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13 Digital Marketing Trends for 2020

Written by Samantha Beckham on 11/12/2019. Posted in CONTENT MARKETING, CREATIVE, OUTREACH, PAID SOCIAL, PAY-PER-CLICK (PPC), SEO, SHOPPING AND FEED MANAGEMENT, SOCIAL MEDIA, TEAM WMG.

The New Year (yes, 2020) is just around the corner. Scary? A little. But as Christmas fast approaches and a new year looms, this time of year presents a perfect opportunity to consider trends for...

Have You Met Harry?

Written by Amba Wilkes on 05/12/2019. Posted in CREATIVE, TEAM WMG.

In the first instalment of our ‘Meet the Experts’ series, we sat down with Senior Content Writer, Harry West. From a Sports Journalism background, Harry recently joined WMG using his years of experience...

One Month to Go: Top Tips To ‘Sleigh’ Your Christmas Digital Campaign

Written by Samantha Beckham on 25/11/2019. Posted in CONTENT MARKETING, CREATIVE, DIGITAL CONSULTANCY, DIGITAL PR, INSIGHT AND ANALYSIS, OUTREACH, PAY-PER-CLICK (PPC), SEO, SHOPPING AND FEED MANAGEMENT, SOCIAL MEDIA.

Ah Christmas. The most wonderful – and often lucrative – time of the year for many brands. Pumpkin spiced lattes are out the window and ‘sweater weather’...

WMG raises over £1,500 for Children In Need

Written by Amba Wilkes on 22/11/2019. Posted in TEAM WMG.

Children in Need took place on Friday 15 November 2019 and raised a staggering £47,886,382 to help change the lives of children and young people across the UK. We are proud to say that WMG and its...

The Dream Team: PPC, SEO and Email Marketing

Written by Samantha Beckham on 21/11/2019. Posted in PAY-PER-CLICK (PPC), SEO.

SEO, PPC and email marketing are three major digital marketing pillars. SEO and PPC are often used in conjunction, but how can each of these three channels benefit the others? By connecting the...

Why You Don’t Need to Worry About BERT – Google’s Latest Algorithm Update

Written by Samantha Beckham on 13/11/2019. Posted in GOOGLE, SEO.

Another Google algorithm update we hear you say? Meet BERT (Bidirectional Encoder Representations from Transformers). BERT is helping Google understand the variations and subtleties of the human...

Should I Be Running a Branded Search Campaign?

Written by Tom Walkden on 07/11/2019. Posted in PAY-PER-CLICK (PPC).

A common question we’re often asked is why we are (or why we’re not) bidding on a brand as part of a paid search strategy. Managing a PPC account...

How Can Your Brand Use Empathy to Enhance Your Marketing?

Written by Emma Sibbles on 31/10/2019. Posted in CONTENT MARKETING.

It’s a problem we all face in marketing, how do we get our audience’s attention? Today, there are more marketing channels than ever, meaning more ways to talk to our customers. But, are they listening?...

The Importance of Customer Intelligence

Written by Samantha Beckham on 17/10/2019. Posted in CONTENT MARKETING, CRO AND UX, PAY-PER-CLICK (PPC), SEO.

In today’s digitally driven world, customers hold the power. Not only over what they buy and how they buy it, but also heavily influencing what others buy...

One Year On: Our Experts Share Their Thoughts on Google’s E-A-T Update

Written by Samantha Beckham on 01/10/2019. Posted in CONTENT MARKETING, GOOGLE, SEO.

On 1st August 2018, Google released a change to its core algorithm, commonly known today as the E-A-T or Medic Update. Algorithm updates are common in...