Just Miniatures wanted to achieve a minimum of 6.5 ROI. Our strategy played close attention to keeping the cost-per-click (CPC) as low as possible in order to achieve this. When the project began, we cast the net wide across keywords to test performance, gaining insight into what was converting and what wasn’t. Reviewing search volume and search impression share to understand potential competition, the keywords were refined.
This research informed which keywords we should target while considering the ROI. The team deliver ongoing optimisation across the PPC campaigns, altering keywords, bid strategy type and maximum CPC to achieve optimal results. This fluid approach allows us to keep track of the 6.5 ROI, consistently delivering on our client’s expectations.