Author: Emma Sibbles

How to write great SEO content

Written by Emma Sibbles on 24/06/2020. Posted in CONTENT MARKETING.

To be a writer and work in the content team at WMG you really have to love writing. And you really have to be a writing nerd. Content writing is what we do day in and day out. Over seven hours per...

A Learning Addict’s Guide to Learning and Development at Work

Written by Emma Sibbles on 18/05/2020. Posted in TEAM WMG.

I’m Emma and I love learning. In fact, I have a learning addiction. So far in lockdown (is it week 823?) I’ve bought 15 books. That’s a lie. It’s closer to 30. Don’t tell my boyfriend. I’ve...

How Can Your Brand Use Empathy to Enhance Your Marketing?

Written by Emma Sibbles on 31/10/2019. Posted in CONTENT MARKETING.

It’s a problem we all face in marketing, how do we get our audience’s attention? Today, there are more marketing channels than ever, meaning more ways to talk to our customers. But, are they listening?...

Our Tips to Prove ROI on Your Content Campaigns

Written by Emma Sibbles on 18/09/2019. Posted in CONTENT MARKETING.

How much did that blog, article or social media post motivate your audience to convert with you? We all know that effective original content takes time, planning and expertise, but how do we know...