Ah Christmas. The most wonderful – and often lucrative – time of the year for many brands. Pumpkin spiced lattes are out the window and ‘sweater weather’...
How Can Your Brand Use Empathy to Enhance Your Marketing?
Written by Emma Sibbles on . Posted in CONTENT MARKETING.
It’s a problem we all face in marketing, how do we get our audience’s
attention? Today, there are more marketing channels than ever, meaning more
ways to talk to our customers. But, are they listening?...
The Importance of Customer Intelligence
Written by Samantha Beckham on . Posted in CONTENT MARKETING, CRO AND UX, PAY-PER-CLICK (PPC), SEO.
In today’s digitally driven world, customers hold the power. Not only over what they buy and how they buy it, but also heavily influencing what others buy...
One Year On: Our Experts Share Their Thoughts on Google’s E-A-T Update
Written by Samantha Beckham on . Posted in CONTENT MARKETING, GOOGLE, SEO.
On 1st August 2018, Google released a change to its core algorithm, commonly known today as the E-A-T or Medic Update. Algorithm updates are common in...
Our Tips to Prove ROI on Your Content Campaigns
Written by Emma Sibbles on . Posted in CONTENT MARKETING.
How much did that blog, article or social media post motivate your audience to convert with you? We all know that effective original content takes time, planning and expertise, but how do we know...
Should the rise of voice search effect your website content?
Written by Amba Wilkes on . Posted in CONTENT MARKETING, SEO.
Think of your last Google search. Did you ask Siri or put your query to Alexa? More of us are now relying on voice search to answer our immediate questions and its popularity is only set to grow....
7 Tips For Measuring The Success Of Your Content Marketing Campaigns
Written by Emma Phillips on . Posted in CONTENT MARKETING, OUTREACH, SEO, SOCIAL MEDIA.
Whether traditional or online, marketing disciplines have always been under pressure to show a return on their activities. With the inclusion of web analytics, integration of CRM and customer intelligence,...
Time-Savers for Writing Content You’re too Busy to Write
Written by Emma Phillips on . Posted in CONTENT MARKETING.
As well you all know, writing good quality content can be incredibly time consuming, and this is especially true if you want it to be done to a very high standard. Sometimes, finding this time feels...
Buyer Personas: Top 10 Questions You Should Ask
Written by Emma Phillips on . Posted in CONTENT MARKETING.
Buyer personas are vital to ensure that your content reaches its intended target audience. The best way to think about a buyer persona is as a fictional character that you can help focus all of your...
Matt Cutts on Content Marketing…
Written by Emma Phillips on . Posted in CONTENT MARKETING, GOOGLE.
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