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Core Web Vitals Update: R&D Develop New Auditing Tool

Written by Amba Wilkes on . Posted in GOOGLE, SEO.

You’ve no doubt heard about the Core Web Vitals (CWV) update coming our way mid-June. From this point, site performance will also be considered as a key ranking factor.

Always working to stay one step ahead, our R&D team have been busy developing a new auditing tool. This tool will be used to shine light on website areas that need improving to better our client’s organic performance.

What are Core Web Vitals?

CWV are a set of metrics used to measure a site’s loading speed, responsiveness and visual stability. Google’s next update is focused on ensuring websites are following the Core and Other Web Vitals.

  • The Other Web Vitals (shown in grey on the image) are fairly basic and followed by the vast majority of websites.
  • The Core Web Vitals (shown in green on the image) are a bit more technical and trickier to adhere to

If you want to learn more about the update and what to expect, take a read of our blog: June Core Web Vitals Update: What Does It Mean And How Will It Affect You?

Our Core Web Vital Auditing Tool

In light of this update, our R&D team wasted no time setting to work on creating an auditing tool. This new and exclusive tool will allow a website’s CVW performance to be checked based on the metrics mentioned above, highlighting areas for improvement.

WMG’s technical SEO team are now fully trained on this auditing process – all we’re waiting for now is the update to roll out! It has also been shared with our Web Division colleagues over at Statement, Pinpoint and NetConstruct. As the CWV update blurs the lines between web and search responsibilities, our new auditing tool could help their clients make improvements or aid conversations to investigate development actions that need taking to meet the update.

Want to find out more about the Core Web Vitals update and what it could mean for your business? Get in touch with us, we’d be more than happy to help.