Updates | WMG Agency News | Digital Marketing News

The Dream Team: PPC, SEO and Email Marketing

Written by Samantha Beckham on 21/11/2019. Posted in PPC, SEO.

SEO, PPC and email marketing are three major digital marketing pillars. SEO and PPC are often used in conjunction, but how can each of these three channels benefit the others? By connecting the...

Why You Don’t Need to Worry About BERT – Google’s Latest Algorithm Update

Written by Samantha Beckham on 13/11/2019. Posted in GOOGLE, GOOGLE UPDATE, SEO.

Another Google algorithm update we hear you say? Meet BERT (Bidirectional Encoder Representations from Transformers). BERT is helping Google understand the variations and subtleties of the human...

Should I Be Running a Branded Search Campaign?

Written by Tom Walkden on 07/11/2019. Posted in PPC.

A common question we’re often asked is why we are (or why we’re not) bidding on a brand as part of a paid search strategy. Managing a PPC account...

How Can Your Brand Use Empathy to Enhance Your Marketing?

Written by Emma Sibbles on 31/10/2019. Posted in CONTENT MARKETING.

It’s a problem we all face in marketing, how do we get our audience’s attention? Today, there are more marketing channels than ever, meaning more ways to talk to our customers. But, are they listening?...

The Importance of Customer Intelligence

Written by Samantha Beckham on 17/10/2019. Posted in CONTENT MARKETING, CRO, PPC, SEO.

In today’s digitally driven world, customers hold the power. Not only over what they buy and how they buy it, but also heavily influencing what others buy...

One Year On: Our Experts Share Their Thoughts on Google’s E-A-T Update

Written by Samantha Beckham on 01/10/2019. Posted in CONTENT MARKETING, GOOGLE, GOOGLE UPDATE, SEO.

On 1st August 2018, Google released a change to its core algorithm, commonly known today as the E-A-T or Medic Update. Algorithm updates are common in the world of Google; however, the E-A-T Update...

Our Tips to Prove ROI on Your Content Campaigns

Written by Emma Sibbles on 18/09/2019. Posted in CONTENT MARKETING.

How much did that blog, article or social media post motivate your audience to convert with you? We all know that effective original content takes time, planning and expertise, but how do we know...

WMG complete the Yorkshire Three Peaks in aid of Pancreatic Cancer UK

Written by Amba Wilkes on 02/09/2019. Posted in CHARITY, NEWS.

With help from our connected agencies Ingenuity Digital, equation and NetConstruct, staff from WMG successfully completed the Yorkshire Three Peaks challenge on Saturday 31 August. The Three...

Five Hires In Five Months: WMG Establish Manchester SEO Team To Meet Growing Client Demand

Written by Amba Wilkes on 08/08/2019. Posted in NEW RECRUITS, NEWS.

Award-winning search marketing agency, WMG, has announced a series of new appointments to their Manchester office in response to rapid growth and a rise in client demand. With five hires in...

Should you be using emojis in your SEO strategy?

Written by Samantha Beckham on 17/07/2019. Posted in GOOGLE, SEO.

First and foremost, Happy World Emoji Day! We all have our favourites, whether it’s the crying with laughter face, a slice of pizza or a simple heart, it’s these tiny, animated pictures that have...