Updates | WMG Agency News | Digital Marketing News

Generating Awareness and Sales with Location Based Advertising

Written by Amba Wilkes on 30/04/2020. Posted in PAY-PER-CLICK (PPC).

Advertisers are always looking to improve the efficiency of their ad campaigns. Although targeting as many people as possible with your ads may seem tempting, in reality, it could mean you’re wasting...

The Truth Behind SEO: What Can It Do for Your Business?

Written by Samantha Beckham on 23/04/2020. Posted in SEO.

As a search marketing agency operating for 20 years, we’re often asked questions on whether SEO is right for a business – “how can SEO help me?”, “is SEO a one-time project?”, “what are the...

Why is Positive PR So Important in a Time of Crisis?

Written by Cheryl Crossley on 02/04/2020. Posted in DIGITAL PR.

It has been pretty impossible to avoid reality and the very challenging situation we’re living through. Afterall, the media have been reminding us every minute of the day. Stories filled with...

COVID-19: Google Search Behaviour Trends

Written by Amba Wilkes on 30/03/2020. Posted in GOOGLE, SEO.

It is common knowledge that people turn to Google for answers and right now, people have A LOT of questions! Curious by nature and data geeks too, we couldn’t resist an opportunity to explore...

COVID-19 Marketing Impact: Before you panic, think.

Written by Amba Wilkes on 24/03/2020. Posted in CONTENT MARKETING, INSIGHT AND ANALYSIS, NEWS, PR AND EVENTS, PAID SOCIAL, PAY-PER-CLICK (PPC), SEO, SOCIAL MEDIA.

Everywhere you look you’re hit with articles, posts and videos detailing the effects of the global COVID-19 pandemic on our health, lifestyle and jobs. As the masses turn to remote working,...

Get Better Results With Biometric Testing

Written by Samantha Beckham on 27/02/2020. Posted in CRO AND UX.

Data-driven analysis has long been a pillar of support in digital marketing. But as our online experiences become more user-centric, the time has come to take a step back and really consider how...

On Record with Cheryl, PR Associate Director

Written by Amba Wilkes on 20/02/2020. Posted in DIGITAL PR, TEAM WMG.

Joining WMG in November 2019, Cheryl has brought 11 years of PR experience to our already brilliant Digital PR team. From an office move to Leeds, to creating new services for 2020 and building...

Google Search Console vs Google Analytics: What’s the Difference?

Written by Samantha Beckham on 13/02/2020. Posted in GOOGLE, INSIGHT AND ANALYSIS.

There is a common misconception that Google Search Console (GSC) and Google Analytics (GA) offer the same functionality. Although they are both important website analysis tools, that’s where the...