Updates | WMG Agency News | Digital Marketing News

Digital PR for the Home and Interiors Sector

Written by Rosa Mitchell on 09/06/2020. Posted in DIGITAL PR.

Digital PR can be one of the most effective digital marketing tactics for retail or eCommerce businesses, supporting SEO visibility, traffic, sales, brand awareness and reputation. However, as...

COVID-19: Search Behaviour Insights

Written by James Betts on 02/06/2020. Posted in INSIGHT AND ANALYSIS.

It’s now more than 8 weeks since the UK went into lockdown, yet we’re still seeing changes daily. Every single day, we track over 100,000 phrases for our clients all around the world. While...

Earning Links in Online Editorial

Written by Cheryl Crossley on 27/05/2020. Posted in DIGITAL PR.

I recently fell back down the rabbit hole of a 2018 tweet from a journalist at a leading national newspaper, who found it ‘intensely annoying’ that PRs would ask her to include a link in her...

A Learning Addict’s Guide to Learning and Development at Work

Written by Emma Sibbles on 18/05/2020. Posted in TEAM WMG.

I’m Emma and I love learning. In fact, I have a learning addiction. So far in lockdown (is it week 823?) I’ve bought 15 books. That’s a lie. It’s closer to 30. Don’t tell my boyfriend. I’ve...

Launching A Podcast: The Benefits for Your Brand

Written by Abbi Mullan on 11/05/2020. Posted in CONTENT MARKETING.

Around 7.1 million people in the UK now listen to podcasts each week. After the term was first suggested in 2004 by The Guardian columnist and BBC journalist, Ben Hammersley, there has...

Generating Awareness and Sales with Location Based Advertising

Written by Amba Wilkes on 30/04/2020. Posted in PAY-PER-CLICK (PPC).

Advertisers are always looking to improve the efficiency of their ad campaigns. Although targeting as many people as possible with your ads may seem tempting, in reality, it could mean you’re wasting...

The Truth Behind SEO: What Can It Do for Your Business?

Written by Samantha Beckham on 23/04/2020. Posted in SEO.

As a search marketing agency operating for 20 years, we’re often asked questions on whether SEO is right for a business – “how can SEO help me?”, “is SEO a one-time project?”, “what are the...

Why is Positive PR So Important in a Time of Crisis?

Written by Cheryl Crossley on 02/04/2020. Posted in DIGITAL PR.

It has been pretty impossible to avoid reality and the very challenging situation we’re living through. Afterall, the media have been reminding us every minute of the day. Stories filled with...