Ah Christmas. The most wonderful – and often lucrative – time of the year for many brands. Pumpkin spiced lattes are out the window and ‘sweater weather’...
The Dream Team: PPC, SEO and Email Marketing
Written by Samantha Beckham on . Posted in PAY-PER-CLICK (PPC), SEO.
SEO, PPC and email marketing are three major digital marketing pillars. SEO and PPC are often used in conjunction, but how can each of these three channels benefit the others? By connecting the...
Why You Don’t Need to Worry About BERT – Google’s Latest Algorithm Update
Written by Samantha Beckham on . Posted in GOOGLE, SEO.
Another Google algorithm update we hear you say? Meet BERT (Bidirectional Encoder Representations from Transformers). BERT is helping Google understand the variations and subtleties of the human...
The Importance of Customer Intelligence
Written by Samantha Beckham on . Posted in CONTENT MARKETING, CRO AND UX, PAY-PER-CLICK (PPC), SEO.
In today’s digitally driven world, customers hold the power. Not only over what they buy and how they buy it, but also heavily influencing what others buy...
One Year On: Our Experts Share Their Thoughts on Google’s E-A-T Update
Written by Samantha Beckham on . Posted in CONTENT MARKETING, GOOGLE, SEO.
On 1st August 2018, Google released a change to its core algorithm, commonly known today as the E-A-T or Medic Update. Algorithm updates are common in...
Should you be using emojis in your SEO strategy?
Written by Samantha Beckham on . Posted in GOOGLE, SEO.
First and foremost, Happy World Emoji Day! We all have our favourites, whether it’s the crying with laughter face, a slice of pizza or a simple heart, it’s these tiny, animated pictures that have...
Is Your Landing Page Experience Below Average?
Written by Tom Walkden on . Posted in CRO AND UX, PAY-PER-CLICK (PPC), SEO.
Optimising landing pages for organic results through SEO methods are often seen as the key priority for many webmasters, but there are benefits that can be seen through your PPC activity too. Paid...
Mobile-First Indexing: What Does It Mean for Your Business & Your SEO?
Written by Samantha Beckham on . Posted in GOOGLE, SEO.
The talk of mobile-first indexing has risen once again. Google announced all new websites will be indexed using mobile-first indexing starting from July 1 2019. The action: make sure your website...
June 2019: Google Announces Two New Updates To Its Search Algorithms
Written by Samantha Beckham on . Posted in GOOGLE, SEO.
On 3rd June 2019, Google released a broad core algorithm update. Unusual for Google, they pre-announced this update through their @searchliason Twitter account – a welcome occurrence...
Should the rise of voice search effect your website content?
Written by Amba Wilkes on . Posted in CONTENT MARKETING, SEO.
Think of your last Google search. Did you ask Siri or put your query to Alexa? More of us are now relying on voice search to answer our immediate questions and its popularity is only set to grow....