SEO

Through our pioneering, in-house developed tools, we unlock substantial growth opportunities within your SEO channel.

Working with you to understand your current digital presence, we examine the current state of your website, exploring the potential for what it could become.

To us, SEO is about more than rankings, it’s about your bottom line and our experts are ROI focused. Like most agencies, we use industry leading tools; unlike most agencies, we also create our own one-of-a-kind systems. Our SEO experts have developed pioneering in-house tools that allow us to optimise our clients’ websites in the most effective way possible, never losing sight of delivering a return for your business.

We’re big into data, meaning analytics is second nature to us. Setting measurable objectives around deliverables, we continuously analyse your performance to improve your return, maintaining regular contact and a stream of updates to keep you in the know. We also produce a comprehensive report delivered to agreed dates to discuss on our monthly call.

Heavy on the technical, we use our 100+ point set up check list as well as our custom developed optimisation sheet and undertake a detailed Forensic Link Analysis to get your site into the very best starting position.

No man is an island and we don’t consider your SEO in silo either. Taking the time to research and understand your wider business, we consider ourselves an extension to your existing Digital Marketing team, working synergistically to develop not only SEO campaigns which support your marketing objectives, but that build up your full Digital Strategy, informing your PPC ads and influencing your Outreach.

The three pillars of SEO:

More than simply improving keywords and navigation, we like to use the tried and tested Three Pillars of SEO concept, which we find to be the ideal model to underpin an effective SEO strategy that supports your online presence and search engine rankings.

Site

Logical navigation, site structure and meta structure are crucial to help search engines find and map your pages.

Content

Search engines are effectively text readers so the content of your pages must be targeted to deliver you into the natural listings.

Authority

A natural, varied profile of quality links establishes your brand as an authoritative source that search engines will be happy to rank.

Let's get technical:

Using pioneering methods, we optimise your website, conducting a technical SEO audit in relation to competitors and search engine rankings, exploring (amongst many other factors) site speed, mobile friendliness, link profile health, ensuring your user website experiences are up to scratch. Creating a SEO strategy tailored to your site and business objectives, we introduce appropriate, measurable solutions for you. We’re not solely about rankings, our core goal is to generate an increase ROI for your business.

Mobile first:

As Google role out their much talked about Mobile-first Index, ensuring your website is best optimised for mobile has never been more important. For the first time, Google will treat your mobile website as your primary site, with the desktop version falling second to that. The impact of this differs dependent upon whether your website is responsive and therefore your mobile and desktop websites are in fact identical, or whether you operate separate websites.

But mobile first is the philosophy for much more reason than Google’s index changes, mobile makes up the vast majority of internet users with 50% of searches taking place mobile devices. Mobile user experience is now key to success; an area which we know a thing or two about! We work with leading brands improving their mobile user experiences considering speed and ease, implementing mobile optimising techniques to increase conversions from mobile visitors.

The rise of voice search:

The way in which we search is changing. The adoption of virtual assistance like Amazon’s Alexa and Apple’s Siri technologies within our everyday lives has spiked dramatically. By 2020, its estimated that voice search will account for 50% of all online searches. Voice search is much more inquisitive, using natural language rather than brevity for speed of typing.

To attain the much-coveted Position Zero which feeds the results to voice searches, the greatest change needed is to your website content. Voice searches being questions such as “How do I?” “Where can I?”, Catering for voice search, our content marketing experts will work with you.

Local SEO for national businesses:

If you’re a national business with local presence, we’ll maximise your exposure to local audiences, highlighting your business to potential customers within each area who want your product or service. Appearing in the top spot of local searches 93% of the time, being part of Google’s Local Pack drives website traffic to increase your sales.

Website Migration:

Whatever the reason behind the need to migrate your website, our team are expert in making sure the transition runs seamlessly. Not only that, our comprehensive website migration checklist will maintain your organic visibility during and after the migration, ensuring your SEO remains effective.

Penalty Removal:

From time to time we come across businesses who are suffering from a loss in rankings due to algorithmic, or occasionally, manual Google penalties. We complete an in-depth investigation to establish the source of the problem. Creating a custom recovery strategy, we work to restore your rankings and safeguard your business against future updates.

SEO & Digital Marketing Agency

ADDRESS
First Floor Central House,
Beckwith Knowle,
Otley Road,
Harrogate,
HG3 1UF

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