What’s in store for On-site SEO in 2014?
Search engine marketing has always been a rapidly changing environment and 2013 saw perhaps the most turbulent and volatile year in Google’s history in terms of the ways in which Google evaluates...
Author: Emma Phillips
Long-form content is readable, sharable, and Google loves it
It’s good SEO content practice to start your blog post with a statistic, so here’s one which should get every SEO content writer excited: Google announced not so long ago – through the Daily Information...
‘Guest Blogging is Done’: Matt Cutts on Natural Link Building in 2014
We all know link building has changed drastically over the past few years, and Matt Cutts’ recent revelation that ‘guest blogging is done’ is something that most SEOs saw coming. Whilst the majority...
Beating the Facebook Algorithm in 2014
ABANDON SHIP!
So say the cries of small businesses on the news that organic reach is going to become much harder to achieve. Some Facebook pages have been discarded already, and as businesses watch...
5 Essential Steps to Killer Keyword Research – Part 1
In this three part series, I will be taking a look at the 5 essential steps to killer keyword research. Part 1 will be looking at what keyword research actually is, why it is so important in search...
The Truth about Exact Match Anchor Text
Isn’t this what we all strive for? This is what all SEOs aim to achieve when building links, right? Exact match anchor text has been the Holy Grail of links for a while now, but things aren’t like...
Boost Your Rankings with Local SEO
More and more, internet users are searching for that direct route to what they need – so why not let your site be the one that takes them there.
People want local solutions and Google’s responded...
UK Social Media Statistics – Understanding Your Target Audience
I recently read some fantastic UK social network statistics which gives us a huge insight to our own market.
Summarised below are some of the key findings:
Facebook (30 Day Traffic)
Unique...
When is the best time to send out email marketing campaigns?
We’ve reported how email marketing still remains a popular marketing channel despite the exponential growth of social media. It appears that traditional marketing can be highly effective as social...
Tips for 2014 – WMG’s New Year Resolutions
2013 was a big year for changes to the Google algorithm and emerging digital trends.
At WMG, we’ve used our digital marketing expertise and what we know about what’s happened in 2013 to gauge how...