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What is the right thing to do and say in a situation like this? We’re facing unpredictable times making it difficult to know what to do for the best. Many brands will choose to halt their comms...
Why is Positive PR So Important in a Time of Crisis?
Written by Cheryl Crossley on . Posted in DIGITAL PR.
It has been pretty impossible to avoid reality and the very challenging situation we’re living through. Afterall, the media have been reminding us every minute of the day.
Stories filled with...
COVID-19: Google Search Behaviour Trends
Written by Amba Wilkes on . Posted in GOOGLE, SEO.
It is common knowledge that people turn to Google for answers and right now, people have A LOT of questions! Curious by nature and data geeks too, we couldn’t resist an opportunity to explore...
COVID-19 Marketing Impact: Before you panic, think.
Written by Amba Wilkes on . Posted in CONTENT MARKETING, INSIGHT AND ANALYSIS, NEWS, PR AND EVENTS, PAID SOCIAL, PAY-PER-CLICK (PPC), SEO, SOCIAL MEDIA.
Everywhere you look you’re hit with articles, posts and
videos detailing the effects of the global COVID-19 pandemic on our health,
lifestyle and jobs. As the masses turn to remote working,...
Get Better Results With Biometric Testing
Written by Samantha Beckham on . Posted in CRO AND UX.
Data-driven analysis has long been a pillar of support in digital marketing. But as our online experiences become more user-centric, the time has come to take a step back and really consider how...
On Record with Cheryl, PR Associate Director
Written by Amba Wilkes on . Posted in DIGITAL PR, TEAM WMG.
Joining WMG in November 2019, Cheryl has brought 11 years of PR experience to our already brilliant Digital PR team. From an office move to Leeds, to creating new services for 2020 and building...
Google Search Console vs Google Analytics: What’s the Difference?
Written by Samantha Beckham on . Posted in GOOGLE, INSIGHT AND ANALYSIS.
There is a common misconception that Google Search Console
(GSC) and Google Analytics (GA) offer the same functionality. Although they are
both important website analysis tools, that’s where the...
Why Should You Use Digital PR in Your SEO Strategy?
Written by Samantha Beckham on . Posted in DIGITAL PR, SEO.
Over the years, PR has changed massively. Churning
out press releases and focusing solely on media relations is no more. With the
evolvement of digital PR, news can be spread further and faster...
What is Remarketing?
Written by Samantha Beckham on . Posted in PAY-PER-CLICK (PPC).
It has been stated many times before that ‘people hate ads’. But is this really true? Or do we just hate ads that disrupt our browsing with irrelevant content? Research actually found that 78 percent...
Have you met Vickie?
Written by Samantha Beckham on . Posted in OUTREACH, TEAM WMG.
Next up in our ‘Meet the Experts’ series, we took the opportunity to catch up with Outreach Manager, Vickie Bailey. A long-serving member of WMG, Vickie...