Sector: Retail, eCommerce
Client: F.HINDS
URL: www.fhinds.co.uk
Multi-channel paid strategy
accelerates online revenue
by 75%
Established in 1856, F.Hinds are an independent, family owned and run jeweller with a high street and, more recently, online presence. As people turn to the web and more transactions than ever are completed online, F.Hinds were keen to increase their online revenue, selecting WMG as the digital agency to help them succeed.
What did we do?
A seasonal business with key revenue driving months coupled with stiff online competition, we recognised that maximising warm audiences and full funnel exposure was essential.
Re-engaging a warm audience more likely to convert, RLSA and Customer Match were used alongside Similar Audiences to broaden reach, providing full purchase funnel coverage during seasonal peaks.
After a 5-month trial, positive Google Shopping results and key learnings fuelled highly targeted campaigns considering profit to direct budget to the areas where revenue and ROI was most evident. Keeping up to date with F.Hinds’ stock availability, sales and special offers, we were able to build tactical audience lists in advance.
Prior to working with WMG, in-store purchases as a result of online reservations hadn’t been measured as Click Assisted Conversions. We introduced a second conversion point that gave F.Hinds a truer representation of paid channels performance.
The objectives
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Deliver a YOY revenue increase
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Maintain an ROI between 3:1 and 5:1
Testimonial
“WMG truly understand what we want to achieve, showing a real interest in what our business is about. They demonstrate an excellent depth of knowledge around all things PPC, regularly offering recommendations as to how our campaigns could be improved. Our web visibility has grown phenomenally over the last 12 months thanks to the WMG team, driven by the structured and analytical approach they take.”