Hotel SEO Made Simple
Whether you’re a multi-national hotel chain or manage a small independent hotel in the lake district, you’ve probably noticed that the number of direct bookings has decreased...
Google Rankings Dropped? 3 Possible Scenarios and How to Fix Them
Written by Emma Phillips on . Posted in GOOGLE, SEO.
In an ever-evolving SEO landscape it’s easy to see why panic sets in if you see drops for those all-important traffic driving terms. But did you know that most ranking fluctuations we encounter are...
Search Intent – Transactional Vs. Informational Results
Written by Emma Phillips on . Posted in GOOGLE, SEO.
What is search intent
In the world of search there can be a lot of confusion around which keywords or phrases you should target as a business. Certain search queries can mean different things to...
RankBrain and Search Optimisation: Is It Possible?
Written by Emma Phillips on . Posted in SEO.
By Kim Ekin, SEO Analyst
RankBrain is Google’s machine learning/ natural language processing technology, an extension of its Hummingbird algorithm. Confirmed as being in the top 3 highest ranking...
Winners of first SEO Rankings Competition
Written by Emma Phillips on . Posted in SEO, TEAM WMG.
Here at WMG, we love motivating our team with challenges that not only benefit our clients but allows us to recognise their great work.
At the beginning of the year, we asked our technical team to...
WMG Appointed by Aon plc to Handle Organic Search Performance
Written by Emma Phillips on . Posted in NEWS, PR AND EVENTS, SEO, TEAM WMG.
WMG has been appointed by Aon, the leading global provider of risk management, insurance brokerage and human resources solutions, to manage its search marketing strategy and encourage online engagement.
Part...
John Mueller Google Hangouts Session: Query Filtering and UI
Written by Emma Phillips on . Posted in GOOGLE, SEO.
Google frequently arranges live Google Hangout sessions online, hosted by its Webmaster Trends Analyst, John Mueller, who runs one-on-one sessions with a select group of search specialists.
WMG’s...
7 Tips For Measuring The Success Of Your Content Marketing Campaigns
Written by Emma Phillips on . Posted in CONTENT MARKETING, OUTREACH, SEO, SOCIAL MEDIA.
Whether traditional or online, marketing disciplines have always been under pressure to show a return on their activities. With the inclusion of web analytics, integration of CRM and customer intelligence,...
Did Recent Google SERP Changes Have The Effect We Were All Expecting?
Written by Emma Phillips on . Posted in GOOGLE, PAY-PER-CLICK (PPC), SEO.
As an avid reader of all things PPC related, I was particularly excited to read the great Larry Kim’s analysis of the recent changes to the Google SERP changes, when the much revered right hand side...
John Mueller Google Hangouts Session: Schema Markup
Written by Emma Phillips on . Posted in DIGITAL CONSULTANCY, GOOGLE, INSIGHT AND ANALYSIS, SEO.
[vc_row][vc_column][vc_column_text]Google frequently arranges live Google Hangout sessions online, hosted by its Webmaster Trends Analyst, John Mueller, who runs one-on-one sessions with a select...