In an ever-evolving SEO landscape it’s easy to see why panic sets in if you see drops for those all-important traffic driving terms. But did you know that most ranking fluctuations we encounter are...
Search Intent – Transactional Vs. Informational Results
Written by Emma Phillips on . Posted in GOOGLE, SEO.
What is search intent
In the world of search there can be a lot of confusion around which keywords or phrases you should target as a business. Certain search queries can mean different things to...
The Importance of an Analytics Audit
Written by Emma Phillips on . Posted in GOOGLE, INSIGHT AND ANALYSIS.
In 1999, after a 461-million-mile journey, NASA’s $125million space probe crashed into Mars. The cause? One team was looking at the data in one set of units, and the other team was looking in a different...
Consistent cross-channel messaging using Google Analytics audience lists
Written by Emma Phillips on . Posted in GOOGLE, TEAM WMG.
We have previously discussed how you can use Google Analytics demographic data to identify the best audiences and targeting for your display campaigns. This time, we’re going to go a step further...
An overview of the main attribution models in Google AdWords
Written by Emma Phillips on . Posted in GOOGLE, PAY-PER-CLICK (PPC), TEAM WMG.
Because of ‘last click’ being the default attribution model for every new campaign an advertiser creates in Google AdWords, most advertisers will end up measuring the effectiveness and reporting...
WMG’s Sister Company Partners With Google
Written by Emma Phillips on . Posted in GOOGLE, NEWS, PR AND EVENTS, PAY-PER-CLICK (PPC).
Our sister company, Ingenuity Digital, is proud to have hosted our latest digital breakfast summit, with special guest, James Nesbitt from Google.
Amidst a sea of coffee, croissants and pastries,...
Guide To Finding Your Audience on the Display Network
Written by Emma Phillips on . Posted in GOOGLE, PAY-PER-CLICK (PPC).
This article relates to the Google Display Network (GDN) and advertising through Google AdWords. There are alternatives available, but this guide is designed for businesses who currently use the...
John Mueller Google Hangouts Session: Query Filtering and UI
Written by Emma Phillips on . Posted in GOOGLE, SEO.
Google frequently arranges live Google Hangout sessions online, hosted by its Webmaster Trends Analyst, John Mueller, who runs one-on-one sessions with a select group of search specialists.
WMG’s...
Did Recent Google SERP Changes Have The Effect We Were All Expecting?
Written by Emma Phillips on . Posted in GOOGLE, PAY-PER-CLICK (PPC), SEO.
As an avid reader of all things PPC related, I was particularly excited to read the great Larry Kim’s analysis of the recent changes to the Google SERP changes, when the much revered right hand side...
Is Your Google Mobile Search Advertising All It Can Be?
Written by Emma Phillips on . Posted in GOOGLE, PAY-PER-CLICK (PPC).
As digital marketers we all know the importance of mobile devices and it’s been a hot topic for a number of years now. Mobile usage continues to grow at a rapid rate, as we’ve evolved into a nation...