To underpin their organic growth, we needed a solid SEO foundation. Operating in a Your Money Your Life (YMYL) industry, we instantly recognised that quality content highlighting their expertise, authority and trustworthiness was a necessity.
Starting with extensive keyword research and analysis, we identified phrases with the highest-ranking potential for Nucleus, ensuring their onsite content was in the best condition possible to rank highly on search engines. Charged by our data-driven insight alongside Google’s Search Evaluator Guidelines, our content experts crafted SEO optimised content that would both answer search intent and boost their organic visibility.
E-A-T landing pages have been written for six core commercial pages with natural links and keywords included throughout to increase Nucleus’ industry authority. FAQ schema mark-up was also used within their content, giving the client more real estate in the SERPs than a standard organic listing. Using our exclusive in-house optimisation tools, we improved Nucleus’ onsite content and metadata, maximising their website’s ranking potential. Taking this approach ensures the volume and depth of content, the writer’s authority and the reputation signals are considered by Google to return the most relevant search results to the user.
Pushing power to the new E-A-T landing pages, we undertook targeted outreach to boost traffic and rankings. Building links across industry-relevant blogs and news outlets with high DAs, it was our aim to increase site authority while maintaining control over links.