Do You Really Know Your Competition?
“My online competitors are who?”. Something we often hear when we run our bespoke SEO competitor analysis and that’s because your competition in the SERPs might not be who you think.
If we were to ask you who your competition is, you will no doubt be able to name a number of businesses off the top of your head. But how confident are you that they are really your main online competition?
Your competitors might not be who you think they are, and they could be having a big impact on your organic success.
Who are your competitors?
In the world of search, your competition isn’t just those who provide a similar product or service. You’re also competing for a spot in the SERPs against eCommerce giants like Amazon, news sites, blogs, media publications, informational resources and so on.
Any domain that is ranking ahead of you for relevant keywords is driving potential customers away from your site.
Why do you need to keep track of your competitors?
Assuming your digital competitors are the same as your offline competitors is wrong. And taking a stab in the dark on who you think your digital competitors are is risky. You need hard data to back it up.
Why? Because knowing who you’re truly competing with is key to achieving competitive edge, increasing your bottom line and identifying opportunities for growth. You might think your conversions are healthy, but what opportunities are you losing out on to those you may not have seen as a threat?
Today’s consumers face vast choice online. But yet, the first five organic results in the SERPs still account for 67 percent of all clicks. And this is the reason you need to know your online competition.
Many businesses don’t have access to the insight SEO competitor analysis can provide such as:
- Understanding the market and where you are placed
- Being aware of the strengths and weaknesses of your online rivals to help you capture more of the market
- Avoiding the mistakes your competitors have made can place you in a stronger position
- Knowing what your competitors are up to can help you make better, informed decisions
How do you get ahead of your competitors?
As an SEO agency, we deploy the three pillars of SEO. High quality, relevant content and link building are two SEO services that play a big role in Google ranking your site. But to create an effective organic strategy, you first need to understand your competition.
Leveraging the expertise of our team, we developed our exclusive SEO competitor analysis tool in-house. Before beginning any SEO campaign, our SEO consultants run an in-house competitor analysis which forms the benchmark for your strategy. We know exactly what to look for and what elements make a real difference to your bottom line.
From this analysis you will understand:
- Your strengths and weaknesses as well as your true competitors
- Which web pages need urgent improvement and optimisation
- The health of your site including page indexing, site speed and Google crawling
- How many phrases you rank for on the first page of Google
The cornerstone of creating high performing SEO strategies, our SEO experts have increased conversions by 246 percent for one of the UK’s leading car dealerships and closed their competitor gap too.
Make it your business to know your online competition. As an experienced SEO agency, we know that competitive intelligence is key to your online success. Our exclusive competitor analysis tool uncovers invaluable insight that empowers your business to stand out from the crowd. It’s time to get to know your real competition. Claim your free competitor analysis or if you would prefer to speak to us directly, don’t hesitate to get in touch.