Sector: Horticulture
Client: Premier Polytunnels
URL: www.premierpolytunnels.co.uk

Reaching Google’s top spot through SEO and Outreach

Premier Polytunnels have designed and developed polytunnels for over 30 years. A family-run business, they use their expertise to bring strong, high-quality and affordable polytunnels and accessories to the market. Reflecting their experience and impressive client list, they wanted to see their site rank for “polytunnel” within the top three organic search results, increasing their traffic and ultimately revenue.

What did we do?

To hit Premier Polytunnels ambitious objectives, we needed a solid SEO strategy supported by targeted outreach to boost traffic and rankings, build brand awareness and increase the power of their website with high DA links,.

Through extensive keyword research and analysis, we expanded their onsite keyword footprint to support their website in ranking for more terms and higher within search engines. Creating rich, relevant landing page content, we followed Google’s best practice guidelines and used our exclusive in-house optimisation tools to optimise Premier Polytunnel’s onsite content and meta data, maximising their website ranking potential.

Creative outreach was the final piece of the puzzle, with a strategy crafted to give more power to specific landing pages through the generation of high DA links. Our tactics centred around Q&As featuring questions such as the benefits of using a polytunnel, what types of fruit and veg can be grown out of season and advice led tips and comments. Not only did these Q&As have fantastic linking potential to support SEO, but also helped attract their target audience and enhance brand awareness. The interview with Premier Polytunnel’s Director, Deborah Wood, were featured across Working Mums and Prospects.

The Objective

  • Increase organic ranking

  • Increase organic traffic

  • Get “polytunnel” into the top three SERP

Testimonial

“WMG truly understand what we want to achieve, showing a real interest in what our business is about. They demonstrate an excellent depth of knowledge around all things PPC, regularly offering recommendations as to how our campaigns could be improved. Our web visibility has grown phenomenally over the last 12 months thanks to the WMG team, driven by the structured and analytical approach they take.”

Deborah Wood, Director at Premier Polytunnels

SEO & Digital Marketing Agency

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Otley Road,
Harrogate,
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VAT No. GB 108 3000 68

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