WMG’s Sister Company Partners With Google
Our sister company, Ingenuity Digital, is proud to have hosted our latest digital breakfast summit, with special guest, James Nesbitt from Google.
Amidst a sea of coffee, croissants and pastries, our Director of Paid Media, Rich Ellis, presented to attendees from varying backgrounds, all of whom were interested in expanding their knowledge and looking to partner with a digital advertising agency with a difference.
James and Rich guided our audience through a journey of exploration, beginning with anecdotal stories of Google searches and how a simple search for wine ended up uncovering the interesting hipster trend of rosé wine cocktails. We learned how a craft beer company in the US were able to change perception of their brand by using consumer feedback discovered online. This culminated in an exceptional overview of how Ingenuity Digital have combined complex ‘big data’ to help our clients discover new insights and change the face of their businesses forever.
All in all, a fantastic event which was eloquently summed up in one word by one attendee – “mind-blowing!”.