Analysing data collected from Proline’s search campaigns, we were quickly able to identify high-converting keywords. By channelling these into their Google Shopping ads, we were able to implement campaign improvements based on data that would significantly increase performance.
Utilising a mix of standard and Dynamic Search Ads, we targeted the most relevant traffic while using in-market audiences to drive upper-funnel traffic to Proline’s best selling categories.
As for many online retailers, Proline enjoys peak performance at specific points in the year. Our campaigns were geared up to help them capitalise on the increase in market demand yet consider their stock availability. During the run-up to peak season, we placed more focus on their audience, particularly those who came through to the website when stock levels were low. Remarketing was used to support the Google Shopping campaigns during peak season and reinforce the promotion of their brand and product to targeted users.