Updates | WMG Agency News | Digital Marketing News

Why Should You Use Digital PR in Your SEO Strategy?

Written by Samantha Beckham on 30/01/2020. Posted in DIGITAL PR, SEO.

Over the years, PR has changed massively. Churning out press releases and focusing solely on media relations is no more. With the evolvement of digital PR, news can be spread further and faster...

What is Remarketing?

Written by Samantha Beckham on 22/01/2020. Posted in PAY-PER-CLICK (PPC).

It has been stated many times before that ‘people hate ads’. But is this really true? Or do we just hate ads that disrupt our browsing with irrelevant content? Research actually found that 78 percent...

Have you met Vickie?

Written by Samantha Beckham on 16/01/2020. Posted in OUTREACH, TEAM WMG.

Next up in our ‘Meet the Experts’ series, we took the opportunity to catch up with Outreach Manager, Vickie Bailey. A long-serving member of WMG, Vickie...

13 Digital Marketing Trends for 2020

Written by Samantha Beckham on 11/12/2019. Posted in CONTENT MARKETING, CREATIVE, OUTREACH, PAID SOCIAL, PAY-PER-CLICK (PPC), SEO, SHOPPING AND FEED MANAGEMENT, SOCIAL MEDIA, TEAM WMG.

The New Year (yes, 2020) is just around the corner. Scary? A little. But as Christmas fast approaches and a new year looms, this time of year presents a perfect opportunity to consider trends for...

Have You Met Harry?

Written by Amba Wilkes on 05/12/2019. Posted in CREATIVE, TEAM WMG.

In the first instalment of our ‘Meet the Experts’ series, we sat down with Senior Content Writer, Harry West. From a Sports Journalism background, Harry recently joined WMG using his years of experience...

One Month to Go: Top Tips To ‘Sleigh’ Your Christmas Digital Campaign

Written by Samantha Beckham on 25/11/2019. Posted in CONTENT MARKETING, CREATIVE, DIGITAL CONSULTANCY, DIGITAL PR, INSIGHT AND ANALYSIS, OUTREACH, PAY-PER-CLICK (PPC), SEO, SHOPPING AND FEED MANAGEMENT, SOCIAL MEDIA.

Ah Christmas. The most wonderful – and often lucrative – time of the year for many brands. Pumpkin spiced lattes are out the window and ‘sweater weather’...

WMG raises over £1,500 for Children In Need

Written by Amba Wilkes on 22/11/2019. Posted in TEAM WMG.

Children in Need took place on Friday 15 November 2019 and raised a staggering £47,886,382 to help change the lives of children and young people across the UK. We are proud to say that WMG and its...

The Dream Team: PPC, SEO and Email Marketing

Written by Samantha Beckham on 21/11/2019. Posted in PAY-PER-CLICK (PPC), SEO.

SEO, PPC and email marketing are three major digital marketing pillars. SEO and PPC are often used in conjunction, but how can each of these three channels benefit the others? By connecting the...

Why You Don’t Need to Worry About BERT – Google’s Latest Algorithm Update

Written by Samantha Beckham on 13/11/2019. Posted in GOOGLE, SEO.

Another Google algorithm update we hear you say? Meet BERT (Bidirectional Encoder Representations from Transformers). BERT is helping Google understand the variations and subtleties of the human...