Sector: eCommerce
Client: Proline Skates

300% increase in conversions achieved through keyword-focused Google Shopping Ads.

Proline Skates is a family run business established in 1988. Selling popular roller blading products alongside skateboards, Heelys and scooters, they were struggling to standout in this highly competitive market with the PPC landscape dominated by competitors with higher budgets. To get ahead and drive traffic to their website, they needed our help.

What did we do?

Analysing data collected from Proline’s search campaigns, we were quickly able to identify high-converting keywords. By channelling these into their Google Shopping ads, we were able to implement campaign improvements based on data that would significantly increase performance.

Utilising a mix of standard and Dynamic Search Ads, we targeted the most relevant traffic while using in-market audiences to drive upper-funnel traffic to Proline’s best selling categories.

As for many online retailers, Proline enjoys peak performance at specific points in the year. Our campaigns were geared up to help them capitalise on the increase in market demand yet consider their stock availability. During the run-up to peak season, we placed more focus on their audience, particularly those who came through to the website when stock levels were low. Remarketing was used to support the Google Shopping campaigns during peak season and reinforce the promotion of their brand and product to targeted users.


  • Achieve a 4.1 ROI
  • Increase revenue
  • Achieve PPC ROI of between 3:1 and 5:1


“WMG have always been there to help out whenever we reach out. They have helped us stand right there with the bigger companies in our field. We have not had the biggest of budgets to play with but WMG have managed to utilize every penny for us and brought some great ROI’s with it.”

SEO & Digital Marketing Agency


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