Author: Emma Phillips

The Top 5 Soft CTAs your B2B Site Needs

Written by Emma Phillips on 23/08/2017. Posted in CRO AND UX.

We understand that the most important CTA (call to action) on your site is your primary call to action and for business to business (B2B) that will always be “contact, ” i.e. fill in a form, call...

Most Common Mistakes When Setting Up Ecommerce Tracking

Written by Emma Phillips on 21/08/2017. Posted in ANALYTICS, SHOPPING AND FEED MANAGEMENT.

Ecommerce tracking is probably one of the best features within Google Analytics. However, it’s also probably one of the easiest to set up incorrectly – largely due to its complexity,...

WMG Explores Theatre

Written by Emma Phillips on 16/08/2017. Posted in TEAM WMG.

Theatre in the United Kingdom and across the world is loved by many and, at this present time, theatre goers will be attending the famous yearly Edinburgh Fringe Festival in Scotland. Standing as...

World Relaxation Day

Written by Emma Phillips on 15/08/2017. Posted in TEAM WMG.

Aaaaaaaaaand relax. Today is world relaxation day (hoorah!). A day to unwind and take it easy and a reminder that amongst all the craziness of everyday life, it’s important to take time out and relax. Working...

The Perfect SEO Forex Website Architecture

Written by Emma Phillips on 08/08/2017. Posted in SEO.

Forex SEO Tips: Website Architecture Thinking of re-designing or creating a new Forex website for your business? Chances are that the first thing you will look at are competitor websites or those...

What’s New In PPC

Written by Emma Phillips on 07/08/2017. Posted in PAY-PER-CLICK (PPC).

New Options in The World of Paid Search Apple Search Ads Apple launching its Search Ads in the UK is big news for companies which want potential customers to discover their app when they are actively...

WMG SHORTLISTED IN THE DRUM SEARCH AWARDS 2017

Written by Emma Phillips on 04/08/2017. Posted in AWARDS AND CREDENTIALS.

Nominations for The Drum Search Awards have been announced today, with WMG shortlisted for “Biddable Team of the Year”. The Biddable Team of the Year is a category that we feel extremely passionate...

PRODUCT PAGE OPTIMISATION: HOW TO ACHIEVE SUCCESS

Written by Emma Phillips on 28/07/2017. Posted in SEO.

Understand It, Plan It, Implement It and Measure It What is Product Page Optimisation? By Callum Corrigan, Technical Account Executive Product optimisation is an exercise that can often be over shadowed...

IDHL Group 2017 Summer Party

Written by Emma Phillips on 28/07/2017. Posted in TEAM WMG.

IDHL Group Take the Party Indoors A summer party isn’t complete without a few inflatables and party games thrown in for good measure, and that is what everyone at IDHL Group had to look forward to...

WMG SHORTLISTED: SEARCH INNOVATION BY GOOGLE PREMIER PARTNERS

Written by Emma Phillips on 25/07/2017. Posted in AWARDS AND CREDENTIALS, GOOGLE.

WMG’s PPC team has been shortlisted for the Search Innovation Award, available only for Google Premier Partners. Google Premier Partners awards recognise Google’s top-performing Premier Partners...