The Dream Team: PPC, SEO and Email Marketing
SEO, PPC and email marketing are three major digital marketing pillars. SEO and PPC are often used in conjunction, but how can each of these three channels benefit the others? By connecting the...
Author: Samantha Beckham
Why You Don’t Need to Worry About BERT – Google’s Latest Algorithm Update
Another Google algorithm update we hear you say? Meet BERT (Bidirectional Encoder Representations from Transformers). BERT is helping Google understand the variations and subtleties of the human...
The Importance of Customer Intelligence
In today’s digitally driven world, customers hold the power. Not only over what they buy and how they buy it, but also heavily influencing what others buy...
One Year On: Our Experts Share Their Thoughts on Google’s E-A-T Update
On 1st August 2018, Google released a change to its core algorithm, commonly known today as the E-A-T or Medic Update. Algorithm updates are common in...
Should you be using emojis in your SEO strategy?
First and foremost, Happy World Emoji Day! We all have our favourites, whether it’s the crying with laughter face, a slice of pizza or a simple heart, it’s these tiny, animated pictures that have...
Mobile-First Indexing: What Does It Mean for Your Business & Your SEO?
The talk of mobile-first indexing has risen once again. Google announced all new websites will be indexed using mobile-first indexing starting from July 1 2019. The action: make sure your website...
June 2019: Google Announces Two New Updates To Its Search Algorithms
On 3rd June 2019, Google released a broad core algorithm update. Unusual for Google, they pre-announced this update through their @searchliason Twitter account – a welcome occurrence...
Ok Google, what do the new bidding strategies mean?
The annual Google Marketing Live event took place on Tuesday 14 May, leaving us with a host of new products and features to get excited about.A welcome announcement came from Google’s Director of...
WMG Receive Honourable Mention at UK Search Awards
Thursday 29th November saw the UK Search Awards 2018 take place at Bloomsbury Big Top in London. Nominated for two awards – Best PPC Campaign with F.Hinds and Best Integrated Campaign with...
How to Convert Your Consumers via Google Shopping
Shoppers are getting savvy about how they buy on mobile. Are your mobile sites consumer-friendly and ready to convert?
How many times this week have you bought something via your mobile? We’re...
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