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Author: Amba Wilkes
Marketers spend a lot of their time thinking about ROI. While measuring your digital performance isn’t always the easiest of tasks, it’s well worth the...
Digital Transformation: What Online Opportunities Are Available To You?
Written by Amba Wilkes on . Posted in DIGITAL CONSULTANCY, PAY-PER-CLICK (PPC), SEO.
2020 sparked transformation in the UK. With more than 750,000 businesses forced to close their doors under COVID restrictions, companies in nearly every industry have had to adapt. In many cases,...
What’s In Store for 2021? Our Digital Predictions For The Year Ahead
Written by Amba Wilkes on . Posted in CONTENT MARKETING, DIGITAL PR, GOOGLE, INSIGHT AND ANALYSIS, SEO, SHOPPING AND FEED MANAGEMENT, SOCIAL MEDIA.
If 2020 has been anything to go by, do we dare ask what 2021 has in store for us? We’re not out of the woods just yet and we’re likely to feel the effects of Covid-19 for some time to come. In fact,...
3 Reasons Your SEO Campaign Needs A Keyword Strategy
Written by Amba Wilkes on . Posted in GOOGLE, INSIGHT AND ANALYSIS, SEO.
Whether your internal marketing team looks after your SEO in-house or you work with an external agency, an effective keyword strategy that will drive relevant...
The Importance of Link Building
Written by Amba Wilkes on . Posted in CONTENT MARKETING, DIGITAL PR, OUTREACH, SEO.
The SEO landscape is always developing, and the importance of building high-quality links has never been higher than it is today.
You’ve probably heard about...
Do You Really Know Your Competition?
Written by Amba Wilkes on . Posted in INSIGHT AND ANALYSIS, SEO.
“My online competitors are who?”. Something we often hear when we run our bespoke SEO competitor analysis and that’s because your competition in the SERPs might not be who you think.
If we were...
5 Tips for Choosing the Right Search Agency
Written by Amba Wilkes on . Posted in DIGITAL CONSULTANCY.
Finding the right search marketing agency to support your business is key to success. Choose an agency you’re confident can deliver and who you can see yourself working with for years to come.
There...
Why Do You Need an SEO Agency? An Interview with Chris and Ian
Written by Amba Wilkes on . Posted in GOOGLE, SEO.
Over the years, SEO has advanced to become a sophisticated, high performing route to business growth. Google’s algorithms have developed significantly to offer a much broader range of information...
What Do You Need to Know About Google Discovery Ads?
Written by Amba Wilkes on . Posted in PAY-PER-CLICK (PPC).
People turn to the internet to get answers, keep up with what they care about and be inspired by new ideas. Combining the rise of AI and mobile browsing, the way users are discovering brands and...
Demonstrating Expertise, Authority and Trust with Digital PR and Content
Written by Amba Wilkes on . Posted in CONTENT MARKETING, DIGITAL PR, SEO.
Google is well known for its algorithm updates. A major change called the E-A-T update – also known as the Medic update – occurred in 2018, primarily affecting your money or your...