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Sector: Retail
Client: Just Miniatures

KPIs hit thanks to fluid PPC strategy


Over 15 years, Just Miniatures have supplied their products to a variety of impressive audiences including the Royal Family and A-List Celebrities. As a reputable brand in their sector, they selected our team of paid media experts to help increase sales and revenue through PPC, maintaining their position as the UK’s largest retailer of miniature alcohol bottles.

What did we do?

Just Miniatures wanted to achieve a minimum of 6.5 ROI. Our strategy played close attention to keeping the cost-per-click (CPC) as low as possible in order to achieve this. When the project began, we cast the net wide across keywords to test performance, gaining insight into what was converting and what wasn’t. Reviewing search volume and search impression share to understand potential competition, the keywords were refined.

This research informed which keywords we should target while considering the ROI. The team deliver ongoing optimisation across the PPC campaigns, altering keywords, bid strategy type and maximum CPC to achieve optimal results. This fluid approach allows us to keep track of the 6.5 ROI, consistently delivering on our client’s expectations.

The Objective

  • Increase sales and revenue

  • Achieve a minimum of a 6.5 ROI


“The paid team are a vital extension to our organisation. With fluid communication and constant optimisations, they are a dynamic and reliable organisation that focus on results with no fluff”

Amy Mattu, Sales Director, Just Miniatures