The Perfect SEO Forex Website Architecture

Forex-Website-Architecture

Forex SEO Tips: Website Architecture

Thinking of re-designing or creating a new Forex website for your business? Chances are that the first thing you will look at are competitor websites or those that rank well in the Organic search results for a few choice keywords. This in effect means you are potentially basing design, navigation and content choices based on some-times very old data.

The problem with this approach is that older designs typically evolve over time but are constrained by the technical limitations built into their original platform. This less than optimal approach can mean you’re making decisions based on work-arounds and not on what will necessarily drive custom from Organic search listings.

Building a new website gives you the opportunity to break free from the norms and really focus on what your customers (and Google) want to see, namely great content.

To help you start your project on the right foot we’ve put together this guide on how we would create a perfect SEO Forex website based on the data Google provides. This approach can be expanded to encompass other topics touched upon but not fully explored such as spread betting, CFDs and stocks and shares trading.

The Sitemap

Note: {} indicates multiple pages based on the theme i.e. news articles

Perfect Forex Sitemap

Creating the Forex Sitemap

While targeting high traffic keywords is often the goal of an SEO campaign, creating an effective sitemap instead requires a focus on relevancy. Luckily Google gives us a few ways to work out what’s relevant to a topic and what’s not.

Keyword Planner

This is the first tool most SEOs visit when thinking of keywords as it is used to show Average Monthly Search interest which is critical for applying focus to a campaign. However, for our relevancy based approach, this is not necessary so you don’t need an active PPC account running to use the tool.

To start select “Search for new keywords using a phrase, website or category” to open the search panel

creating a forex sitemap

Next, simply enter ‘forex’ (no quote marks) into the search box.

The results:

Press the “Download” button

 

“Download” again in the modal window

And “Save File” to download a CSV of the data

 

 

 

 

 

You now have what Google deem to be a list of topics broadly related to “Forex”

To further improve the relevancy of the topics we can narrow the focus to topics that closely relate to Forex. To do this find the Keyword Options section in the side bar and click it.

 

 

An expanded window will open. In this window select “Only show ideas closely related to my search terms” and press “Save”.

 

 

 

 

 

 

This will change the keyword list to one that includes more closely related Forex topics.

Download this data as before.

Compiling the Data

You should now have 2 spreadsheets saved to your hard disk. Open both of these spreadsheets and copy/paste the data into one sheet making sure you don’t duplicate the headers

Segmentation

The next step is to group keywords into common topics. These topics form the basis for a page. You may wish to consolidate the keywords more than we suggest, however this means having less content potentially making pages more generic and thus less relevant to a search topic.

To segment simply remove all columns except the keyword and add a theme in the adjacent column. It’s best to think as a customer and group keywords with customer intent in mind. This means keeping topics such as “trading” and “broker” separate as the intent behind both are slightly different.

Creating the Sitemap

Once you have the keywords grouped you should now have an idea of the pages required to create a relevant website in the Forex market.

To get a short list simply copy the Group column to a new tab and de-duplicate (Data>Remove Duplicates in Excel).

Creating a sitemap from this list is simply a matter of structuring each page in relation to the others.

Start by highlighting the main topics related to calls to action i.e. live/demo accounts and ensuring these items are front and centre in your menu.

You may wish to put all Forex product information with a Forex section on the website and have any help/resource based information in a separate section to avoid having menus brimming with 100s of pages.

You should now have a plan for each page which can be supplied to your web designer and content team.

If you work in the Forex industry and want to take your digital marketing strategy to the next level, contact us today. We’re specialists in Fintech and Forex marketing and are particularly skilled at international and multilingual SEO and PPC.

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