wilkes on 30/03/2020. Posted in GOOGLE, SEO.

It is common knowledge that people turn to Google for answers and right now, people have A LOT of questions! Curious by nature and data geeks too, we couldn’t resist an opportunity to explore...

COVID-19 Marketing Impact: Before you panic, think.

Written by Amba Wilkes on 24/03/2020. Posted in CONTENT MARKETING, INSIGHT AND ANALYSIS, NEWS, PR AND EVENTS, PAID SOCIAL, PAY-PER-CLICK (PPC), SEO, SOCIAL MEDIA.

Everywhere you look you’re hit with articles, posts and videos detailing the effects of the global COVID-19 pandemic on our health, lifestyle and jobs. As the masses turn to remote working,...

Get Better Results With Biometric Testing

Written by Samantha Beckham on 27/02/2020. Posted in CRO AND UX.

Data-driven analysis has long been a pillar of support in digital marketing. But as our online experiences become more user-centric, the time has come to take a step back and really consider how...

On Record with Cheryl, PR Associate Director

Written by Amba Wilkes on 20/02/2020. Posted in DIGITAL PR, TEAM WMG.

Joining WMG in November 2019, Cheryl has brought 11 years of PR experience to our already brilliant Digital PR team. From an office move to Leeds, to creating new services for 2020 and building...

Google Search Console vs Google Analytics: What’s the Difference?

Written by Samantha Beckham on 13/02/2020. Posted in GOOGLE, INSIGHT AND ANALYSIS.

There is a common misconception that Google Search Console (GSC) and Google Analytics (GA) offer the same functionality. Although they are both important website analysis tools, that’s where the...

Why Should You Use Digital PR in Your SEO Strategy?

Written by Samantha Beckham on 30/01/2020. Posted in DIGITAL PR, SEO.

Over the years, PR has changed massively. Churning out press releases and focusing solely on media relations is no more. With the evolvement of digital PR, news can be spread further and faster...

What is Remarketing?

Written by Samantha Beckham on 22/01/2020. Posted in PAY-PER-CLICK (PPC).

It has been stated many times before that ‘people hate ads’. But is this really true? Or do we just hate ads that disrupt our browsing with irrelevant content? Research actually found that 78 percent...

Have you met Vickie?

Written by Samantha Beckham on 16/01/2020. Posted in OUTREACH, TEAM WMG.

Next up in our ‘Meet the Experts’ series, we took the opportunity to catch up with Outreach Manager, Vickie Bailey. A long-serving member of WMG, Vickie...